Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

The Americanization of Europe and the strategic initiatives of American firms abroad have been well studied. The expansion of American firms in Europe, however, lacked a comprehensive study. This book gathers the works of two dozen economic and business historians from across Europe, preceded by Mira Wilkins' comparative essay. The collection addresses the timetable and pace of American direct investment in Europe, the patterns followed in each country according to the specificities of each industry and service sector, and the strategies followed by the different firms. The studies go beyond the facts, scrutinizing the immaterial aspects of this business history, especially European perceptions of American firms and the essential stakes of corporate images and identities. The Europeanization of American firms is a key issue, including social relations, management, commercial policies, brand image, connections and embeddedness. The authors gauge the reaction of public authorities and lobbies (industrialists and trade unions). Graphs and tables provide data, while overviews of ads published by American affiliates fuel analyses of consumer perception.

Highlights U.S. industrial activities and features: economic assumptions; recent financial performance of U.S. manufacturing corporations; the U.S. export boom and economic growth; highlights of the 1993 U.S. outlook; the top 50 trade events in 1993; Dept. of Commerce competitive assessments; industry reviews; trade finance; educational training; and forecasts. Also lists industry analysts by name with a phone number.