Exceptionally clear and well-written chapters provide engaging discussions of the methods of accessing, generating, and analyzing social science data, using methods ranging from reflexive historical analysis to critical ethnography. Reflecting on their own research experiences, the contributors offer an inside, applied perspective on how research topics, evidence, and methods intertwine to produce knowledge in the social sciences.

Exceptionally clear and well-written chapters provide engaging discussions of the methods of accessing, generating, and analyzing Social Science data, using methods ranging from reflexive historical analysis to critical ethnography. Reflecting on their own research experiences, the contributors offer an inside, applied perspective on how research topics, evidence, and methods intertwine to produce knowledge in the Social Sciences.

This book is a simple yet thorough introduction to Q methodology, a research technique designed to capture the subjective or first-person viewpoints of its participants. Watts and Stenner outline the key theoretical concepts developed by William Stephenson, the founder of Q methodology, including subjectivity, concourse theory and abduction. They then turn to the practicalities of delivering high quality Q methodological research. Using worked examples throughout, the reader is guided through: • important design issues • the conduct of fieldwork • all the analytic processes of Q methodology, including factor extraction, factor rotation and factor interpretation. Drawing on helpful conceptual introductions to potentially difficult statistical concepts and a step-by-step guide to running Q methodological analyses using dedicated software, this book enables interested readers to design, manage, analyse, interpret and publish their own Q methodological research.

"The authors take a ′user friendly′ systematic approach to qualitative research, something that has long been missing in the field. I consider this to be a groundbreaking work, one that will hit home with students and faculty alike." —Justin M. Laird, SUNY Brockport "This book does an excellent job of integrating design, methods, and analysis. . . . The real beauty of the book is that it overturns many of the age-old assumptions about how ′good′ research should be done. . . . The authors′ pleasant and refreshing style, coupled with subtle irreverence for outmoded or constraining paradigms of inquiry, makes for highly enjoyable reading." —Roger Rennekamp, University of Kentucky Interactive Qualitative Analysis: A Systems Method for Qualitative Research aims to help students unscramble the mysteries of qualitative data collection, coding, and analysis by showing how to use a systematic, qualitative technique: interactive qualitative analysis. The authors synthesize ideas from grounded theory, path and factor analysis, quality management theory, Foucauldian concepts of power and knowledge, and systems theory. A dialectical revision of Guba and Lincoln′s theory of rigor is offered which, combined with systems theory, offers new insights into the meaning of reliability and validity in qualitative research. Unlike many theoretical works, Interactive Qualitative Analysis develops the theory into a complete and transparent set of protocols for research design, observation, analysis, and interpretation. The construction, interpretation, and comparison of recursive systems of meaning, or mindmaps, is articulated in detail. The book is organized so that those not interested in theory can skip to the applied chapters. Case studies illustrate each stage of the research process with an emphasis on interpretation. The combination of theory and practice perfectly suits the book for advanced qualitative research courses across the social sciences, especially those that address epistemology. Professional researchers and evaluators will also find this an invaluable guide to qualitative analysis. Key Features * Advice boxes alert readers to potential pitfalls in qualitative research, and offer the appropriate steps to take in order to avoid such issues * Sidebars provide clear and concise snapshots of the theoretical basis for research decisions * Interactive CD contains sample data and exercises to provide students with effective practice as well as reinforce and clarify principles explained in the book * Provides a "road map" to using interactive qualitative inquiry in dissertation writing

This concise resource provides practical applications of why research methods are important for public administrators, who do not routinely perform data analysis, but often find themselves having to evaluate and make important decisions based on data analysis and evaluative reports they receive. It is also intended as a supplemental text for research methods courses at the graduate level and upper division undergraduate level. Why Research Methods Matter is essential reading for current and future managers in the public sector who seek to become savvy consumers of research.

Comprehensively revised and updated the Second Edition of the bestselling Visual Methodologies provides a critical introduction to the study and interpretation of visual culture. The Second Edition contains: - a completely new chapter on how to use the book - each chapter follows the same structure, making comparisons between methods easier - three extra chapters, each discussing a method not covered in the First Edition

The importance of scientific investigation and research is becoming more pronounced in today’s society, with many organizations relying on this research to make informed decisions. As such, research methodology courses have been integrated into undergraduate and master’s programs at most academic institutions where students are being challenged to conduct and write research. Social Research Methodology and New Techniques in Analysis, Interpretation, and Writing is a pivotal reference source that provides vital research on the main concepts of research writing, including the guidelines of research methodology and proposal designing. While highlighting topics such as mixed method research, research objectives, and project proposals, this publication provides examples of eight PhD proposals and the frameworks used in organizing qualitative, quantitative, and mixed method research. This book is ideally designed for graduate-level students, academicians, researchers, educators, scholars, education administrators, and policymakers seeking current research on the key steps and techniques used in organizing social research proposals.

This is a guide to interpretative techniques and methods for policy research. The author describes what interpretative approaches are and what they can mean to policy analysis, and then shifts the frame of reference from thinking about values as costs and benefits to thinking about them more as a set of meanings.

This book is about making machine learning models and their decisions interpretable. After exploring the concepts of interpretability, you will learn about simple, interpretable models such as decision trees, decision rules and linear regression. Later chapters focus on general model-agnostic methods for interpreting black box models like feature importance and accumulated local effects and explaining individual predictions with Shapley values and LIME. All interpretation methods are explained in depth and discussed critically. How do they work under the hood? What are their strengths and weaknesses? How can their outputs be interpreted? This book will enable you to select and correctly apply the interpretation method that is most suitable for your machine learning project.

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.