The Need For Compiling Some Studies On Marketing Has Been Felt In The Light Of New Economic Policy. By Analysing The Swot, The Strength Weaknesses, Oppurtunities And Threats Of The Sector, This Book Is Able To Fully Grasp The Potentials.

Study with reference to Orissa, India.

With reference to India.

In Indian context.

A large percentage of workers and firms operate in the informal economy, outside the line of sight of governments in emerging market and developing economies. This may hold back the recovery in these economies from the deep recessions caused by the COVID-19 pandemic--unless governments adopt a broad set of policies to address the challenges of widespread informality. This study is the first comprehensive analysis of the extent of informality and its implications for a durable economic recovery and for long-term development. It finds that pervasive informality is associated with significantly weaker economic outcomes--including lower government resources to combat recessions, lower per capita incomes, greater poverty, less financial development, and weaker investment and productivity.

An annotated bibliography which brings together about 240 recent titles on the urban informal sector in Asia, an area of high employment and rapid growth. Arranged thematically, it covers training, women, labour market, urban poverty, working conditions and economic growth.