“Riveting . . . vibrant and unsparing.” —Publishers Weekly (starred and boxed review) “Superb. . . . Startlingly original.” —Library Journal (starred review) “Once I started reading these stories, I couldn’t stop. They absorbed me thoroughly, with their taut narratives and evocative language—the language of a poet.” —JAY PARINI, author of Jesus: The Human Face of God and The Last Station “Sherwood Anderson would recognize this world of lonely, longing characters, whose surface lives Coffey tenderly plumbs. These beautiful stories—spare, rich, wise and compelling—go to the heart.” —FREDERIC TUTEN, author of Self Portraits: Fictions and Tintin in the New World “Whether [Coffey is] writing about a sinning priest or a man who’s made a career out of branding or about himself, we can smell Coffey’s protagonists and feel their breath on our cheek. Like Chekhov, he must be a notebook writer; how else to explain the strange quirks and the perfect but unaccountable details that animate these intimate portraits?” —EDMUND WHITE, author of Inside a Pearl and A Boy’s Own Story Among these eight stories, a fan of writer (and fellow adoptee) Harold Brodkey gains an audience with him at his life’s end, two pals take a Joycean sojourn, a man whose business is naming things meets a woman who may not be what she seems, and a father discovers his son is a suspect in an assassination attempt on the president. In each tale, Michael Coffey’s exquisite attention to character underlies the brutally honest perspectives of his disenchanted fathers, damaged sons, and orphans left feeling perpetually disconnected. Michael Coffey is the author of three books of poems and 27 Men Out, a book about baseball’s perfect games. He also co-edited The Irish in America, a book about Irish immigration to America, which was a companion volume to a PBS documentary series. He divides his time between Manhattan and Bolton Landing, New York. The Business of Naming Things is his first work of fiction.

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

From Tyrannosaurus rex to Heteropoda davidbowie: scientific naming as a joyful and creative act. Tyrannosaurus rex. Homo sapiens. Heteropoda davidbowie. Behind each act of scientific naming is a story. In this entertaining and illuminating book, Michael Ohl considers scientific naming as a joyful and creative act. There are about 1.8 million discovered and named plant and animal species, and millions more still to be discovered. Naming is the necessary next step after discovery; it is through the naming of species that we perceive and understand nature. Ohl explains the process, with examples, anecdotes, and a wildly varied cast of characters. He describes the rules for scientific naming; the vernacular isn't adequate. These rules—in standard binomial nomenclature, the generic name followed by specific name—go back to Linnaeus; but they are open to idiosyncrasy and individual expression. A lizard is designated Barbaturex morrisoni (in honor of the Doors' Jim Morrison, the Lizard King); a member of the horsefly family Scaptia beyonceae. Ohl, a specialist in “winged things that sting,” confesses that among the many wasp species he has named is Ampulex dementor, after the dementors in the Harry Potter novels. Scientific names have also been deployed by scientists to insult other scientists, to make political statements, and as expressions of romantic love: “I shall name this beetle after my beloved wife.” The Art of Naming takes us on a surprising and fascinating journey, in the footsteps of the discoverers of species and the authors of names, into the nooks and crannies and drawers and cabinets of museums, and through the natural world of named and not-yet-named species.

You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

If there is such a thing as essential reading in metaphysics or in philosophy of language, this is it. Ever since the publication of its original version, Naming and Necessity has had great and increasing influence. It redirected philosophical attention to neglected questions of natural and metaphysical necessity and to the connections between these and theories of reference, in particular of naming, and of identity. From a critique of the dominant tendency to assimilate names to descriptions and more generally to treat their reference as a function of their Fregean sense, surprisingly deep and widespread consequences may be drawn. The largely discredited distinction between accidental and essential properties, both of individual things (including people) and of kinds of things, is revived. So is a consequent view of science as what seeks out the essences of natural kinds. Traditional objections to such views are dealt with by sharpening distinctions between epistemic and metaphysical necessity; in particular by the startling admission of necessary a posteriori truths. From these, in particular from identity statements using rigid designators whether of things or of kinds, further remarkable consequences are drawn for the natures of things, of people, and of kinds; strong objections follow, for example to identity versions of materialism as a theory of the mind. This seminal work, to which today's thriving essentialist metaphysics largely owes its impetus, is here published with a substantial new Preface by the author.

Describes and visualizes over 1,200 magical lands found in literature and film, discussing such exotic realms as Atlantis, Tolkien's Middle Earth, and Oz.

This title shows the process of cleaning code. Rather than just illustrating the end result, or just the starting and ending state, the author shows how several dozen seemingly small code changes can positively impact the performance and maintainability of an application code base.

Poignant tales of fathers, sons, and the search for connection from a wise new voice in American fiction