This book documents the work of designer Brooks Stevens. It includes 250 illustrations of designs by Stevens and his firm, many in color, detailed studies of individual designs, interpretative essays, and several key writings by Stevens himself.

Critical essays, with illustrations, of many of the artist's designs.

Every graphics professional worth his or her salt knows the importance of color management. No matter how much thought artist and client put into the color scheme for a given project, all of that work is for naught if you can't get your results to match your expectations. Enter Real World Color Management, Second Edition. In this thoroughly updated under-the-hood reference, authors Bruce Fraser, Chris Murphy, and Fred Bunting draw on their years of professional experience to show you everything you need to know about color management. Whether your final destination is print, Web, or film, Real World Color Management, Second Edition takes the mystery out of color management, covering everything from color theory and color models to understanding how devices interpret and display color. You'll find expert advice for building and fine-tuning color profiles for input and output devices (digital cameras and scanners, displays, printers, and more), selecting the right color management workflow, and managing color within and across major design applications. Get Real World Color Management, Second Edition--and get ready to dazzle!

This book contains selected papers on the language, applications, and environments of CafeOBJ, which is a state-of -the-art algebraic specification language. The authors are speakers at a workshop held in 1998 to commemorate a large industrial/academic project dedicated to CafeOBJ. The project involved more than 40 people from more than 10 organisations, of which 6 are industrial. The workshop attracted about 30 talks and more than 70 attendees.The papers in the book however, are either heavily revised versions presented at the workshop, to reflect recent advancements or research; or completely new ones, written especially for this book. In this regard, the book is not a usual postpublication after a workshop. Also, although it is a compendium of papers that are related to CafeOBJ, the book is not a manual, reference, or tutorial of CafeOBJ. Probably the best description is that it is a collection of papers that investigate how to use, or to make it easy to use, CafeOBJ. Reflecting the diverse nature of the project and its participants (most of the authors are participants to the project), the papers, put together, offer a comprehensive picture from this methodological perspective.Some papers deal with various advanced aspects of the language, such as rewriting logic and behavioural logic. For rewriting logic, a couple of significant applications were reported. In particular, UML, now considered de facto standard language for modelling systems, is the subject of one paper. For behavioural logic, new methodological guidelines are presented. Some papers shed new light on a more traditional paradigm in the language; order-sorted equational specifications. One paper, in particular, deal with a way to associate CafeOBJ with object-oriented programming. The other papers deal with environments for writing and vertifying specifications written in CafeOBJ. Underlying those papers are two major considerations: user interfaces for manipulating specifications, and systematic supports for proofs. All the environments explained in the papers assume and support distributed computing, and de facto standard network technologies, such as WWW and http, are incorporated.

A John Heskett Reader brings together a selection of the celebrated design historian John Heskett's key works, introduced and edited by Clive Dilnot of Parsons, the New School, USA. Heskett, who passed away in early 2014, was a pioneering British-born writer and lecturer. His research was foundational for the study of industrial design, and his research into the relationship between design, policy and economic value is still a regular reference-point for academics and students alike. This anthology represents well the great range of his work, covering such varied topics as the growth of Japanese industrialism, modernism in the Third Reich, and 1980's corporate design management. Including both hard-to-access and previously unpublished material like Crafts, Commerce and Industry and Economic Value of Design, the book demonstrates Heskett's passionate interest in exploring the relationship of design and making with economic value across the entirety of human history. Featured texts include, What is Design, Chinese Design: what can we learn from the past?, The 'American System' and Mass Production, The Industrial Applications of Tubular Steel, Creative Destruction: the nature and consequences of change through design, Reflections on Design and Hong Kong, besides many others.

As the Great Depression started in 1929, several dozen creative individuals from a variety of artistic fields, including theatre, advertising, graphics, fashion and furniture design, pioneered a new profession. Responding to unprecedented public and industry demand for new styles, these artists entered the industrial world during what was called the "Machine Age," to introduce "modern design" to the external appearance and form of mass-produced, functional, mechanical consumer products formerly not considered art. The popular designs by these "machine designers" increased sales and profits dramatically for manufacturers, which helped the economy to recover; established a new profession, industrial design; and within a decade, changed American products from mechanical monstrosities into sleek, modern forms expressive of the future. This book is about those industrial designers and how they founded, developed, educated and organized today's profession of more than 50,000 practitioners.

Explains how to take advantage of Google's user interface, discussing how to filter results, use Google's special services, integrate Google applications into a Web site or Weblog, write information retrieval programs, and play games.

Foreword by Seattle Seahawks quarterback Russell Wilson From a top mental conditioning coach—"the world’s best brain trainer” (Sports Illustrated)—who has transformed the lives and careers of elite athletes, business leaders, and military personnel, battle-tested strategies that will give you tools to manage and overcome negativity and achieve any goal. He knows how to win. More, he knows the many ways-subtle, brutal, often self-inflicted-we lose. As the most trusted mental coach in the world of sports, Trevor Moawad has worked with many of the most dominant athletes and the savviest coaches. From Nick Saban and Kirby Smart to Russell Wilson, they all look to Moawad for help finding or keeping or regaining their competitive edge. (As do countless business leaders and members of special forces.) Now, at last, Moawad shares his unique philosophy with the general public. He lays out lessons he's derived from his greatest career successes as well as personal setbacks, the game-changing wisdom he's earned as the go-to whisperer for elite performers on fields of play and among men and women headed to the battlefield. Moawad's motivational approach is elegant but refreshingly simple: He replaces hardwired negativity, the kind of defeatist mindset that's nearly everybody's default, with what he calls "neutral thinking." His own special innovation, it's a nonjudgmental, nonreactive way of coolly assessing problems and analyzing crises, a mode of attack that offers luminous clarity and supreme calm in the critical moments before taking decisive action. Not only can neutral thinking raise your performance level-it can transform your overall life. And it all starts, Moawad says, with letting go. Past failures, past losses-let them go. "The past isn't predictive. If you can absorb and embrace that belief, everything changes. You'll instantly feel more calm. And the athlete-or employee or parent or spouse-who's more calm is also more aware, and more times than not ... will win."

The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.

Sustainability has emerged as a central issue for contemporary societies and for the world community as a whole. Furthermore, many of the social and environmental concerns that are embodied in the term 'sustainability' are directly or indirectly related to design. Designers help to define our human made environment - how it is produced, how it is used, and how long it endures. Despite some forty years of development and increased awareness of the critical relationships that exist between design decisions and modes of production, energy use, environmental impacts, the nature of work and human exploitation, design for sustainability is still not widely understood or followed. The Handbook of Design for Sustainability presents a comprehensive, state-of-the-art overview of this crucial subject - its development, its methods, its practices and its potential futures. Bringing together leading international scholars and new researchers to provide a substantive insight into the latest thinking and research within the field, The Handbook covers a breadth of historical and theoretical understandings and includes a series of original essays that explore methods and approaches for designers and design educators. The Handbook presents the first systematic overview of the subject that, in addition to methods and examples, includes historical perspectives, philosophical approaches, business analyses, educational insights and emerging thinking. It is an invaluable resource for design researchers and students as well as design practitioners and private and public sector organizations wishing to develop more sustainable directions.