This book presents a framework for thinking about different forms of internet celebrity that have emerged in the last decade. Through cross-cultural case studies, the book offers a brief history of internet celebrity; analysis on recent developments in the industry; and commentary on emergent trends.

A “genuinely hilarious guide” that parodies get-rich-quick self-help tricks while celebrating the brightest stars on the internet (Washington Post). From creating funny viral videos to managing ‘diva’ behavior, this is the cat lover’s blueprint for achieving financial freedom with their one-of-a-kind feline friend. The Internet offers an unprecedented opportunity for cats to become superstar “personalities” with revenue-generating multimedia brands—but only if you know how to cash in. With How to Make Your Cat an Internet Celebrity, readers can unlock the secrets to: • grooming your kitty for success • creating a terrific viral video • managing your cat’s burgeoning stardom • and much more! Packed with practical tips and helpful diagrams, this indispensable resource shows how ordinary housecats can follow in the venerable pawprints of the Internet’s brightest stars.

In the twenty-first-century economy, there’s only one way to guarantee your child a bright and happy future: make that baby an Internet celebrity. But how? In How to Make Your Baby an Internet Celebrity, you’ll learn to assess your baby’s best attributes (is she smarter than a chimp?), assign a compelling screen persona (clumsiness = on-screen gold), and plan the ultimate viral Internet video. Make your baby an Internet celebrity . . . because the world needs cuteness now more than ever!

This book presents a framework for thinking about different forms of internet celebrity that have emerged in the last decade. Through cross-cultural case studies, the book offers a brief history of internet celebrity; analysis on recent developments in the industry; and commentary on emergent trends.

From Keanu Reeves and Idris Elba to Timothe Chalamet, A Field Guide to Internet Boyfriends is the ultimate celebration of the suave, sexy, sensitive, and silly celebrities who have captured our hearts and memes! Handsome and heartfelt, with winning smiles and pinnable Tweets -- this is what Internet Boyfriends are made of. But who are these meme-able men, and what makes them catch fire online? Discover the answers to these questions and more in A Field Guide to Internet Boyfriends, an interactive exploration of our collective crushes. Entertainment journalist Esther Zuckerman breaks down the world of Internet Boyfriends -- and even a few Internet Girlfriends -- from documentary-style "spotting guides" to discussions on the key categories of boyfriend, like Sensitive Souls, Beautiful Boys and Daddys. A playful, teen magazine-style quiz -- to help readers find their ideal crush -- and in-depth profiles of some of the most beloved Internet Boyfriends and Girlfriends, from Ryan Gosling (the original) to Harry Styles (the Gen Z icon) to Janelle Monae (the space queen), round out this fully-illustrated romp through the celebs behind the memes.

Whether you want to promote a product, raise awareness for a cause, or simply build up your own reputation, Internet Famous: A Practical Guide to Becoming an Online Celebrity shows you how to use social media to achieve your goals. The information contained inside can help everyone from social media novices who aren't sure where to start right up to power users who want to optimize their efforts

Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.

It is a truism to suggest that celebrity pervades all areas of life today. The growth and expansion of celebrity culture in recent years has been accompanied by an explosion of studies of the social function of celebrity and investigations into the fascination of specific celebrities. And yet fundamental questions about what the system of celebrity means for our society have yet to be resolved: Is celebrity a democratization of fame or a powerful hierarchy built on exclusion? Is celebrity created through public demand or is it manufactured? Is the growth of celebrity a harmful dumbing down of culture or an expansion of the public sphere? Why has celebrity come to have such prominence in today’s expanding media? Milly Williamson unpacks these questions for students and researchers alike, re-examining some of the accepted explanations for celebrity culture. The book questions assumptions about the inevitability of the growth of celebrity culture, instead explaining how environments were created in which celebrity output flourished. It provides a compelling new history of the development of celebrity (both long-term and recent) which highlights the relationship between the economic function of celebrity in various media and entertainment industries and its changing social meanings and patterns of consumption.

This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.