· Offensive and defensive depth charts for EVERY FBS and FCS team--scout your opponent's strengths and weaknesses instantly! · Detailed analysis of hot new plays, including trick plays such as double passes and the Statue of Liberty! · The latest strategies for new and improved game modes for 08 such as Points Pursuit, Campus Legend and Dynasty! · Everything you need for the "motivate feature" to become a championship-caliber player! · All achievements revealed for XBOX 360™ players!

“A penetrating examination of how the elite college football programs have become ‘giant entertainment businesses that happened to do a little education on the side.’”—Mark Kram, The New York Times Two-time Pulitzer-Prize-winning journalist Gilbert M. Gaul offers a riveting and sometimes shocking look inside the money culture of college football and how it has come to dominate a surprising number of colleges and universities. Over the past decade college football has not only doubled in size, but its elite programs have become a $2.5-billion-a-year entertainment business, with lavishly paid coaches, lucrative television deals, and corporate sponsors eager to slap their logos on everything from scoreboards to footballs and uniforms. Profit margins among the top football schools range from 60% to 75%—results that dwarf those of such high-profile companies as Apple, Facebook, and Microsoft—yet thanks to the support of their football-mad representatives in Congress, teams aren’t required to pay taxes. In most cases, those windfalls are not passed on to the universities themselves, but flow directly back into their athletic departments. College presidents have been unwilling or powerless to stop a system that has spawned a wildly profligate infrastructure of coaches, trainers, marketing gurus, and a growing cadre of bureaucrats whose sole purpose is to ensure that players remain academically eligible to play. From the University of Oregon’s lavish $42 million academic center for athletes to Alabama coach Nick Saban’s $7 million paycheck—ten times what the school pays its president, and 70 times what a full-time professor there earns—Gaul examines in depth the extraordinary financial model that supports college football and the effect it has had not only on other athletic programs but on academic ones as well. What are the consequences when college football coaches are the highest paid public employees in over half the states in an economically troubled country, or when football players at some schools receive ten times the amount of scholarship awards that academically gifted students do? Billion-Dollar Ball considers these and many other issues in a compelling account of how an astonishingly wealthy sports franchise has begun to reframe campus values and distort the fundamental academic mission of our universities.

The result of 15 years of exhaustive research, this work is the definitive statistical and factual reference for everything related to college football in the past 50 years.

In this book, Nathan Kalman-Lamb and Derek Silva offer an existential challenge to one of America's favorite pastimes: college football. Drawing on twenty-five in-depth interviews with former players from some of the country's most prominent college football teams, Kalman-Lamb and Silva explore how football is both predicated on a foundation of coercion and suffused with racialized harm and exploitation. Through the stories of those who lived it, the authors examine the ways in which college football must be understood as a site of harm, revealing how players are systematically denied the economic value they produce for universities and offered only a devalued education in return. By illuminating the plantation dynamics that make college football a particularly racialized form of exploitation, the book makes legible the forms of physical sacrifice that are required, the ultimate cost in health and well-being, and the coercion that drives players into the sport and compels them to endure such abusive conditions.

“Like Curt Flood and Oscar Robertson, who paved the way for free agency in sports, Ed O’Bannon decided there was a principle at stake... O’Bannon gave the movement to reform college sports...passion and purpose, animated by righteous indignation.” —Jeremy Schaap, ESPN journalist and New York Times bestselling author In 2009, Ed O’Bannon, once a star for the 1995 NCAA Champion UCLA Bruins and a first-round NBA draft pick, thought he’d made peace with the NCAA’s exploitive system of “amateurism.” College athletes generated huge profits, yet—training nearly full-time, forced to tailor coursework around sports, often pawns in corrupt investigations—they saw little from those riches other than revocable scholarships and miniscule chances of going pro. Still, that was all in O’Bannon’s past...until he saw the video game NCAA Basketball 09. As avatars of their college selves—their likenesses, achievements, and playing styles—O’Bannon and his teammates were still making money for the NCAA. So, when asked to fight the system for players past, present, and future—and seeking no personal financial reward, but rather the chance to make college sports more fair—he agreed to be the face of what became a landmark class-action lawsuit. Court Justice brings readers to the front lines of a critical battle in the long fight for players’ rights while also offering O’Bannon’s unique perspective on today’s NCAA recruiting scandals. From the basketball court to the court of law facing NCAA executives, athletic directors, and “expert” witnesses; and finally to his innovative ideas for reform, O’Bannon breaks down history’s most important victory yet against the inequitable model of multi-billion-dollar “amateur” sports.

A Shelf Awareness Best Book of the Year NCAA football is big business. Every Saturday millions of people file into massive stadiums or tune in on television as "athlete-students" give everything they've got to make their team a success. Billions of dollars now flow into the game. But what is the true cost? The players have no share in the oceans of money. And once the lights go down, the glitter doesn't shine so brightly. Filled with mind-blowing details of major NCAA football scandals, with stops at Ohio State, Tennessee, Texas Tech, Missouri, BYU, LSU, Texas A&M and many more, The System explores and exposes the complex, and perhaps broken, machine that churns behind the glamour of college football. With a New Afterword.

Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped potential. Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years. In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies. Such changes, as Walker points out, will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which he has developed to assess companies for Big Data readiness and provide direction on the steps necessary to get the most from Big Data. Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for students, researchers, and professionals with an interest in Big Data, digital platforms, and analytics

From New York Times bestselling author and Michigan football expert John Back, an analysis of the state of college football: Why we love the game, what is at risk, and the fight to save it. In search of the sport’s old ideals amid the roaring flood of hypocrisy and greed, bestselling author John U. Bacon embedded himself in four college football programs—Penn State, Ohio State, Michigan, and Northwestern—and captured the oldest, biggest, most storied league, the Big Ten, at its tipping point. He sat in as coaches dissected game film, he ate dinner at training tables, and he listened in locker rooms. He talked with tailgating fans and college presidents, and he spent months in the company of the gifted young athletes who play the game. Fourth and Long reveals intimate scenes behind closed doors, from a team’s angry face-off with their athletic director to a defensive lineman acing his master’s exams in theoretical math. It captures the private moment when coach Urban Meyer earned the devotion of Ohio State’s Buckeyes on their way to a perfect season. It shows Michigan’s athletic department endangering the very traditions that distinguish the college game from all others. And it re-creates the euphoria of the Northwestern Wildcats winning their first bowl game in decades. Most unforgettably, Fourth and Long finds what the national media missed in the ugly aftermath of Penn State’s tragic scandal: the unheralded story of players who joined forces with Coach Bill O’Brien to save the university’s treasured program—and with it, a piece of the game’s soul. This is the work of a writer in love with an old game—a game he sees at the precipice. Bacon’s deep knowledge of sports history and his sensitivity to the tribal subcultures of the college game power this elegy to a beloved and endangered American institution.