These essays provide an authoritative introduction to Carl von Clausewitz and enlarge the history of war by joining it to the history of ideas and institutions and linking it with intellectual biography.

A sweeping and insightful grand strategic overview of the American Revolution, highlighting Washington's role in orchestrating victory and creating the US Army Led by the Continental Congress, the Americans almost lost the war for independence because their military thinking was badly muddled. Following the victory in 1775 at Bunker Hill, patriot leaders were convinced that the key to victory was the home-grown militia--local men defending their families and homes. But the flush of early victory soon turned into a bitter reality as the British routed Americans fleeing New York. General George Washington knew that having and maintaining an army of professional soldiers was the only way to win independence. As he fought bitterly with the leaders in Congress over the creation of a regular army, he patiently waited until his new army was ready for pitched battle. His first opportunity came late in 1776, following his surprise crossing of the Delaware River. In New Jersey, the strategy of victory was about to unfold. In The Strategy of Victory, preeminent historian Thomas Fleming examines the battles that created American independence, revealing how the creation of a professional army worked on the battlefield to secure victory, independence, and a lasting peace for the young nation.

Think about strategy and sharpen judgment in an unpredictable environment Carl von Clausewitz is widely acknowledged as one of the most important of the major strategic theorists; he's been read by Eisenhower, Kissinger, Patton, Chairman Mao, and numerous other leaders. In Clausewitz on Strategy, the Boston Consulting Group's Strategy Institute has excerpted those passages most relevant to business strategy from Clausewitz's classic text On War, the most general, applicable, and enduring work of strategy in the modern West and a source of insight into the nature of conflict, whether on the battlefield or in the boardroom. This book offers Clausewitz's framework for self-education--a way to train the reader's thinking. Clausewitz speaks the mind of the executive, revealing logic that those interested in strategic thinking and practice will find invaluable. He presents unique ideas, such as the idea that friction--unexpected interference--is an intrinsic part of strategy. The Boston Consulting Group is one of the world's leading management consulting firms whose clients include many of the world's industry leaders. Tiha von Ghyczy (Charlottesville, VA) has been a faculty member and Director of Business Projects at the Darden School of Business since 1996. While with The Boston Consulting Group, he assumed responsibility for the practice groups in manufacturing/time-based competition and high technology. He has published numerous articles and books on vision and strategy. Bolko von Oetinger (Munich, Germany) is a Senior Vice President of BCG. Christopher Bassford (Washington, DC) is presently a Professor of Strategy at the National War College in Washington, DC, and the author of several books, including Clausewitz in English: The Reception of Clausewitz in Britain and America, 1815-1945.

A guide for teaching all your students the skills they need to be successful writers The 25 mini-lessons provided in this book are designed to develop students’ self-regulated writing behaviors and enhance their self-perceived writing abilities. These foundational writing strategies are applicable and adaptable to all primary students: emergent, advanced, English Language Learners, and struggling writers. Following the SCAMPER (Screen and assess, Confer, Assemble materials, Model, Practice, Execute, Reflect) mini-lesson model devised by the authors, the activities show teachers how to scaffold the writing strategies that students need in order to take control of their independent writing. Reveals helpful writing strategies, including making associations, planning, visualizing, accessing cues, using mnemonics, and more Offers ideas for helping students revise, check, and monitor their writing assignments Explains the author's proven SCAMPER model that is appropriate for students in grades K-3 Let Richards and Lassonde—two experts in the field of childhood education—guide you through these proven strategies for enhancing young children's writing skills.

Packed with useful tools, this practitioner guide and course text helps educators assess and teach essential literacy skills and strategies at all grade levels (PreK–12). All six literacy modalities are addressed--listening, speaking, reading, writing, viewing, and visually representing. Chapters on specific literacy processes integrate foundational knowledge, assessments, and strategies for students who need support in literacy, including English language learners. Presented are dozens of authentic assessments along with differentiation ideas. In a large-size format for easy photocopying, the book features more than 70 reproducible assessment forms and resources. Purchasers get access to a webpage where they can download and print the reproducible materials.

Set in the fictitious world of Westeros, the hit television series Game of Thrones chronicles the bitter and violent struggle between the realm’s noble dynasties for control of the Seven Kingdoms. But this beloved fantasy drama has just as much to say about the successful strategies and real-life warfare waged in our own time and place. Winning Westeros brings together more than thirty of today’s top military and strategic experts, including generals and admirals, policy advisors, counterinsurgency tacticians, science fiction and fantasy writers, and ground?level military officers, to explain the strategy and art of war by way of the Game of Thrones saga. Each chapter of Winning Westeros provides a relatable, outside?the?box way to simplify and clarify the complexities of modern military conflict. A chapter on the doomed butcher’s boy whom Arya Stark befriends by World War Z author Max Brooks poignantly reminds us of the cruel fate that civilians face during times of war. Another chapter on Jaqen H’ghar and the faceless men of Bravos explores the pivotal roles that stealth and intelligence play in battle. Whether considering the diplomatic prowess of Tyrion Lannister, the defiant leadership style of Daenerys Targaryen, the Battle of the Bastards and the importance of reserves, Brienne of Tarth and the increased role of women in combat, or dragons as weapons of mass destruction, Winning Westeros gives fans of Game of Thrones and aspiring military minds alike an inspiring and entertaining means of understanding the many facets of modern warfare. It is a book as captivating and enthralling as Game of Thrones itself.

Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

In today's competetive job market, if your cover letter doesn't grab the interviewer's attention, he or she may never even glance at your resume. No-Nonsense Cover Letters gives you the powerful practical tools to write "attention grabbing" cover letters that complement your resume and get you more interviews and job offers. The book begins with a thorough but easy-to-understand explanation of the key elements that are vital to creating "attention grabbing" letters including: why writing a cover letter is about selling yourself; how to craft targeted cover letters; when to use bullets or paragraphs; and creating E-letters for today's E-search environment. Subsequent chapters offer tips on writing winning cover letters for opportunities for virtually every profession.