Text by Bennett Simpson.

High-quality images have an amazing power of attraction. Just add some stunning photos and graphics to your website or app and watch your user engagement and conversion numbers climb. It can be tricky, but with this practical guide, you’ll master the many facets of delivering high performance images on the internet—without adversely affecting site performance. You’ll learn the nuts and bolts of color theory, image formats, storage and management, operations delivery, browser and application behavior, the responsive web, and many other topics. Ideal for developers, this book also provides useful tips, tricks, and practical theory for processing and displaying powerful images that won’t slow down your online product. Explore digital image theory and the different formats available Dive into JPEGs, SVG and vector images, lossless compression, and other formats Use techniques for downloading and rendering images in a browser, and for loading images on mobile devices and cellular networks Examine specific rendering techniques, such as lazy loading, image processing, image consolidation, and responsive images Take responsive images to the next level by using content negotiation between browser and server with the Client Hints HTTP standard Learn how to operationalize your image workflow Contributors include Colin Bendell, Tim Kadlec, Yoav Weiss, Guy Podjarny, Nick Doyle, and Mike McCall from Akamai Technologies.

While the JPEG image standard was developed more than 25 years ago, it is still dominant in terms of image formation, manipulation and transmission over the internet and other media. As technology advances, new demands have arisen for the efficient transmission and storage of images causing other formats to emerge. Over the years, several extensions such as, JPEGLS, JPEG2K, JPEGXT, JPEGXR, JPEGXS and JPEG Pleno, have been added, constructing a series of standards for the compression and transmission of images. This book is the first to bring together most of the series of JPEG standards in a book. This book covers the descriptions of the JPEG standards and gives the reader an overview of the latest advances in the standards of the Joint Photographic Experts Group. Topics discussed include: • JEPG;• JPEG XR;• JPEG XT;• JPEG 2000;• JPEG XS;• JPEG Pleno;• JPEG AIC;• JPEG LS;• JPEG XL;• JPSearch;• JPEG Systems;• JBIG

Since not all graphic formats are of equal complexity, author John Miano does not simply choose a number of file formats and devote a chapter to each one. Instead, he offers additional coverage for the more complex image file formats like PNG (a new standard) and JPEG, while providing all information necessary to use the simpler file formats. While including the well-documented BMP, XBM, and GIF formats for completeness, along with some of their less-covered features, this book gives the most space to the more intricate PNG and JPEG, from basic concepts to creating and reading actual files. Among its highlights, this book covers: -- JPEG Huffman coding, including decoding sequential mode JPEG images and creating sequential JPEG files-- Optimizing the DCT-- Portable Network Graphics format (PNG), including decompressing PNG image data and creating PNG files-- Windows BMP, XBM, and GIF

In Learning Web Design, author Jennifer Niederst shares the knowledge she's gained from years of web design experience, both as a designer and a teacher. This book starts from the beginning- defining the Internet, the Web, browsers, and URLs-so you don't need to have any previous knowledge about how the Web works. After reading this book, you'll have a solid foundation in HTML, graphics, and design principles that you can immediately put to use in creating effective web pages. In the second edition, Jennifer has updated the book to cover style sheets and reflect current web standards. She has also added exercises that help you to learn various techniques and short quizzes that make sure you're up to speed with key concepts. Learning Web Design: • Covers the nuts and bolts of basic HTML and style sheets, with detailed examples of formatting text, adding graphic elements, making links, creating tables and frames, and using color on the Web. Also contains tips on handling these tasks using three popular web authoring programs. • Explains whether to use GIFs or JPEGs for different types of images, includes important tips on optimizing graphics for web delivery, and provides step-by-step demonstrations of creating graphics using three popular web graphic tools. • Provides dozens of web design dos and don'ts, to help you make good web design decisions and avoid common beginner traps. • Contains hands-on exercises throughout the book that allow you to try out new techniques along the way. Unlike other beginner books, Learning Web Design leaves no holes in your education. It gives you everything you need to create basic web sites and will prepare you for more advanced web work. If you are interested in web design, this book is the place to start. The enclosed CD-ROM contains material for all the exercises in the book, as well as trial versions of Macromedia Fireworks MX and Homesite 5; Adobe Photoshop 7 and ImageReady 7; and BBEdit 7.

"Completely revised for standards compliance, including CSS 2.1 and XHTML 1.0"--Cover.

Discover how to use a variety of techniques to shrink the size of a Web page, including HTML, CSS, JavaScript, PHP, XHTML, graphics, multimedia, and server-based techniques. Learn from real-life case studies of existing Web sites, practical examples, and code listings throughout the book.

Have you ever poured all your creativity into a Flash movie, but found your friends grumbling at the download size? Have you tried to use just one tiny picture in your movie, and seen the file size go through the roof? Is it possible to do anything remotely effective in a small file? More than you could possibly imagine! This collection shows you just exactly what can be done with tiny Flash files, using some of the hottest Flash designers around. These authors pull designs out of the top drawer and show you exactly how you can go about creating great SWFs with the smallest amount of download pain. We will look at: creating incredible generative designs -- so small you can use them for wallpaper producing 3D animations that roll in at under 5k in size creating sound toys in the smallest possible file space de-mystifying the use of JPEGs and photographs while keeping your Flash movies small strategic use of back-end technology to keep your delivery times down to nanoseconds! changing the boundaries to look at new ways of delivering entire sites! From the Publisher Who is this book for You've worked with Flash, but are wondering why people are getting tetchy at the download time. You're willing to start learning some ActionScript tricks to fight the file flab, and you're not afraid to become addicted to optimization! About the Author Genevieve Garand Conceived 3weeksinApril.com, an experimental web site that explores new ways of navigation and features an engaging narrative. David Hirmes is a Flash developer living in Brooklyn, New York. Kip Parker Works through his own company Hi-Rise Limited and in collaboration with Anthony Burrill as Friendchip, which was established in 1998. Keith Peters Found Flash to be the ideal medium for creating graphics with code. Robert Reich lives in Hamburg, Germany. Flash became his favourite besides normal HTML and serverside driven website creation. He is working as freelancer for several firms. Roy Tanck Currently employed in Hilversum, as part of a team that creates innovative e-learning solutions. Within this environment, Flash is a great tool.

Annotation Photoshop CC is truly amazing, but it can also be overwhelming if you're just getting started. This book makes learning Photoshop as easy as possible by explaining things in a friendly, conversational style without technical jargon. After a thorough introduction to the program, you'll delve deep into Photoshop's secrets with expert tips and practical editing advice you can use every day.

Adobe’s Lightroom has emerged as a must-have software due to its powerful editing tools and time saving organizational capabilities but how you establish a personalized, creative workflow that optimizes this technology, your time, and your art eludes most photographers. Jason Bradley, award-winning photographer and Lightroom pro, shares the answers to these questions in this practical and easy to follow guide that taps into the "how" and the "why" of a professional photographer’s creative workflow in Lightroom. Bradley will show you how all workflows can be simplified into three steps: establishing, managing, and rendering the file, alongside stunning photographs and explanations from his own experiences. This book will not only teach you how to work within Lightroom but, ultimately, how to make Lightroom work for you.