Holding doctorates in chemistry, physics and biology, Peter Plichta applies his multifaceted scientific knowledge to the search for a universal building plan and makes a profound discovery. Plichta shows how a mathematical formula based on prime numbers underlies the mystery of the world. By decoding this fundamental numerical code, Plichta answers questions that have baffled mankind for ages and proves that the universe did not arise out of chance.

Is there a secret formula for getting rich? For going viral? For deciding how long to stick with your current job, Netflix series, or even relationship? This book is all about the equations that make our world go round. Ten of them, in fact. They are integral to everything from investment banking to betting companies and social media giants. And they can help you to increase your chance of success, guard against financial loss, live more healthfully, and see through scaremongering. They are known by only the privileged few - until now. With wit and clarity, mathematician David Sumpter shows that it isn't the technical details that make these formulas so successful. It is the way they allow mathematicians to view problems from a different angle - a way of seeing the world that anyone can learn. Empowering and illuminating, The Ten Equations shows how math really can change your life.

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

The legendary Renaissance math duel that ushered in the modern age of algebra The Secret Formula tells the story of two Renaissance mathematicians whose jealousies, intrigues, and contentious debates led to the discovery of a formula for the solution of the cubic equation. Niccolò Tartaglia was a talented and ambitious teacher who possessed a secret formula—the key to unlocking a seemingly unsolvable, two-thousand-year-old mathematical problem. He wrote it down in the form of a poem to prevent other mathematicians from stealing it. Gerolamo Cardano was a physician, gifted scholar, and notorious gambler who would not hesitate to use flattery and even trickery to learn Tartaglia's secret. Set against the backdrop of sixteenth-century Italy, The Secret Formula provides new and compelling insights into the peculiarities of Renaissance mathematics while bringing a turbulent and culturally vibrant age to life. It was an era when mathematicians challenged each other in intellectual duels held outdoors before enthusiastic crowds. Success not only enhanced the winner's reputation, but could result in prize money and professional acclaim. After hearing of Tartaglia's spectacular victory in one such contest in Venice, Cardano invited him to Milan, determined to obtain his secret by whatever means necessary. Cardano's intrigues paid off. In 1545, he was the first to publish a general solution of the cubic equation. Tartaglia, eager to take his revenge by establishing his superiority as the most brilliant mathematician of the age, challenged Cardano to the ultimate mathematical duel. A lively account of genius, betrayal, and all-too-human failings, The Secret Formula reveals the epic rivalry behind one of the fundamental ideas of modern algebra.

Unlock Culinary Magic with "The Secret Herbal Fried Chicken Formula"! Indulge in a gastronomic adventure where ancient herbal wisdom meets the crispy perfection of fried chicken. "The Secret Herbal Fried Chicken Formula" is your ticket to a culinary revelation, elevating ordinary dishes to extraordinary heights. Experience the Fusion: Embark on a flavorful journey with our exclusive formula, blending ginseng, astragalus, and goji berries into every succulent bite. Revel in the harmonious marriage of tradition and innovation, where secret herbal alchemy transforms fried chicken into a culinary masterpiece. Unlock the Secret: This cookbook isn't just a collection of recipes; it's a key to the hidden realm of herbal-infused delight. Uncover secret formulas, marinating techniques, and herbal pairings that will redefine the way you savor fried chicken. Limited Edition: Secure your copy now and delve into a world where herbs and spices dance with crispy goodness. This limited edition ensures you're part of an exclusive culinary experience, where each page reveals the magic behind "The Secret Herbal Fried Chicken Formula." Elevate Your Cooking: Whether you're a seasoned chef or a home cook, this cookbook empowers you to infuse your kitchen with herbal charm. Elevate your cooking skills and amaze your guests with dishes that transcend the ordinary. Beyond Recipes - A Culinary Odyssey: "The Secret Herbal Fried Chicken Formula" is more than a cookbook; it's a ticket to a culinary odyssey. From marinating techniques to serving suggestions, each page invites you to explore.