Joining The Global Public
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Author |
: Rudolf G. Wagner |
Publisher |
: State University of New York Press |
Total Pages |
: 262 |
Release |
: 2012-02-01 |
ISBN-10 |
: 9780791479988 |
ISBN-13 |
: 0791479986 |
Rating |
: 4/5 (88 Downloads) |
Synopsis Joining the Global Public by : Rudolf G. Wagner
Joining the Global Public examines early Chinese-language newspapers and analyzes their impact on China's modernization. Exploring a range of media such as regular dailies, illustrated weeklies, and entertainment papers, contributors look at factors that influenced the nature of these publications, including foreign models, foreign managers, and a first generation of Chinese journalists, editorialists, and "newspainters." With analyses demonstrating how the growth of popular media would enable China to join the global public, contributors also examine the impact of inserting an alien medium—a newspaper—into a Chinese universe and note the spread of new attitudes and values as entertainment papers filled the space of a newly created urban leisure. A superb and pioneering documentation of late nineteenth- and early twentieth-century Chinese-language media, Joining the Global Public serves as an introduction to this important yet little-studied part of China's modernization.
Author |
: Arhlene A. Flowers |
Publisher |
: Routledge |
Total Pages |
: 512 |
Release |
: 2015-12-07 |
ISBN-10 |
: 9781317683872 |
ISBN-13 |
: 1317683870 |
Rating |
: 4/5 (72 Downloads) |
Synopsis Global Writing for Public Relations by : Arhlene A. Flowers
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.
Author |
: United Nations Development Programme |
Publisher |
: Oxford University Press, USA |
Total Pages |
: 546 |
Release |
: 1999 |
ISBN-10 |
: 0195130510 |
ISBN-13 |
: 9780195130515 |
Rating |
: 4/5 (10 Downloads) |
Synopsis Global Public Goods by : United Nations Development Programme
The book's intent is to take the concept of global public goods out of the rarified circle of micro-economists and pass it as a practical tool into the hands of those who on a daily basis struggle with global policy challenges and crises.
Author |
: Alan R. Freitag |
Publisher |
: Routledge |
Total Pages |
: 329 |
Release |
: 2009-01-13 |
ISBN-10 |
: 9781134061297 |
ISBN-13 |
: 1134061293 |
Rating |
: 4/5 (97 Downloads) |
Synopsis Global Public Relations by : Alan R. Freitag
This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
Author |
: Kishore Mahbubani |
Publisher |
: World Scientific |
Total Pages |
: 206 |
Release |
: 2012-08-23 |
ISBN-10 |
: 9789814417235 |
ISBN-13 |
: 9814417238 |
Rating |
: 4/5 (35 Downloads) |
Synopsis Lee Kuan Yew School Of Public Policy: Building A Global Policy School In Asia by : Kishore Mahbubani
In an industry of higher education that measures the longevity of its leading institutions in decades and centuries, the establishment and rapid growth of the eight-year-old Lee Kuan Yew School of Public Policy (LKY School), National University of Singapore, is a remarkable story that deserves to be told. The five co-authors, all of whom were involved in guiding the School during its formative years, provide unique perspectives of key events and the thinking behind major decisions that helped place the School on its current trajectory. They also provide insights into the challenges faced along the way as well as their own motivations in becoming part of this enterprise. Finally, each author provides his or her own thoughts as to the challenges and opportunities that could emerge for the LKY School in years to come.Read the chapters authored by dynamic, key founding and management personnel of the LKY School and discover for yourselves:avoidthe relevance of an Asian policy schoolwhat will make the LKY School's curriculum “one of the most innovative”what sets global policy studies apart from all other academic disciplineswhy executive education at the LKY School is one of the largest in the worldwhy the LKY School is the third best-endowed policy school in the worlda view of high-profile participating “student officials”avoid
Author |
: Os Guinness |
Publisher |
: InterVarsity Press |
Total Pages |
: 241 |
Release |
: 2013-08-01 |
ISBN-10 |
: 9780830837670 |
ISBN-13 |
: 0830837671 |
Rating |
: 4/5 (70 Downloads) |
Synopsis The Global Public Square by : Os Guinness
Recognizing that tyranny takes on secular as well as traditional guises, Os Guinness seeks a return to the first principles of religious and political freedom. Hearkening back to the "soul liberty" of English Puritan Roger Williams, Guinness argues that a society's greatest bulwark against abuse lies in its people's freedom of conscience.
Author |
: W. Douglas Evans |
Publisher |
: Oxford University Press |
Total Pages |
: 321 |
Release |
: 2016 |
ISBN-10 |
: 9780199757398 |
ISBN-13 |
: 0199757399 |
Rating |
: 4/5 (98 Downloads) |
Synopsis Social Marketing Research for Global Public Health by : W. Douglas Evans
Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever, public health practitioners rely on these new marketing and communications technologies to promote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods. Combining overviews of marketing theory and methodology with practical chapters specific to public health, Social Marketing Research for Global Public Health provides a crucial and holistic understanding for this new imperative in the field.
Author |
: Padmini Murthy |
Publisher |
: Springer Nature |
Total Pages |
: 404 |
Release |
: 2020-10-21 |
ISBN-10 |
: 9783030463557 |
ISBN-13 |
: 3030463559 |
Rating |
: 4/5 (57 Downloads) |
Synopsis Technology and Global Public Health by : Padmini Murthy
This book explores the pivotal role played by technology over the past decade in advancing global public health and health care. At present, the global community faces unprecedented healthcare challenges fueled by an aging population, rising rates of chronic disease, and persistent health disparities. New technologies and advancements have the potential to extend the reach of health professionals while improving quality and efficiency of service delivery and reducing costs within the public and the private health systems. The chapters highlight the barriers faced by the global healthcare workforce in using technology to promote health and human rights of communities: Role of Digital Health, mHealth, and Low-Cost Technologies in Advancing Universal Health Coverage in Emerging Economies Telehealth and Homecare Agencies Technology and the Practice of Health Education in Conflict Zones The Worldwide Digital Divide and Access to Healthcare Technology Technology for Creating Better Professional Teams to Strengthen Healthcare Systems Global Public Health Disaster Management and Technology As a resource on the evolution of technology as a valuable and integral component in the promotion and practice of public health and health care, with a focus on SDG 3 targets, Technology and Global Public Health should engage students, instructors, practitioners, and other professionals interested in public health, universal health care, health technology, digital health, and health equity. Dr. Murthy has been a respected leader and mentor on scientific health-related matters within the UN system for many years. Her book develops a theoretical system connecting concepts that have coined global public health with the rapid development of technology, all with the focus to achieve Sustainable Development Goal number three, within the time frame set by World Leaders. - Henry L. Mac-Donald, Former Permanent Representative of Suriname to the United Nations
Author |
: |
Publisher |
: BRILL |
Total Pages |
: 402 |
Release |
: 2023-11-07 |
ISBN-10 |
: 9789004687264 |
ISBN-13 |
: 9004687262 |
Rating |
: 4/5 (64 Downloads) |
Synopsis Global Public Goods and Sustainable Development in the Practice of International Organizations by :
This volume examines in an innovative and applied perspective the interdependence between the role of international organizations, the existence of global public goods and the need of sustainable development. Moreover, it is set within the context of current challenges in today’s world of dramatic transition and clearly responds to the need for filling the existing research gap in this area. It also demonstrates excellent knowledge of primary resources and a very good mastery of the various concepts and policy issues. Moreover, it offers an important added value to the theory, research and recent publications of the concerned broad study field. Contributors are: Aleksandra Borowicz, Leiza Brumat, Diego Caballero Vélez, Giuseppe T. Cirella, Rasa Daugėlienė, Agnieszka Domańska, Małgorzata Dziembała, Lenka Fojtíková, Katja Zajc Kejžar, Agnieszka Kłos, Ewa Kosycarz, Anatoliy Kruglashov, Andrzej Latoszek, Ewa Latoszek, Mirella Mărcuț, Willem Molle, Ewa Osuch-Rak, Marta Pachocka, Nina Ponikvar, Magdalena Proczek, Angela Maria Romito, Piotr Stolarczyk, Aleksandra Szczerba, and Anna Wójtowicz
Author |
: Krishnamurthy Sriramesh |
Publisher |
: Routledge |
Total Pages |
: 392 |
Release |
: 2019-10-21 |
ISBN-10 |
: 9781351700405 |
ISBN-13 |
: 1351700405 |
Rating |
: 4/5 (05 Downloads) |
Synopsis The Global Public Relations Handbook by : Krishnamurthy Sriramesh
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.