Did you know that Juventus FC Bayern has played in Turin, Italy since 1897? The team’s first field was called Piazza d’Armi, or “Parade Ground.” Learn more exciting facts about this fascinating soccer club in Juventus FC, an Inside Professional Soccer book.

For more than a century, Juventus FC has grown from a regional soccer club in northern Italy to a global powerhouse that has seen some of the world's best players wear its famous black and white colors. Voted the top Italian team of the twentieth century, Juventus owns more Serie A titles than any team in league history, and they have achieved European dominance in numerous UEFA competitions over the years. Readers learn more about how the stability of the Agnelli family's ownership has paved the way for their success in the twenty-first century and turned the Juventus brand into a multi-billion dollar industry.

Learn more about the history of legendary Italian club Juventus The title features a timeline, a glossary, and the author's all-time dream team. SportsZone is an imprint of Abdo Publishing Company.

In the 1980s and 1990s, Serie A was known as 'Il campionato più bello del mondo' – the most beautiful championship in the world – and had the highest match attendances in Europe. The stadiums were not only full of people, but full of colour, flags, songs and rituals. Italy hosted World Cup 1990 and the stadia and stars on show in Serie A became iconic. Across a ten year period from 1989 to 1999 a remarkable 10 different Serie A clubs occupied nearly half the places in the finals of the Champions League and Europa Cup. They were dominant. But then in the 2000s they began to fall behind and despite the Azzurri winning the World Cup in 2006 and Inter Milan winning the Champions League in 2010, Italian football was on a downwards trajectory that saw the national team fail to qualify for the 2018 World Cup, their first absence from the tournament since 1958. What happened and why? In this extraordinary book, Steven G. Mandis investigates. Given unprecedented behind-the-scenes access to Italian clubs and key decision makers and players, Mandis is the first outside researcher to rigorously analyse both the on-the-pitch and business aspects of a club and league. What he learns is completely unexpected and challenges popular explanations and conventional wisdom.

The definitive history of the iconic football club: the glory, the scandal, the stars and its enduring influence on Italian life. Juventus utterly dominates the Italian game. Home to some of the biggest names in sport, it has won title after title, trophy after trophy. However, parallel to the success and myth, there's a murkier reality. For one hundred years the club and its billionaire owners, the Agnelli family, have been synonymous with match-fixing, doping, political chicanery and more. While La Vecchia Signora remains Italy's best-supported team, it's also its most despised. Juve! charts the story of Italy's great sporting dynasty, chronicling the triumphs and tragedies of the Agnellis, and of the icons - Boniperti, Del Piero, Ronaldo - who have been their sporting emissaries for almost a century. The pride of Italy or its dark heart? Footballing colossus or vanity project? With this unique institution, as with so much about life in Italy, things are seldom black and white... 'Superbly entertaining and incisive' TLS 'A compelling case for a football club encapsulating the entire psyche of Italy' Observer

An illustrated exploration of the design, meaning and symbolism of world football club crests. Why is there a devil shown on the crest of Manchester United? Which club's crest motto is 'To Dare Is To Do'? And whose emblem depicts a bear and a strawberry tree? From the seahorses of Newcastle United to the royal crown of Real Madrid, via the riveting hammers of West Ham United, Valencia's famous bat design and German club St Pauli's unofficial skull-and-crossbones emblem, there is a story behind every crest, a tale of identity. Covering more than 200 clubs from 20 different leagues, World Football Club Crests explores the design, meaning and symbolism of the game's most famous club crests to reveal why the badges look as they do. This carefully curated collection charts the continuing evolution of the designs and describes the changing styles, varied influences and remarkable controversies that have shaped football's most iconic crests. These important symbols of football heraldry will never be viewed in the same way again.

Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.

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