Over 2 million copies sold worldwide! Be inspired to create and build amazing models with your LEGO® bricks! The LEGO Ideas Book is packed full of tips from expert LEGO builders on how to make jet planes reach new heights, create fantastic fortresses, swing through lush jungles, have fun on the farm and send space shuttles out of this world! This awesome ideas book is divided into six themed chapters - transport, buildings, space, kingdoms, adventure, and useful makes - to inspire every member of the family to get building. With over 500 models and ideas, this book is perfect for any LEGO fan - young or young at heart - who want to make their models cool, fun and imaginative. ©2020 The LEGO Group.

Hundreds of creative LEGO® build ideas, activities, games, challenges, and pranks! Winner of the Best Book category Creative Play Awards 2016, this superb LEGO build book inspires you to look at your LEGO bricks in new and exciting ways. Go on a LEGO treasure hunt. Create and perform LEGO magic tricks. Make a LEGO stop-motion movie. Build your own LEGO pet. Challenge your family to build the tallest LEGO tower—and much, much more! Featuring imaginative play and building ideas—from LEGO games that take just a few minutes and require a handful of bricks, to inspirational build ideas and activities to keep you occupied for hours. ©2020 The LEGO Group. All rights reserved.

Calling All Tinkerers, Experimenters & Inventors! Unleash Your Creative Powers with Exciting LEGO® Innovations Use science and engineering to transform your bin of LEGO® bricks into amazing, movable toys, machines and gadgets. Bestselling author Sarah Dees is back with an all-new collection of projects featuring ingenious designs and simple scientific principles that real engineers use every day. Make yourself a robot pal whose legs move as he rolls along, or a drummer who really plays the drums. Build a wind-up car complete with a flywheel that’ll send your minifigures zooming. Or challenge your friends to a game of pinball on a LEGO® pinball machine you built from scratch. Each project is cooler than the next! It’s easy and fun to build each of these awesome contraptions and games by following the clear step-by-step instructions and photographs. Think you have a different way to build something? Exercise your inventing muscles and tinker away! You’re in charge of your designs, so experiment and tweak to make your inventions personal to you. No matter what you end up creating, you’ll learn exciting new things about science, impress your family and have a blast along the way. Collect the whole series with Sarah Dees' other bestselling LEGO books: - The Big Book of LEGO Creations with Bricks You Already Have - Awesome LEGO Creations with Bricks You Already Have - Epic LEGO Adventures with Bricks You Already Have - Incredible LEGO Creations From Space with Bricks You Already Have

Unlock the secrets of LEGO® building and create new worlds with your imagination. Your guide to becoming a LEGO master builder. Become inspired with detailed master building techniques and tips to create amazing modules with your collection. Test and challenge your building skills, with hundreds of awesome ideas to choose from, ranging from beginner LEGO builds to more advanced creative modules. A fun activity that stimulates creativity and tactical skills. LEGO blocks are to be played without limitations and this building guide is here to inspire you. This LEGO instructions book explores the endless possibilities you can create with your own LEGO brick collection. It’s up to you, show off your building skills or add amazing creative modules to your own LEGO world. Are You Ready For The Most Awesome LEGO Building Adventures Yet? Learn through visual tips, step-by-step guides, creative model ideas and pro building techniques shown throughout the book. The LEGO® Awesome Ideas book includes detailed illustrations on how to build amazing real-world modules like fleets of mini robots, magical castles, a LEGO® birthday cake, space vehicle constructions and even a realistic-looking LEGO mobile phone. Journey through six incredible worlds bursting with hundreds of approved fans LEGO ideas and building tips. This book helps you create your own amazing models with step-by-step guides that unlock the secrets of great LEGO building. This LEGO book is based on 5 different LEGO themes: - Outer Space - The Wild West - Fantasy Land The Real World - The Modern Metropolis With creative model ideas and visual tips and techniques, LEGO® Awesome Ideas will inspire everyone from beginners to accomplished builders. An International Literary Association - Children's Book Council Children's Choices List Selection LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. © 2015 The LEGO Group.

Celebrate and explore the incredible story of LEGO® and its much-loved bricks, sets, minifigures, movies, games, and more with this updated and expanded edition. Plus, comes with an exclusive printed LEGO brick! Take a dazzling visual tour through all the groundbreaking moments in LEGO history, from the company's humble beginnings in a carpenter's workshop to the invention of the iconic LEGO brick and LEGO minifigure, through to the stunning toys, video games and movies of today, including LEGO® Star Wars(tm), THE LEGO® NINJAGO® MOVIE(tm), and LEGO® Dimensions. This special edition of The LEGO® Book has been fully updated and expanded with the latest LEGO sets and fascinating facts to commemorate the 60th anniversary of the LEGO brick and the 40th anniversary of the minifigure. Go behind the scenes to learn how LEGO bricks are made; find out how amazing fan creations become real-life LEGO sets, and marvel at how LEGO bricks made it to the computer screen and the big screen. Created in full collaboration with the LEGO Group, The LEGO® Book is a treasure trove for LEGO fans of all ages. Previous edition ISBN 9781409376606 ©2018 The LEGO Group.

Grab your LEGO collection and go on a great adventure! Explore the world with your LEGO bricks-whether it is a trip to the park, an epic camping weekend, or your dream family vacation. Bring your LEGO bricks along for the ride or use them to imagine a LEGO vacation. Play games around the campfire, build Rocky Mountains to climb, or imagine dense jungles to trek through. Be inspired by nature and build animals and ecosystems. Take your minifigures on an exploration to discover more about the world around you. Plus there are plenty of fun ideas and games for a stay-cation, too-no adventure is too small for a minifigure! With more than 50 new LEGO ideas, plus an exclusive LEGO campsite mini model, you'll have everything you need for a LEGO adventure on the go!

A stand-up spiral-bound book to flip over each day and discover a fun, new idea to build with your LEGO® bricks. Flip the page and discover a new LEGO® build idea to inspire you every day-with 150 build ideas! Get creative with 150 fun LEGO ideas for the whole family to create, from cute animals and cool vehicles to dream homes, space rockets, magical beasts, LEGO games, and much more. The stand-up spiral-bound format makes it perfect for displaying in the home and enjoying as a family, inspiring creativity, and screen-free fun. Build your favorite pets to add to your animal collection, create a reward chart (for every member of the family!), celebrate a birthday with LEGO cupcakes, and get on the move with helicopters, monster trucks, and hot-air balloons. Each day brings a new surprise and LEGO inspiration. Build LEGO fun into every day! ©2023 The LEGO Group

A brand-new edition of the best-selling LEGO® book of all time! - with hundreds of all-new models! Unlock your imagination with this colorful treasury of more than 100 new building ideas created by LEGO® fan builders. Learn tips and tricks to become a better builder. Find out how professional LEGO designers get their ideas and meet the fan builders. Get inspired to make your own brick-built creations with ideas to build your own fantasy home, create an alien sports center, design your own robot, grow your own brick-built rooftop garden, and much more. There is no limit when it comes to LEGO ideas. What will you build? ©2022 The LEGO Group

Why successful leaders must embrace simple strategies in an increasingly uncertain and complex world. Making decisions is one of the key tasks of managers, leaders, and professionals. In Smart Management, Jochen Reb, Shenghua Luan, and Gerd Gigerenzer demonstrate how business leaders can utilize heuristics—simple decision-making strategies adapted to the task at hand. In a world that has become increasingly volatile, uncertain, complex, and ambiguous (VUCA), the authors make the case against complex analytical methods that quickly reach their limits. This against-the-grain approach leads to decisions that are not only faster but also more accurate, transparent, and easier to learn about, communicate, and teach. Smart Management offers an evidence-based yet practical discussion of how business leaders can use smart heuristics to make good decisions in a VUCA world. Building on the fast-and-frugal heuristics program, Smart Management demonstrates the efficacy of heuristic decision making in a twofold approach. First, it introduces the concept of ecological rationality, which prescribes the environmental conditions under which specific heuristics work well. Second, the book describes a repertoire of heuristics, referred to as the adaptive toolbox, that leaders, managers, and professionals can develop and rely on to make a variety of decisions, such as on business strategy, negotiation, and personnel selection. The toolbox not only showcases the practical usefulness of these heuristics but also inspires readers to discover and develop their own smart heuristics.

Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.