H. Kent Baker and Vesa Puttonen show new investors how to avoid rash financial decisions and basic investing sins. They help them to recognize and avoid common investing mistakes, behavioral biases, and traps that can affect sound judgment and reduce wealth. Ultimately, they explain how to separate investment fads from time-tested principles.

H. Kent Baker and Vesa Puttonen show new investors how to avoid rash financial decisions and basic investing sins. They help them to recognize and avoid common investing mistakes, behavioral biases, and traps that can affect sound judgment and reduce wealth. Ultimately, they explain how to separate investment fads from time-tested principles.

Investment Traps Exposed helps investors and investment practitioners increase their awareness about the external and internal traps that they or their clients can encounter.

Investment Traps Exposed helps investors and investment practitioners increase their awareness about the external and internal traps that they or their clients can encounter.

This book examines the dynamic world of debt markets, products, valuation, and analysis. It also provides an in-depth understanding about this subject from experts in the field, both practitioners and academics. This volume spans the gamut from theoretical to practical and offers a useful balance of detailed and user-friendly coverage.

Most mergers and acquisitions fail to deliver their expected outcomes, yet they remain essential for growing world-class companies. It follows that those handling M&As must draw on all the tools at their disposal to improve their chances of success. Applying the techniques of business intelligence can help managers to beat the odds. Intelligent M&A looks at the full process of a merger or acquisition from start to finish, and identifies areas where business intelligence can improve the odds of a favourable outcome. Using techniques developed by governmental intelligence services and a wide range of case studies, quotations and anecdotes, the expert authors show how to build success into every phase of the deal.

Through detailed discussion of the central principles of behavioral finance, this enlightening Advanced Introduction provides a balanced exploration of the broad issues within the field. Chapters explain the continuous development of the discipline and provide a useful differentiation between behavioral finance and standard finance.

This book is designed to assist professionals, entrepreneurs and retailers in getting the branding basics right, and growing their business through smart marketing practices. It covers identifying target markets, marketing and brand planning, media and promotions, websites, customer service, gaining repeat and new business, and building a strong reputation through public relations. Allison Mooney has contributed a special chapter on how to market successfully to different personality types, and there are a range of templates at the back of the book for testing, measuring and following up on advertising and marketing activities.

The financial world is changing; this book shows you how to update your ideas about investing and keep pace Investing successfully means figuring out where economic value is being created, and then identifying the investment opportunities that result. MoneyShift: How to Prosper From What You Can't Control helps readers do just that. In addition to explaining the epic shifts in global economic momentum that have created a new financial reality for investors in recent years, the book offers readers a guide through new investment opportunities available in both emerging and developed markets. This book also points out the potential risks and then puts opportunities and risks together in outlining a sensible approach all readers can follow to develop their own investment strategy. Describing the transformation in global economic momentum and explaining why and where the centers of growth have moved, the book explores the new opportunity this change represents and sets realistic expectations for creating wealth through investment. Presents a new kind of investment strategy, including investing in your own human capital, while not neglecting advice on how to identify, assess, and manage risk Provides navigational tools for financial planning and for making money in a new environment we cannot simply wish or vote away Explains how domestic economic problems, the damage done to the financial system, government debt crises around the world, and even changing birth rates and aging populations have wrought a fundamental transformation in how wealth is and is not now created, and that these changes, while challenging, present great investment opportunities for those prepared to seize them By demonstrating the seismic changes in the economic topography, MoneyShift teaches you how these changes can be turned into an exceptional opportunity for increasing wealth through investing. To put it simply, there is money to be made in what you can't change about the world's economy. This book shows you how.

Even Smart people do dumb things with their money. Are you one of them? Despite its irreverent title, Dear Investor, What the Hell Are You Doing? has a serious purpose—to help you identify and fix the common blunders you may be making with your money. Long-time investment advisor Ken Weber exposes the minefield of financial tricks and psychological traps that ensnare millions of investors—beginners and old pros alike—and shows you what you should be doing instead. Whether you’re investing in stocks, bonds, mutual funds, annuities, insurance, or other investment vehicles, this book gives you the facts you need to make smarter moves with your money. Ken Weber has had thousands of conversations with investors of every type, and this book stems directly from those real-world experiences. He’s heard it all, and now he wants to stop you from stepping into the most common financial potholes.