Winner, 2008 Richard E. Neustadt Award, Presidency Research Group organized section of the American Political Science Association Political scientists are rarely able to study presidents from inside the White House while presidents are governing, campaigning, and delivering thousands of speeches. It’s even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while those strategies are under construction. But that is exactly what Martha Joynt Kumar pulls off in her fascinating new book, which draws on her first-hand reporting, interviewing, and original scholarship to produce analyses of the media and communications operations of the past four administrations, including chapters on George W. Bush and Bill Clinton. Kumar describes how today’s White House communications and media operations can be at once in flux and remarkably stable over time. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts. Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this indispensable and comprehensive dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says.

Introduction -- American dreams : access, mobility, fairness -- Free minds : educating democratic citizens -- Hard facts : knowledge creation and checking power -- Purposeful pluralism : dialogue across difference on campus -- Conclusion.

With vivid insight and rousing examples, The President’s Speech takes apart America’s most important presidential addresses, phrase by phrase, and examines the pivotal, often familiar, and always potent language that presidents past used to mold public opinion. Author and speechwriter Edwin Vilade provides the framework for each speech, both within the context of its era and also as a point on a timeline of our country’s long history. Starting at George Washington’s Farewell Address and ending with George W. Bush’s Axis of Evil State of the Union speech, Vilade reveals the varied and often conflicting points of view that shaped the final famous words. Color facsimiles show actual edits, deletions, additions, and handwritten notes to illustrate how remarkable and forceful language was crafted, sometimes at the last minute, into enduring words made famous by their timing, context, delivery, and power, from the 1823 Monroe Doctrine to Ronald Reagan’s “tear down that wall, Mr. Gorbachev” speech at Berlin’s Brandenburg Gate, revealing political and social currents that frame these words for modern times.

Examines the difficulties faced by Barack Obama's campaign runners during the 2012 election and how they put aside differences in order to control the Obama brand, stay on message, and win.

President Ronald Reagan taught James Rosebush to be an impactful speaker. Now he's going to teach you. Public speaking isn't easy. Just ask anyone who's ever blown a sales pitch, failed a class, or fumbled their way through a presentation because they froze up or couldn't find the right words. No wonder more than 75 percent of people in the United States suffer from Glossophobia, the fear of speaking in front of crowds. Luckily, public speaking isn't some innate ability. It's a skill. And given the right amount of time, energy, and perseverance, anyone can learn how it's done. In Winning Your Audience, James Rosebush draws on several decades of experience working with presidents, politicians, and business leaders to write his own manual for delivering a message with confidence. He looks back on the lessons he learned travelling the world with President Ronald Reagan, whom he served under for five years in the White House, and lays out the keys to "the Reagan speech template": Question, Inform, Inspire, Ask. Rosebush also studies some of the great political orators of our time. Vital lessons from the likes of Winston Churchill, Abraham Lincoln, Frederick Douglass, and President Donald Trump are distilled down to a few simple rules. Among them are:· Be authentic· Know yourself· Practice and rehearse...and then do it again · Don't care what your mother thinks of you No matter what kind of speeches, toasts, or presentations you have to give, this book can help. Use it like a textbook. Write in the margins. Tear out pages. Winning Your Audience can make even the most timid speakers among us into a genuine leaders. Read it now and learn how to win your audience.

From the beloved bestselling creator of The Dot and our own Happy Dreamer comes an inspiring story about the transformative and profound power of words. Some people collect stamps.Some people collect coins.Some people collect art.And Jerome?Jerome collected words . . . In this extraordinary new tale from Peter H. Reynolds, Jerome discovers the magic of the words all around him -- short and sweet words, two-syllable treats, and multisyllable words that sound like little songs. Words that connect, transform, and empower. From the creator of The Dot and Happy Dreamer comes a celebration of finding your own words -- and the impact you can have when you share them with the world.

A fresh, fun, and "thought-provoking" New York Times bestseller about the American electoral college and why every vote counts from bestselling and award-winning duo Kelly DiPucchio and LeUyen Pham. "Where are the girls?" When Grace's teacher reveals that the United States has never had a female president, Grace decides she wants to be the nation's first and immediately jumpstarts her political career by running in her school's mock election! The race is tougher than she expected: her popular opponent declares that he's the "best man for the job" and seems to have captured the votes of all of the class's boys. But Grace is more determined than ever. Even if she can't be the best man for the job, she can certainly try to be the best person! This timely story not only gives readers a fun introduction to the American electoral system but also teaches the value of hard work, courage, independent thought -- and offers an inspiring example of how to choose our leaders.

"Deeds Done in Words is an impressive piece of work. It is the first attempt to identify and assess the principal genres of rhetoric, and to interpret the panoply of those genres in terms of the needs of, and the needs for, ritual in American politics."—Jeffrey Tulis, author of The Rhetorical Presidency "Deeds Done in Words is a thoughtful survey of how a democracy uses language to transact its business. Based on an enlivened understanding of genre theory and on numerous pieces of original criticism, Campbell and Jamieson vividly show how central public discourse has become the lifeblood of the American polity."—Roderick Hart, author of The Sound of Leadership "The rhetoric that issues from the White House is becoming an ever more salient part of what the presidency means and does. This acute inquiry provides a great many insights into the forms, meanings, and functions of presidential discourse. It is an enlightening contribution to our understanding of American politics."—Murray Edelman, author of Constructing the Political Spectacle

Arguing that “the presidency” is not defined by the Constitution—which doesn’t use the term—but by what presidents say and how they say it, Deeds Done in Words has been the definitive book on presidential rhetoric for more than a decade. In Presidents Creating the Presidency, Karlyn Kohrs Campbell and Kathleen Hall Jamieson expand and recast their classic work for the YouTube era, revealing how our media-saturated age has transformed the ever-evolving rhetorical strategies that presidents use to increase and sustain the executive branch’s powers. Identifying the primary genres of presidential oratory, Campbell and Jamieson add new analyses of signing statements and national eulogies to their explorations of inaugural addresses, veto messages, and war rhetoric, among other types. They explain that in some of these genres, such as farewell addresses intended to leave an individual legacy, the president acts alone; in others, such as State of the Union speeches that urge a legislative agenda, the executive solicits reaction from the other branches. Updating their coverage through the current administration, the authors contend that many of these rhetorical acts extend over time: George W. Bush’s post-September 11 statements, for example, culminated in a speech at the National Cathedral and became a touchstone for his subsequent address to Congress. For two centuries, presidential discourse has both succeeded brilliantly and failed miserably at satisfying the demands of audience, occasion, and institution—and in the process, it has increased and depleted political capital by enhancing presidential authority or ceding it to the other branches. Illuminating the reasons behind each outcome, Campbell and Jamieson draw an authoritative picture of how presidents have used rhetoric to shape the presidency—and how they continue to re-create it.