How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. A book for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve.

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the influence (sometimes counter-intuitive) that the real world has on how to search, buy and sell in the virtual world. You will also discover : why online shoppers have overlapping behaviors; why geographically distant buyers sometimes show strong similarities; why people who are different from their environment make high-potential buyers; the importance of sharing information offline about the growth of online business; how to use this knowledge to create a high-performing online business. According to Location Is (Still) Everything, a user's online activity is driven by their geographic location. There are three findings that justify the interest in location. First, two people living in different conditions and environments move in the virtual world in different ways, even if they are the same age, have the same salary and the same level of education. Secondly, a salesman will be more or less attractive to the customer depending on the distance between them. A natural offline effect, where the distance that separates the seller from the customer corresponds to the distance the customer has to travel to make his purchases. What is more counter-intuitive is that it exists online as well: a notice will be more or less important depending on where it comes from and buyers will be more inclined to make transactions with sellers who are located near them. This effect is reinforced by the cell phone: buyers are even less willing to travel when doing their research. Third, buying preferences and behavior are almost determined by where the customers live. What are the underlying origins of these real-world effects on how people search, buy and sell in the virtual world? *Buy now the summary of this book for the modest price of a cup of coffee!

Francis Spufford's Unapologetic is a wonderfully pugnacious defense of Christianity. Refuting critics such as Richard Dawkins, Sam Harris, and the "new atheist" crowd, Spufford, a former atheist and Fellow of the Royal Society of Literature, argues that Christianity is recognizable, drawing on the deep and deeply ordinary vocabulary of human feeling, satisfying those who believe in it by offering a ruthlessly realistic account of the grown-up dignity of Christian experience. Fans of C. S. Lewis, N. T. Wright, Marilynne Robinson, Mary Karr, Diana Butler Bass, Rob Bell, and James Martin will appreciate Spufford's crisp, lively, and abashedly defiant thesis. Unapologetic is a book for believers who are fed up with being patronized, for non-believers curious about how faith can possibly work in the twenty-first century, and for anyone who feels there is something indefinably wrong, literalistic, anti-imaginative and intolerant about the way the atheist case is now being made.

This is a reference manual for basic information about bass fishing for novice and experienced bass fishermen, both men and women. How to find fish, develop patterns, which baits to use and where and when to use them.

From the brains behind the New York Times' bestseller, The Book of General Ignorance comes another wonderful collection of the most outrageous, fascinating, and mind-bending facts, taking on the hugely popular form of the first book in the internationally bestselling series. Just when you thought that it was safe to start showing off again, John Lloyd and John Mitchinson are back with another busload of mistakes and misunderstandings. Here is a new collection of simple, perfectly obvious questions you'll be quite certain you know the answers to. Whether it's history, science, sports, geography, literature, language, medicine, the classics, or common wisdom, you'll be astonished to discover that everything you thought you knew is still hopelessly wrong. For example, do you know who made the first airplane flight? How many legs does an octopus have? How much water should you drink every day? What is the chance of tossing a coin and it landing on heads? What happens if you leave a tooth in a glass of Coke overnight? What is house dust mostly made from? What was the first dishwasher built to do? What color are oranges? Who in the world is most likely to kill you? Whatever your answers to the questions above, you can be sure that everything you think you know is wrong. The Second Book of General Ignorance is the essential text for everyone who knows they don't know everything, and an ideal stick with which to beat people who think they do.

What do you want to be when you grow up? It's a familiar question we're all asked as kids. While seemingly harmless, the question has unintended consequences. It can make you feel like you need to choose one job, one passion, one thing to be about. Guess what? You don't. Having a lot of different interests, projects and curiosities doesn't make you a "jack-of-all-trades, master of none." Your endless curiosity doesn't mean you are broken or flaky. What you are is a multipotentialite: someone with many interests and creative pursuits. And that is actually your biggest strength. How to Be Everything helps you channel your diverse passions and skills to work for you. Based on her popular TED talk, "Why some of us don't have one true calling", Emilie Wapnick flips the script on conventional career advice. Instead of suggesting that you specialize, choose a niche or accumulate 10,000 hours of practice in a single area, Wapnick provides a practical framework for building a sustainable life around ALL of your passions. You'll discover: • Why your multipotentiality is your biggest strength, especially in today's uncertain job market. • How to make a living and structure your work if you have many skills and interests. • How to focus on multiple projects and make progress on all of them. • How to handle common insecurities such as the fear of not being the best, the guilt associated with losing interest in something you used to love and the challenge of explaining "what you do" to others. Not fitting neatly into a box can be a beautiful thing. How to Be Everything teaches you how to design a life, at any age and stage of your career, that allows you to be fully you, and find the kind of work you'll love.

'It is terrific. I can't remember the last time I read a book that was more fascinating and useful and enjoyable all at the same time.' Bill Bryson How Bad Are Bananas? was a groundbreaking book when first published in 2009, when most of us were hearing the phrase 'carbon footprint' for the first time. Mike Berners-Lee set out to inform us what was important (aviation, heating, swimming pools) and what made very little difference (bananas, naturally packaged, are good!). This new edition updates all the figures (from data centres to hosting a World Cup) and introduces many areas that have become a regular part of modern life - Twitter, the Cloud, Bitcoin, electric bikes and cars, even space tourism. Berners-Lee runs a considered eye over each area and gives us the figures to manage and reduce our own carbon footprint, as well as to lobby our companies, businesses and government. His findings, presented in clear and even entertaining prose, are often surprising. And they are essential if we are to address climate change.