First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how strongly we feel. In Judge This, the reader travels through a day in the life of renowned designer Chip Kidd as he takes in first impressions of all kinds. We follow this visual journey with Kidd as he encounters and engages with everyday design, breaking down the good, the bad, the absurd and the brilliant as only a designer can. From the design of the paper you read in the morning to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd will reveal the hidden secrets behind each of the design choices, with a healthy dose of humour, expertise and judgment

What kind of first impression do you make? A first impression is the most important impression you’ll ever make—and you get only one chance to make it. Business deals can be made or broken, first dates become second dates or not, friendships are created or fail to form; everything hinges on that all-important initial encounter. And yet most of us don’t know how we’re really seen by others. Many of us don’t know how to make a good impression. Wouldn’t you like others to see you as confident, interesting, attractive, and sincere? Ann Demarais, Ph.D., and Valerie White, Ph.D., consultants to many Fortune 100 companies as well as creators of First Impressions, Inc., a New York–based dating and consulting firm, offer you the keys to putting your best self forward in any new situation, whether you want to strike up a conversation at a party or are meeting a blind date or a new business client. You’ll learn to see yourself as others see you, and how to tweak your style to create the impression that reflects the real you. Breaking down a successful first impression into its seven fundamentals, the authors show you how to master these principles so that you can make the best first impression. They also show how to avoid common misunderstandings that leave others with a bad impression, how to reveal the four universal social gifts, and they outline practical steps you can take to enhance your personal charm. Informative and filled with enlightening research studies, do-it-yourself checklist reviews, and dozens of helpful case histories, First Impressions is a fun, groundbreaking, and long-overdue guide to the most important moment of virtually any relationship: the first.

Humans have a natural instinct to help others. Imagine walking up to a stranger on the subway and asking them for their seat. What about asking a random person on the street if you could borrow their phone? If the idea makes you squeamish, you're not alone--social psychologists have found that doing these very things makes most of us almost unbearably uncomfortable. But here's the funny thing: even though we hate to ask for help, most people are wired to be helpful. And that's a good thing, because every day in the modern, uber-collaborative workplace, we all need to know when and how to call in the cavalry. However, asking people for help isn't intuitive; in fact, a lot of our instincts are wrong. As a result, we do a poor job of calling in the reinforcements we need, leaving confused or even offended colleagues in our wake. This pragmatic book explains how to get it right. With humor, insight, and engaging storytelling, Heidi Grant, PhD, describes how to elicit helpful behavior from your friends, family, and colleagues--in a way that leaves them feeling genuinely happy to lend a hand. Whether you're a first-time manager or a seasoned leader, getting people to pitch in is what leadership is. Fortunately, people have a natural instinct to help other human beings; you just need to know how to channel this urge into what it is you specifically need them to do. It's not manipulation. It's just management.

Thinkers50 Management Thinker of 2015 Whitney Johnson wants you to consider this simple, yet powerful, idea: disruptive companies and ideas upend markets by doing something truly different--they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. As president and cofounder of Rose Park Advisors' Disruptive Innovation Fund with Clayton Christensen, Johnson used the theory of disruptive innovation to invest in publicly traded stocks and private early-stage companies. In Disrupt Yourself, she helps you understand how the frameworks of disruptive innovation can apply to your particular path, whether you are: a self-starter ready to make a disruptive pivot in your business a high-potential individual charting your career trajectory a manager looking to instill innovative thinking amongst your team a leader facing industry changes that make for an uncertain future We are living in an era of accelerating disruption; no one is immune. Johnson makes the compelling case that managing the S-curve waves of learning and mastery is a requisite skill for the future. If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself.

The scientific story of first impressions—and why the snap character judgments we make from faces are irresistible but usually incorrect We make up our minds about others after seeing their faces for a fraction of a second—and these snap judgments predict all kinds of important decisions. For example, politicians who simply look more competent are more likely to win elections. Yet the character judgments we make from faces are as inaccurate as they are irresistible; in most situations, we would guess more accurately if we ignored faces. So why do we put so much stock in these widely shared impressions? What is their purpose if they are completely unreliable? In this book, Alexander Todorov, one of the world's leading researchers on the subject, answers these questions as he tells the story of the modern science of first impressions. Drawing on psychology, cognitive science, neuroscience, computer science, and other fields, this accessible and richly illustrated book describes cutting-edge research and puts it in the context of the history of efforts to read personality from faces. Todorov describes how we have evolved the ability to read basic social signals and momentary emotional states from faces, using a network of brain regions dedicated to the processing of faces. Yet contrary to the nineteenth-century pseudoscience of physiognomy and even some of today's psychologists, faces don't provide us a map to the personalities of others. Rather, the impressions we draw from faces reveal a map of our own biases and stereotypes. A fascinating scientific account of first impressions, Face Value explains why we pay so much attention to faces, why they lead us astray, and what our judgments actually tell us.

"This valuable guide made an immediately favorable impression on me--I recommend it." --Letitia Baldridge Business communications expert Mary Mitchell gives business people and job seekers everything they need to make the right first impression, whether in person--at job interviews, sales calls, or social gatherings--or via letter, fax, or e-mail. Based on Mitchell's popular corporate seminars which have been attended by employees of Arthur Young, Ritz Carlton Hotels, Merck, and other top firms, The First Five Minutes. Gives practical tips on cultural customs, body language, and cross-dressing customs. * Uses realistic scenarios and sample dialogues to show readers what to do and what not to do in every type of first-meeting business situation. * Explains and simplifies the new and changing rules of conduct in today's global business environment. MARY MITCHELL (Philadelphia, Pennsylvania) is President of Uncommon Courtesies, a firm specializing in teaching business people better communication and relationships through improved social skills. She writes a syndicated column called "Ms. Demeanor" for King features, is the Prodigy online modern manners expert, and is the author of The Idiot's Guide to Etiquette. JOHN CORR (Philadelphia, Pennsylvania) is a writer with the Philadelphia Inquirer.

Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."

It's not just who you are—it's what you do. Are you at the top of your game—or still trying to get there? Take your cues from the short, powerful 9 Things Successful People Do Differently, where the strategies and goals of the world’s most successful people are on display—backed by research that shows exactly what has the biggest impact on performance. Here’s a hint: accomplished people reach their goals because of what they do, not just who they are. Readers have called this “a gem of a book.” Get ready to accomplish your goals at last.

To save his race, he must keep the chosen virgin pure. But she has other plans… A shapeshifting unicorn desperate to save his race... The last guardian of his kind, Markos Ambrostead must keep the chosen Virgin hidden and untainted. But when an attacker breaches his protective magic, he’s forced to reveal himself to defend her life. A tenacious woman who refuses to be ignored... Celia Hawkins wishes the world would get a clue and stop treating her like she’s invisible. Only one man notices her, or is that her imagination? After narrowly escaping an attempted rape, she demands answers from her mysterious rescuer—starting with why he’s been following her. Rules were made to be broken... Markos can’t risk being tempted by the Virgin, yet emboldened by his attention, Celia’s determined to become his friend. Maybe more. Maybe much more. Now he must hold onto his crumbling willpower to maintain her purity—or his tribe will become extinct. ***** Note: For adult readers--contains hot sex scenes and edgy situations. For an introduction to the Mythos Legacy world, check out the free short story Unintended Guardian! Tags: shapeshifter romance books, contemporary fantasy romance, unicorn shifter romance, virgin hero romance, strong female character lead, non-human paranormal fantasy romance, virgin, unicorn, myth, legend, ritual, spell, magic