Being happy yourself has the potential to change other lives and foster a more caring society

Being happy yourself has the potential to change other lives and foster a more caring society

There is a growing interest in the knowledge economy, and the new types of job and ways of working associated with it. This book analyses how a particular group – creative knowledge workers – carry out their jobs and learn within it. Using empirical research from advertising and software development in Europe, Singapore and Japan, it develops a new conceptual framework to analyse the complexities of creative knowledge work. Focussing uniquely on the human element of working in the knowledge economy, it explores the real world of how people work in this emerging phenomenon and examines relationships between knowledge and creative dimensions to provide new frameworks for learning and working. It offers critical insights into how these workers apply their creative knowledge work capacities towards the production of innovative products and services, as well as using their creative abilities and knowledge to fashion both digital and tangible goods in the knowledge economy. Adding significantly to the on-going debate around knowledge work and creativity, this comprehensive examination will be of interest to researchers and educators in organisational learning, management and HRM and to anyone involved in devising ways to develop and support workers in lifelong and flexible creative work practices.

When this book was originally published it was the first work of its kind to examine the way in which language is used to express the ‘myth’ of advertising slogans and other popular cultural forms. By making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, the book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as ‘noodle westerns’ and high-school baseball uphold the well-known ideologies of ‘selflessness’, ‘diligence’, ‘compliance’ and ‘co-operation’ typically associated with the Japanese. Ultimately, the book poses the question: are those whom we call the Japanese ‘real’ people in their own right, or merely a nation acting out a part written for them by Western civilisation?

This book is designed to be used by anybody working with older adults in residential, nursing and day care facilities. It provides a wealth of reminiscence material which can be used in a number of ways to rekindle memories and provide stimulating activity such as quizzes and discussion. Each year covered in the book is divided into the sections 'Major events', 'On the home front', 'Music', 'Television', 'Screen and page', 'Sport' and 'Do you remember?'. Many sections can be easily turned into quizzes and it would be simple to form a quiz from each year's material. One cannot cover all that happened in these years nor highlight all the associations each event or fact triggers, so the material is intended to be expanded on by the memories it triggers in clients during discussion. So, for example, where a film title is mentioned ask if people can recall the stars of the film, its plot and how it ended. The 'Major events' section will trigger lots of opinions too as it covers the political events of the decades so try to get the groups to discuss the ethical and moral dilemmas these posed at the time. The book is intended for use with individuals and groups but you will discover that in a group one persons memories will trigger another's and so what seems like a small topic can last for the whole session as we all try to tell our personal tales. While the content has a UK bias, it also covers the major world events of the decades but I have included a blank page for each year for you to record your own personal landmarks and achievements and also those of your local town or community.specialising in older adults mental health to a deeper level.

Oliver Reed may not have been Britain's biggest film star - for a period in the early 70s he came within a hairsbreadth of replacing Sean Connery as James Bond - but he is an august member of that small band of people, like George Best and Eric Morecambe, who transcended their chosen medium, became too big for it even, and grew into cultural icons. For the first time Reed's close family has agreed to collaborate on a project about the man himself. The result is a fascinating new insight into a man seen by many as merely a brawling, boozing hellraiser. And yet he was so much more than this. For behind that image, which all too often he played up to in public, was a vastly complex individual, a man of deep passions and loyalty but also deep-rooted vulnerability and insecurities. Why was a proud, patriotic, intelligent, successful and erudite man so obsessed about proving himself to others, time and time again? Although the Reed myth is of Homeric proportions, he remains a national treasure and somewhat peculiar icon. Praise for other books by Robert Sellers: Hellraisers: The Life and Inebriated Times of Richard Burton, Richard Harris, Peter O'Toole, and Oliver Reed: 'So wonderfully captures the wanton belligerence of both binging and stardom you almost feel the guys themselves are telling the tales.' GQ. Vic Armstrong: The True Adventures of the World's Greatest Stuntman: 'This is the best and most original behind-the-scenes book I have read in years, gripping and revealing.' Roger Lewis, Daily Mail. Don't Let the Bastards Grind You Down: '...a rollicking good read... Sellers has done well to capture a vivid snapshot of this exciting time.' Lynn Barber, Sunday Times.

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.

Critical Reading and Writing is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres - such as popular fiction, advertisements and newspapers - this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing offers guidance on how to read texts critically and how to develop effective writing skills. Features include: * activities in analysis, writing and rewriting * an appendix of comments on activities * further reading sections at the end of each unit * a glossary of linguistics terms * suggestions for five extended writing projects. Written by an experienced teacher, Critical Reading and Writing has multidisciplinary appeal but will be particularly relevant for use on introductory English and Communications courses.

This volume contains a collection of essays on Shakespeare Jubilees around the world, from 1769 to 2014. The contributions range from the elaborate celebrations in Shakespeare's hometown to more modest festivities elsewhere; and from ambitious, theatrical, and politically loaded demonstrations to nationally colored, culturally distinct, and idiosyncratic commemorations. The variety of ways in which geographically distant countries have remembered Shakespeare has never before been the object of a comparative study. The book's essays will throw new light on Shakespeare as a shared international heritage. (Series: Studies on English Literature / Studien zur englischen Literatur - Vol. 27) [Subject: Literary Studies, Shakespearean Studies, Theater Studies]

Little Oxford Dictionary of Proverbs features over 2,000 proverbs and sayings from around the world, arranged across 250 subjects - from 'Books' and 'Borrowing' to 'Dreams' and 'Drink'. Each theme has a short introduction giving an overview of the proverbial treatment of the topic and each proverb is accompanied by information on its date, source, and meaning. Not only is this book a pleasure to browse but it is ideal for quick reference with its comprehensive index that makes it easy to find the exact phrase you're looking for. Beautifully produced and designed, it is the perfect gift for anyone who loves language. Drawing on Oxford's ongoing dictionary research and language monitoring, the second edition of this delightful book adds phrases that have come to prominence, or increased in popularity, since publication of the first edition, such as 'Never waste a good crisis' and 'Dress for the job you want, not for the job you have', which add a contemporary flavour to the selection of more traditional English proverbs, and the popular sayings used in the English-speaking world from Asia, Africa, Middle East, and many other cultures. Find phrases on all aspects of life in this fascinating little book.