In "Navigating the World of Offline and Online Shopping", we embark on a comprehensive journey through the ever-evolving realm of consumerism. This book is your ultimate guide to understanding the intricacies of shopping, both in physical stores and the digital marketplace. From the historical roots of shopping to the latest online trends, we delve into the psychology of consumer behavior and explore the innovations shaping offline and online retail experiences. With a focus on bridging the gap between traditional and digital shopping, this book addresses crucial aspects such as payment methods, security, social media influence, ethical considerations, and more. Whether you're a seasoned shopper or just beginning your consumer journey, this book offers invaluable insights and strategies for making informed, secure, and ethical shopping choices. Join us as we navigate the present and future of shopping, providing you with the knowledge and tools to be a conscious and confident consumer in a dynamic retail landscape.

Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries — which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups — and covers all aspects of the customer journey, from orientation and selection to delivery.The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.

"The New Realities of a Digital World" offers a comprehensive exploration of the profound changes brought by digitalization and technology. With chapters covering the rise of AI, ethical dilemmas, cryptocurrency’s impact, the gig economy, and more, the book delves into the opportunities and challenges of the modern digital age. It addresses pressing issues such as privacy, mental health, social justice, and the digital divide, all while highlighting the paradoxes of hyperconnectivity and the struggles faced by marginalized communities. This book serves as a thoughtful guide to understanding and preparing for a future shaped by technology.

"A Comprehensive Guide to Personal Transformation" is an essential resource for anyone committed to self-improvement and personal growth. This book delves into various aspects of personal development, starting with the foundations of self-awareness and the significance of cultivating a positive mindset. It explores the power of mindfulness, the importance of building productive habits, and the art of setting and achieving goals. With chapters dedicated to mastering time management, overcoming procrastination, and prioritizing self-care, the guide provides practical strategies for holistic well-being. Readers will also find insights on effective communication, emotional intelligence, resilience, financial improvement, continuous learning, and more. Each chapter offers actionable advice to help readers navigate their unique journey towards a more fulfilling and empowered life.

Embark on a profound expedition towards self-realization and inner tranquility with "A Journey to Inner Peace and Enlightenment". This enlightening book navigates through 39 meticulously crafted chapters, each serving as a stepping stone towards spiritual awakening and personal growth. From laying the groundwork for spiritual enlightenment to unraveling the depths of mindfulness, resilience, and compassion, this transformative journey delves into the essence of true happiness, freedom, and gratitude. Explore the transformative power of positive relationships, self-compassion, and the art of forgiveness, while embracing change, uncertainty, and the beauty of simplicity. With wisdom drawn from various spiritual traditions and contemporary insights, this book offers a holistic guide to nurturing inner peace and embracing the spiritual path with grace and authenticity.

Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

"Social Media Frauds and Online Scams" takes readers on a deep dive into the dark side of online platforms, exploring the alarming rise of fraud and scams through social media. From the early evolution of social media scams to sophisticated AI-driven deception and deepfake manipulations, this book uncovers the vulnerabilities that fraudsters exploit on platforms like Facebook, Instagram, and beyond. With real-world examples of phishing, romance scams, and influencer fraud, it equips readers with essential knowledge to protect themselves from the growing threats of online deception while offering practical strategies for prevention and recovery.

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.

Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book: Provides the foundations of web navigation and offers a framework for navigation design Paints a broad picture of web navigation and basic human information behavior Demonstrates how navigation reflects brand and affects site credibility Helps you understand the problem you're trying to solve before you set out to design Thoroughly reviews the mechanisms and different types of navigation Explores "information scent" and "information shape" Explains "persuasive" architecture and other design concepts Covers special contexts, such as navigation design for web applications Includes an entire chapter on tagging While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.

The COVID-19 pandemic has accelerated the implementation of digital transformation strategies, and there has been an exponential increase in the demand for intelligent and reliable communications solutions. The pandemic brings huge challenges for all economic agents, as resilience and the capacity to adapt to new risks and hindrances are now fundamental elements in our societies. In this context, it is essential that digitalization brings opportunities to transition to a smarter economy based on innovation, sustainability, and well-being. Digitalization as a Driver for Smart Economy in the Post-COVID-19 Era discusses digitalization, information and communication technologies, marketing, entrepreneurship, and innovation in an organizational context to optimize the practices established in the most diverse domains of knowledge, specifically attending to the relation between digitalization and sustainability in a post-pandemic era. It is ideal for academicians, instructors, researchers, industry professionals, business managers, private institutions, and students as it covers a range of key topics such as sustainability and smart economy.