There is a profusion of missional issues emerging in the Asian fields that call Christ's followers to actively witnessing the Truth. Missionaries from different continents have come to serve the Asian nations, and yet, these God's loving missionaries' effectiveness often seem to have left in the shade by some damaging fruits and (sometimes) being too much of Westernness stemming from a diversity of lacking knowledge particularly the local contexts to contextualize, and lack of preparation. The irrefutable finding is appealing within the Asian mission study in regard to the essentiality in equipping the Christians so that the ministries in Asia will experience the effectiveness in cultivating the diverse contexts (cultures) with the text (Scripture) they have. Many principles and practical information from this book grew out of the authors' experiences and the reflection of Missiologists and scholars such as Andrew Walls, Christopher Wright, Kazoh Kitamori, Paul Hiebert, etc.

"Culture's influence upon Christianity is easier to discern in retrospect than in prospect. If history is our guide, one thing is sure: This age will be as syncretistic as any other?How is the gospel being contextualized in the contemporary world? To what degree are these new contextualizations syncretistic? This book attempts to answer these questions by defining and analyzing contextualization and syncretism."-Gailyn Van Rheenen

C. Neal Johnson offers the first comprehensive guide to business as mission (BAM) for practitioners. He provides conceptual foundationas for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation.

The Church and Communication is an en-depth study of the central communication in the Church.

In this original introduction to Paul's life and thought Sanders pays equal attention to Paul's fundamental convictions and the sometimes convoluted ways in which they were worked out.

Holistic mission, or integral mission, implies God is concerned with the whole person, the whole community: body, mind and spirit. Many Christians concentrate only on one aspect. This book reaffirms that to be true to the Bible, to follow the example of Jesus, the church must address the whole person in all their needs. It considers the meaning of the holistic gospel, how it has developed, and implications for the individual Christian, for the local church, for denominations and church groups, for missionary societies, for Christian NGOs, and for theological training institutions. It takes a global, eclectic approach, with 19 writers, church leaders, academics and practitioners, all of whom have much experience in, and commitment to, holistic mission. It addresses critically and honestly one of the most exciting, challenging, and important issues facing the church today. To be part of God's plan for God's people, the church must take holistic mission to the world.

Dramatic changes have taken place in global society and in the church that have implications for how the church does missions in the twenty-first century. This guide helps readers understand these trends.

This classic textbook brings together the meanings, proposals, and tasks involved in contextualization. Hesselgrave and Rommen explore the history of contextualization in the Bible and the Church while examining the proposals of prominent thinkers on this subject. They conclude with their own definition and approach to contextualization.

Drawing on his monumental scholarly study Early Christian Mission (Volume 2), Eckhard J. Schnabel's gives us an overview of Paul's missionary practices, strategies and methods, and then weighs contemporary evangelical missiology and practice in light of Paul.

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.