Latinnovating is the first book showcasing Latino-led innovation and entrepreneurship in the green economy. As the American green economy picks up momentum, what industries are being transformed for long-term sustainability? What opportunities await you as you begin your business career or your career transition? Which businesses are leading the transformation? What role is the Latino business community playing in this transformation and how can you join them? Who will be growing and hiring for years to come? How can you best position yourself to join the great green American wave? This book takes you inside organizations where real, long-term sustainable practices and innovations are happening today. It spotlights the Latinos and Latinas leading these companies, innovating new ideas and technologies to retool America’s energy grid, lighting systems, commercial printing, communication infrastructure and much more. American Latinos have a historical and cultural bias to conserve and reuse resources. It's no wonder that today Latinos are at the forefront of many sustainable initiatives. Unfortunately, the average American employee and the mainstream American media have absolutely no idea of these innovations, contributions and opportunities. It’s time to change the conversation. You will read about: Industry transformations and success stories of sustainable businesses Who is creating long-term solutions for our new sustainable, green economy How Latinos are applying their hard work, talent, education, innovative thinking, culturally-engrained environmental advocacy, and creative spirit to improve America for all Americans

Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. This enhanced eBook includes videos that break down one of the social media/digital tools presented in the book and show how each medium can be used to create a marketing strategy. The videos also offer additional examples of companies that are using the different tools to advance their businesses. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes

This ground-breaking bilingual book was written by a Latina military officer and former aviator. It's the first bilingual children's book, in English and Spanish, about why mommies wear military uniforms and serve in the armed forces. Synopsis: A little boy named Marco is walking to his bedroom in pajamas carrying his stuffed puppy dog when he notices his mommy in an olive-green military flight suit. His curiosity about the colorful patches on her uniform evolves into a sweet, reassuring bedtime conversation between a military mother and her child about why she serves and what she does in the unusual KC-135R aerial refueling airplane. He drifts off to sleep with thoughts of his mommy in the airplane and the special surprise she gave him stuck to his fleece pajamas. The book includes an art activity for parents and teachers to enjoy with children. It's the first in a planned aviation adventure series.

Take a tour of an intriguing military airplane (the U.S. Air Force KC-135 flying gas station) narrated by a military-connected child! Second Edition - what's new? In this second edition, we've modified some of the Spanish-language text, added Spanish text to the art/engineering project, and updated the Links page. Segunda edición - ¿Qué es nuevo? En esta segunda edición, modifi camos parte del texto en español, agregamos texto en español al proyecto de arte/ingeniería y actualizamos la página de enlaces. In this second book in the Captain Mama series, Marco and his sisters, whose mother is a U.S. Air Force aviator, visit the KC-135 aerial refueling tanker on a field trip with his class. The children and their teachers meet the aircrew and the crew chief, tour the airplane to understand its unique parts and learn what each crew member does as they work together onboard this gas station in the sky. Includes a STEM activity for children to learn basic aircraft terms and structure plus glossaries in Spanish and English of aviation terms in the text. This unique series was written by a Latina military officer and former aviator. It's the first children's book series, published in English and Spanish, about why mommies wear military uniforms and serve in the armed forces. For creating this unique literature that celebrates the fact that women, Latinas, and mothers are veterans too, the author was honored by the White House as a Woman Veteran Leader, Champion of Change and by her congressman on the Floor of the House of Representatives. At the International Latino Book Awards, Captain Mama's Surprise/La sorpresa de Capitán Mamá won 1st Place in the "Most Inspirational Children's Picture Book - Bilingual" category. The Military Writers Society of America bestowed a Gold Medal to this title in the Children's Book category at their 2019 book awards gala.

Cities are stepping forward to address the critical sustainability challenges of the 21st century. Meeting the demands of complex issues requires municipalities to evaluate problems and their solutions in more holistic, integrated, and collaborative ways. Drawn from plans and progress reports from more than fifty US cities, this book examines how urban leaders conceptualize sustainability, plan effective strategies, and take action. Chapters examine various topical themes including equity, the green economy, climate change, energy, transportation, water, green space, and waste. Throughout the text, the authors highlight best practices in innovative solutions, recognizing the multiple benefits of sustainability projects, environmental justice, governance, education and communication.

STEM careers are one of the fastest growing job sectors globally today, and yet women are grossly underrepresented in STEM industries. This title seeks to break that trend, presenting young women who have a knack for technology with the various career options available in the tech sector. Four primary career sectors are addressed: communications, aerospace and defense, green technology, and biotechnology. Career essentials are also addressed—including job hunting, writing a solid résumé, mastering an interviewing, and networking—as are the challenges faced by women in the workforce (and how to overcome them!).

The whiteness of mainstream environmentalism often fails to account for the richness and variety of Latinx environmental thought. Building on insights of environmental justice scholarship as well as critical race and ethnic studies, the editors and contributors to Latinx Environmentalisms map the ways Latinx cultural texts integrate environmental concerns with questions of social and political justice. Original interviews with creative writers, including Cherríe Moraga, Helena María Viramontes, and Héctor Tobar, as well as new essays by noted scholars of Latinx literature and culture, show how Latinx authors and cultural producers express environmental concerns in their work. These chapters, which focus on film, visual art, and literature—and engage in fields such as disability studies, animal studies, and queer studies—emphasize the role of racial capitalism in shaping human relationships to the more-than-human world and reveal a vibrant tradition of Latinx decolonial environmentalism. Latinx Environmentalisms accounts for the ways Latinx cultures are environmental, but often do not assume the mantle of “environmentalism.”

An urgent and timely story of the contentious politics of incorporating environmental justice into global climate change policy Although the science of climate change is clear, policy decisions about how to respond to its effects remain contentious. Even when such decisions claim to be guided by objective knowledge, they are made and implemented through political institutions and relationships—and all the competing interests and power struggles that this implies. Michael Méndez tells a timely story of people, place, and power in the context of climate change and inequality. He explores the perspectives and influence low†‘income people of color bring to their advocacy work on climate change. In California, activist groups have galvanized behind issues such as air pollution, poverty alleviation, and green jobs to advance equitable climate solutions at the local, state, and global levels. Arguing that environmental protection and improving public health are inextricably linked, Mendez contends that we must incorporate local knowledge, culture, and history into policymaking to fully address the global complexities of climate change and the real threats facing our local communities.