This text is a revision and update of the sixth edition of Introduction to Commercial and Entrepreneurial Recreation and Tourism, and it continues the themes of that edition. As in all the previous editions, the entrepreneurism theme is a very key orientation of this text. We view this industry as having three major components: the Travel Industry, the Hospitality Industry, and the Local Commercial Recreation Industry, and we will continue to use the term Commercial Recreation and Tourism to refer to the entire industry. The purpose of this edition remains the same as the first four editions; to provide an introduction to the scope, characteristics, management aspects, and trends of the commercial recreation and tourism industry. It is intended that the book offer a blend of conceptual and practical material to achieve a basic understanding of this huge and diverse industry. While some of the content is oriented toward large and established businesses, the text also has an entrepreneurial orientation that is particularly applicable to smaller businesses and organizations. Hopefully, many future commercial recreation and tourism entrepreneurs will gain some useful ideas in these pages. As with earlier editions, this text will avoid coverage of content that is usually included in other texts, such as recreation philosophy, leisure behavior theory, activity leadership, generic recreation programming, management theory, staff supervision, facility planning/design, legal liability, accounting principles, etc. However, we will cover several topics that have received little attention in other commercial recreation and tourism texts. These topics include entrepreneurial strategies, applied economic concepts, business start-ups, steps of the feasibility study, operations management, and several specific types of programs in commercial recreation and tourism. Finally, the content is presented in a way that parallels a logical course sequence. That is, from general to specific as explained below. The first three chapters provide an introduction to the overall commercial recreation and tourism industry including history, definitions, economic impacts, profile of the entrepreneur, entrepreneurial strategies, economic concepts, challenges and general strategies to overcome barriers. Chapters 4 through 8 present content about the initiation and management of the commercial recreation and tourism enterprise. The information is intended to have general application to the overall industry, even though there are specific differences between the diverse sub-industries. Content includes business start-up strategies, feasibility studies, financing sources, financial management, marketing, operations management, and some specific types of programming. Chapters 9 through 11 narrow the focus to the three major categories of the industry: travel, hospitality, and local commercial recreation. Each chapter examines the status, operations, trends, and opportunities in numerous specific types of industries. Another reason to hold this content until the end is to buy time to allow students to investigate these industries on their own as part of a major class project. An industry report is a good idea for a project or term paper, particularly if the student relates the text content to examples found in the students desired area of career employment. We decided to delete the 12th chapter that concluded previous texts. The reasons that we decided to do this are that we decided to include industry trends within each of the three prior chapters. We also decided that the section of the previous text that focused on academic preparation for students, was better left to the faculty members who teach the course. The authors updated much of the content, particularly the content that related to specific industry data. On the other hand, conceptual content that remains relevant, was changed little. Many new references were used for the new material. This text was developed for a variety of uses. The primary purpose is, of course, as a textbook for an introductory course in commercial recreation and tourism. The text could also function as an introduction to the overall industry for majors in travel/tourism or hotel management. Whatever the academic use, a course instructor should try to supplement the text concepts with local examples. Hopefully, the text may also be of value to investors and practitioners in specific industries who seek an overview of the entire commercial recreation and tourism industry. Although there are many separate sub-industries, it is very common for success in one industry to be related to events in another industry. For example, hotels, restaurants, and shops in a ski destination probably wont fill up if the ski mountain operation is not updated with modern high-speed lifts or snowmaking equipment to guarantee a good base for the Christmas season. Similarly, all these businesses may be very dependent on a single airline company to fly tourists in for their ski vacation. It should also be pointed out that the choice of gender nouns he or she throughout the text was made by random selections. As the commercial recreation and tourism industry matures, males and females seem to be less relegated to stereotypical roles either as staff, managers, or owners. With great enthusiasm, three new co-authors have joined our team to write this seventh edition. They are Dr. Scott Rood, Dr. Kate-Price Howard, and Dr. Andrew Holdnak. All three bring exceptional and practical knowledge about the commercial recreation and tourism industry. Finally, Dr. Lynn Jamieson has decided to retire from her many years as one of the two founding authors of this text. We will miss her great attitude, professionalism, and knowledge.

The purpose of this 6th edition remains the same as the first five editions -- to provide an introduction to the scope, characteristics, and management aspects of the commercial recreation and tourism industry. This book offers a blend of conceptual and practical material to achieve a basic understanding of this diverse industry. While some of the content is oriented toward large and established businesses, the text also has an entrepreneurial orientation that is particularly applicable to smaller businesses and organisations. Future commercial recreation and tourism entrepreneurs will gain a wealth of useful ideas and information from these pages.

"Recreation, Event, and Tourism Businesses: Start-Up and Sustainable Operations reveals the keys to business success in the commercial recreation, event, and tourism sector. Until now, students, professors, and professionals interested in this growing industry have been limited to general business or basic recreation texts. In this book the authors have combined their expertise as both business owners and professors to offer a comprehensive and industry-specific course textbook and step-by-step guide for business start-up." "Recreation, Event, and Tourism Businesses presents new professionals and potential business owners with clear, easy-to-read directions for developing and writing a business plan. The book's business profiles and case studies serve as examples to follow when working on the plan and help readers gain insight into how businesses are planned, started, and funded. It also lays out important strategies for starting a business and shares best practices based on successful recreation businesses."--BOOK JACKET.

Introduction to Recreation and Leisure, Third Edition, presents perspectives from 52 leading experts from around the world. It delves into foundational concepts, delivery systems, and programming services; offers an array of ancillaries; and helps students make informed career choices.

'Leisure and Recreation Management' is essential reading for anyone interested in exploring both the theory and the practicalities of managing leisure and recreational facilities.

With a new full-color design with perforated worksheets, the Tenth Edition of Kraus' Recreation and Leisure in Modern Society provides a detailed introduction to the history, developments, and current trends in leisure studies. It addresses contemporary issues facing the recreation and leisure profession and focuses on challenges and opportunities that impact the profession now as well as years from now. Extensive research into emerging trends helps support the text and provide insights into the future. Focusing on the ten different types of organizations --ranging from nonprofit community organizations and armed forces recreation to sports management and travel and tourism sponsors -- this classic text text is an invaluable resource for students considering a career in the recreation and leisure industry. New to the Tenth Edition: - Discusses how specific trends, such as dramatic shifts in population make-up, the impact of technology, and marketing affect leisure-service systems and the recreation and park professions. - Focus on the role of parks and recreation on the health and wellness of our communities as well as means to combat the obesity epidemic in North America. - Includes new case studies which allow students to apply knowledge of technology in leisure, identify the value and benefits of play, and recognize the changing family structures of our modern society.

Introduction to Recreation and Leisure, Second Edition, is a textbook designed for an initial undergraduate course in a recreation and leisure program. With its 21st-century views of recreation and leisure services, it incorporates indicators for future directions in the field and presents international perspectives as well as career opportunities in recreation and leisure. A new web resource is included.

The Monterey coast, home to an acclaimed aquarium and the setting for John Steinbeck's classic novel Cannery Row, was also the stage for a historical junction of industry and tourism. Shaping the Shoreline looks at the ways in which Monterey has formed, and been formed by, the tension between labor and leisure. Connie Y. Chiang examines Monterey's development from a seaside resort into a working-class fishing town and, finally, into a tourist attraction again. Through the subjects of work, recreation, and environment -- the intersections of which are applicable to communities across the United States and abroad -- she documents the struggles and contests over this magnificent coastal region. By tracing Monterey's shift from what was once the literal Cannery Row to an iconic hub that now houses an aquarium in which nature is replicated to attract tourists, the interactions of people with nature continues to change. Drawing on histories of immigration, unionization, and the impact of national and international events, Chiang explores the reciprocal relationship between social and environmental change. By integrating topics such as race, ethnicity, and class into environmental history, Chiang illustrates the idea that work and play are not mutually exclusive endeavors.