Grow your martial art school without breaking your budget! This book is packed with hundreds of free and low cost marketing ideas on a wide variety of topics. BONUS: Discover how to create a professional marketing plan!

For over a decade, Small Dojo Big Profits has guided martial arts instructors through the risky yet highly rewarding process of starting and running a highly successful and profitable martial art school. Eschewing the conventional wisdom that says you must have a huge school with 300 or more students to be financially successful, the author instead shows you how to take on less risk while working smarter and not harder by running a lean, mean, efficient martial arts studio operation. Author Mike Massie has started three successful martial arts studios from scratch, and has the distinction of opening his first studio with no start-up capital, zero credit, and in a town where he was a complete stranger. Yet, he was able to go from teaching in part-time locations to running his own full-time studio in under a year, and he achieved this while staying in profit from month one. The process he followed is the same one this book is based upon, and this updated version of Small Dojo Big Profits also draws on the author's experience in starting and growing two more successful studios during the recent mortgage crisis and economic recession. A common sense martial arts school start-up and business operations manual, this completely updated version of the classic martial arts business guide is perfect for anyone who wants to maintain their integrity while building a successful martial art school. If you're looking for the best source of complete information for starting, launching, growing, and running a martial art school from scratch, this is it.

Learn the ins and outs of managing a successful martial arts school with this practical business guide. Do you dream of opening your own martial arts dojo some day? Are you in the process of planning and building a school? Do you have a school but struggle to run it efficiently and pay the bills? Then Starting and Running Your Own Martial Arts School is for you. This practical business guide teaches you the skills you need to ensure the success of your martial arts business. It includes advice on how to: Build a memorable identity for your school Find funding to get started Unravel government red tape Create a realistic fee schedule Choose a location that will bring students through your door Turn potential students into paying students Hold on to your current students Hire and develop good employees Develop a feeling of financial security Be ready for emergencies Create and run a profitable pro shop Pinpoint and solve problems Starting and Running Your Own Martial Arts School contains proven business advice to help you create the martial arts school you want. This small business book turns time-tested business practices into simple, practical solutions to the business challenges you face every day.

The Martial Arts Instructors Desk Reference is a complete guide to advanced teaching concepts and martial arts school administration. Author and veteran martial arts instructor Dr. Sang H. Kim covers a wide range of essential topics for the professional martial arts instructor including: - Teaching children with ADD, behavioral problems and learning disabilities - Creating lesson plans and teaching specifi c curriculum elements - Combating boredom through hundreds of drills and training ideas - Marketing, advertising, publicity, staffi ng and customer service - Instructor training and evaluation - Tournament management - Branch school and outreach program development Based on years of Dr. Kim's research and experience, this book brings together a wide range of essential topics for martial arts instructors of all levels.

This is the first book on the market to cater to two growing populations, martial artists and baby boomers. Once a blood and guts sport for tough young men, martial arts is now touted by athletes, aerobics trainers, actors, super models and soccer mums as the number one way for adults to get fit and stay in shape. This book addresses important questions like: How old is too old start a marital art?; What type of exercises are best (and which ones are dangerous) for the over-40 martial artist?; What are the effects of ageing and how can martial arts combat them?; How can baby boomers keep up in a martial arts class full of gen-Xers?; What types of injuries are most prevalent after 40 and how can they be prevented? This book takes a positive and enthusiastic approach to taking up or continuing a martial art in middle age or later. Readers will be inspired, reassured and educated.

The oldest and most respected martial arts title in the industry, this popular monthly magazine addresses the needs of martial artists of all levels by providing them with information about every style of self-defense in the world - including techniques and strategies. In addition, Black Belt produces and markets over 75 martial arts-oriented books and videos including many about the works of Bruce Lee, the best-known marital arts figure in the world.

The oldest and most respected martial arts title in the industry, this popular monthly magazine addresses the needs of martial artists of all levels by providing them with information about every style of self-defense in the world - including techniques and strategies. In addition, Black Belt produces and markets over 75 martial arts-oriented books and videos including many about the works of Bruce Lee, the best-known marital arts figure in the world.

The oldest and most respected martial arts title in the industry, this popular monthly magazine addresses the needs of martial artists of all levels by providing them with information about every style of self-defense in the world - including techniques and strategies. In addition, Black Belt produces and markets over 75 martial arts-oriented books and videos including many about the works of Bruce Lee, the best-known marital arts figure in the world.

The oldest and most respected martial arts title in the industry, this popular monthly magazine addresses the needs of martial artists of all levels by providing them with information about every style of self-defense in the world - including techniques and strategies. In addition, Black Belt produces and markets over 75 martial arts-oriented books and videos including many about the works of Bruce Lee, the best-known marital arts figure in the world.

The oldest and most respected martial arts title in the industry, this popular monthly magazine addresses the needs of martial artists of all levels by providing them with information about every style of self-defense in the world - including techniques and strategies. In addition, Black Belt produces and markets over 75 martial arts-oriented books and videos including many about the works of Bruce Lee, the best-known marital arts figure in the world.