A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools that will allow you to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity. Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, and so much more.

If freedom is your goal dont lose sight of it. Money management is the area that concerns fitness professionals the most and the area on which they focus the least. Its the subject that causes the most distress. There is no reason why you should have to work frantically all your life. You can work smart, work less and earn more money. Discover the Secret: Making money as a fitness professional offers an insight which will aid fitness professionals in creating a system that enables you to learn how to manage your money, how to invest that money and how to make it work for you; instead of you working for money. This book covers many aspects of the business of personal trainers ranging from how to change your behaviour about money, your money personality, how to design an effective system so that you can earn money even when you are not working. It also explores the benefits of become financial literate, how set up your price and present it effectively, determine how many sessions you need to sell in order to stay in business, how much income tax do you pay as well as National insurance Contribution and much more.

Drawing from the lessons and insights of his breakout website, Fit2Fat2Fit.com, personal trainer Drew Manning delivers the story of his quest to go from fit to fat to fit again in one year in order to better understand the weight-loss struggles of his clients and the online community. Drew embarked on this journey to prove to clients, website followers, and people across the country that it is possible to get back into shape—and his bottomless desire to kindle a new hope for his readers comes through on every page of Fit2Fat2Fit. With before and after (and after...) photos to that tell their own striking story, and intimate reflections from Drew’s wife Lynn, Fit2Fat2Fit is more than a spectacle or a gimmick; it’s an inspiring story, and sound proof that anyone can reach the level of fitness they desire to make themselves happy.

Profit First for Microgyms adapts the simple cash flow method revealed in Mike Michalowicz's bestselling book, Profit First, to help you become profitable from your next deposit. Using humor and true stories about his clients and his own microgym, John Briggs offers a step-by-step plan to help transform your microgym into a profitable business.

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lessons in the second edition of "Two-Brain Business." From Australia to Europe to North America, these are what Chris' clients--some of the best gyms in the world--are doing RIGHT.This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas and proven tactics.www.twobrainbusiness.com

Most fitness professionals love helping people change their lives, but many struggle to gain new clients and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional will empower you to build your business from the bottom up and keep it growing-all while maintaining your love of serving your clients and members. This book will free you from the ups and downs of the fitness world and help you reach more people than ever before.

The Fit Pro's No BS Guide to Six Figures: If you would like to build an online fitness business that generates six figures in six months and achieve the freedom to spend more time with your family, travel the world, and enjoy all of life's greatest pleasures, then this will be the most important book you ever read.Inside Online Fitness Profits, You Will Learn: -5 mistakes all Online Fitness Business owners make (I can guarantee you're making one of these mistakes right now).-The 7-step profit accelerator formula that'll take your online business form 0-6 figures in 6 months.-How to work as much (or as little) as you want, and still make tons of money.-The only 4 pages your website NEEDS to have to generate a six-figure income.-A networking hack so effective, it feels like you're cheating (affiliates will be begging to promote your product).-A secret "back door" approach to making more sales without even logging onto your computer.-How to make money by giving away free stuff.-A scientifically proven way (discovered by a professor at Arizona State University) to get people to buy from you over and over again.-The one weird trick used by every 7-Figure online fitness business owner that is proven to double your sales.-Amazon's profit maximization sequence to double, triple, or even quadruple the amount of money you make from each new customer.-And much, much more...Who Are Jason Maxwell and Alain Gonzalez?They are the renegade duo of the online fitness space paving a way for digital newbies to become six-figure earners in six months or less. Between the two, they've generated millions of dollars from their own online fitness businesses and they want to show you exactly how they did i

Fitness industry expert Thomas Plummer presents this indispensable resource on the art of selling effectively in the fitness business. Each chapter contains helpful tips, and key points are emphasized throughout the chapter and at each conclusion.