In the wake of labor market deregulation during the 2000s, online content sharing and social networking platforms were promoted in Japan as new sites of work that were accessible to anyone. Enticed by the chance to build personally fulfilling careers, many young women entered Japan's digital economy by performing unpaid labor as photographers, net idols, bloggers, online traders, and cell phone novelists. While some women leveraged digital technology to create successful careers, most did not. In Invisibility by Design Gabriella Lukács traces how these women's unpaid labor became the engine of Japan's digital economy. Drawing on interviews with young women who strove to sculpt careers in the digital economy, Lukács shows how platform owners tapped unpaid labor to create innovative profit-generating practices without employing workers, thereby rendering women's labor invisible. By drawing out the ways in which labor precarity generates a demand for feminized affective labor, Lukács underscores the fallacy of the digital economy as a more democratic, egalitarian, and inclusive mode of production.

The landmark, prize-winning, international bestselling examination of how a gender gap in data perpetuates bias and disadvantages women. #1 International Bestseller * Winner of the Financial Times and McKinsey Business Book of the Year Award * Winner of the Royal Society Science Book Prize Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this insidious bias: in time, in money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates this shocking root cause of gender inequality in Invisible Women. Examining the home, the workplace, the public square, the doctor’s office, and more, Criado Perez unearths a dangerous pattern in data and its consequences on women’s lives. Product designers use a “one-size-fits-all” approach to everything from pianos to cell phones to voice recognition software, when in fact this approach is designed to fit men. Cities prioritize men’s needs when designing public transportation, roads, and even snow removal, neglecting to consider women’s safety or unique responsibilities and travel patterns. And in medical research, women have largely been excluded from studies and textbooks, leaving them chronically misunderstood, mistreated, and misdiagnosed. Built on hundreds of studies in the United States, in the United Kingdom, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, highly readable exposé that will change the way you look at the world.

A magical romance between a boy cursed with invisibility and the one girl who can see him, by New York Times bestselling authors Andrea Cremer (Nightshade) and David Levithan (Every Day) Stephen is used to invisibility. He was born that way. Invisible. Cursed. Elizabeth sometimes wishes for invisibility. When you’re invisible, no one can hurt you. So when her mother decides to move the family to New York City, Elizabeth is thrilled. It’s easy to blend in there. Then Stephen and Elizabeth meet. To Stephen’s amazement, she can see him. And to Elizabeth’s amazement, she wants him to be able to see her—all of her. But as the two become closer, an invisible world gets in their way—a world of grudges and misfortunes, spells and curses. And once they’re thrust into this world, Elizabeth and Stephen must decide how deep they’re going to go—because the answer could mean the difference between love and death. Praise for INVISIBILITY * " Levithan and Cremer again prove themselves masters of their craft. The inventive, enrapturing story that follows involves spellseekers and a curse-casting grandfather, but Stephen’s and Elizabeth’s journey is largely about redemption, self-acceptance, and love. Cremer and Levithan make Stephen’s invisibility something every reader can relate to, and therein lies the magic." --Publishers Weekly, starred review "A must-read for both the realist and the romantic!" --Teen Vogue "[An] enigmatic mash-up of fantasy and romance set in contemporary real-world Manhattan. The collaboration of Levithan and Cremer creates a seamless narrative." --Booklist “Once in a while, along comes a book like this one, written by two great authors, with a fun premise and nice execution, and I don't feel like I need to cover my enjoyment of it with a cough and a sheepish grin. So thanks for that, Andrea Cremer and David Levithan!” --ForeverYA "Cremer and Levithan craft a tale of love and magic in their first collaborative effort." --School Library Journal "A fast-paced supernatural thriller that will surely leave readers wanting more.[A] love child of Buffy the Vampire Slayer and Levithan’s Every Day." --Kirkus Reviews

A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it. Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service design now represents an integrative and advanced culture of design. All over the world new design studios are defining their practice as service design while long established design and innovation consultancies are increasingly embracing service design as a key capacity within their offering. Divided into two parts to allow for specific reader requirements, Service Design starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the service design learner, and highlights fundamental capacities the service design student must master. Combined with a number of interviews and case studies from leading service designers, this is a comprehensive, informative exploration of this exciting new area of design.

The first-ever illustrated history of the iconic designs, symbols, and graphic art representing more than 5 decades of LGBTQ pride and activism. Beginning with pre-liberation and the years before the Stonewall uprising, spanning across the 1970s and 1980s and through to the new millennium, Queer X Design celebrates the inventive and subversive designs that have powered the resilient and ever-evolving LGBTQ movement. The diversity and inclusivity of these pages is as inspiring as it is important, both in terms of the objects represented as well as in the array of creators; from buttons worn to protest Anita Bryant, to the original 'The Future is Female' and 'Lavender Menace' t-shirt; from the logos of Pleasure Chest and GLAAD, to the poster for Cheryl Dunye's queer classic The Watermelon Woman; from Gilbert Baker's iconic rainbow flag, to the quite laments of the AIDS quilt and the impassioned rage conveyed in ACT-UP and Gran Fury ephemera. More than just an accessible history book, Queer X Design tells the story of queerness as something intangible, uplifting, and indestructible. Found among these pages is sorrow, loss, and struggle; an affective selection that queer designers and artists harnessed to bring about political and societal change. But here is also: joy, hope, love, and the enduring fight for free expression and representation. Queer X Design is the potent, inspiring, and colorful visual history of activism and pride.

From the bestselling author of Developing Products in Half the Time, this book presents a comprehensive approach to managing design-in-process inventory.

In Scripted Affects, Branded Selves, Gabriella Lukács analyzes the development of a new primetime serial called “trendy drama” as the Japanese television industry’s ingenious response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production with reception research, Lukács suggests that the trendy drama marked a shift in the Japanese television industry from offering story-driven entertainment to producing lifestyle-oriented programming. She interprets the new televisual preoccupation with consumer trends not as a sign of the medium’s downfall, but as a savvy strategy to appeal to viewers who increasingly demand entertainment that feels more personal than mass-produced fare. After all, what the producers of trendy dramas realized in the late 1980s was that taste and lifestyle were sources of identification that could be manipulated to satisfy mass and niche demands more easily than could conventional marketing criteria such as generation or gender. Lukács argues that by capitalizing on the semantic fluidity of the notion of lifestyle, commercial television networks were capable of uniting viewers into new affective alliances that, in turn, helped them bury anxieties over changing class relations in the wake of the prolonged economic recession.

This text argues that companies must start with an understanding of people in relation to the development of products: user needs first, technology last - the opposite of how things are done now.

It is time to reevaluate the merits of the inconspicuous life, to search out some antidote to continuous exposure, and to reconsider the value of going unseen, undetected, or overlooked in this new world. Might invisibility be regarded not simply as refuge, but as a condition with its own meaning and power? The impulse to escape notice is not about complacent isolation or senseless conformity, but about maintaining identity, autonomy, and voice. In our networked and image-saturated lives, the notion of disappearing has never been more alluring. Today, we are relentlessly encouraged, even conditioned, to reveal, share, and promote ourselves. The pressure to be public comes not just from our peers, but from vast and pervasive technology companies that want to profit from patterns in our behavior. A lifelong student and observer of the natural world, Busch sets out to explore her own uneasiness with this arrangement, and what she senses is a widespread desire for a less scrutinized way of life—for invisibility. Writing in rich painterly detail about her own life, her family, and some of the world’s most exotic and remote places, she savors the pleasures of being unseen. Discovering and dramatizing a wonderful range of ways of disappearing, from virtual reality goggles that trick the wearer into believing her body has disappeared to the way Virginia Woolf’s Mrs. Dalloway finds a sense of affiliation with the world around her as she ages, Busch deliberates on subjects new and old with equal sensitivity and incisiveness. How to Disappear is a unique and exhilarating accomplishment, overturning the dangerous modern assumption that somehow fame and visibility equate to success and happiness. Busch presents a field guide to invisibility, reacquainting us with the merits of remaining inconspicuous, and finding genuine alternatives to a life of perpetual exposure. Accessing timeless truths in order to speak to our most urgent contemporary problems, she inspires us to develop a deeper appreciation for personal privacy in a vast and intrusive world.

A sogo shosha is like no other type of company. "The Invisible Link "provides a systematic and well-balanced description that covers virtually all aspects of sogo shosha operations, from finance to personnel.The sogo shosha is not defined by the products it handles or even by the services it performs, for it offers a broad and changing array of goods and functions. Its business goals are equally elusive, for maximization of profits from each transaction is clearly not the major goal, at either the operating or philosophical level. The sogo shosha could be broadly defined as a large, diversified, multinational enterprise engaged primarily in trading. Yet it is a uniquely Japanese business operation whose structural and strategic dynamics have no close counterparts in North America and Europe.There are only nine sogo shosha in Japan - six of them of major significance - and the largest employs fewer than 15,000. Among them, they handle about one-half of all of Japan's exports and imports. The sogo shosha typically deal in bulk in products that are highly standardized and technologically unsophisticated - raw materials, commodities, intermediary products. A large sogo shosha will finance, develop, manufacture and/or carry over 20,000 different items, "from noodles to missiles" as one slogan has it."The Invisible Link "gives detailed coverage to such topics as historical evolution of the sogo shosha, strategic responses and competitive dynamics, culture and organization, administrative structures and processes, human resource systems, career outcomes, interunit and interfirm coordination, sectional and network organization, and emerging challenges as the nature of the Japanese economy changes.M. Y Yoshino is Professor of Business Administration at the Harvard Business School. Two of his books, "Japan's Managerial System" and "The Japanese Marketing System," were published by The MIT Press. Thomas B. Lifson is an Associate in the Program on US-Japan Relations at Harvard University.