Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems

Technology Entrepreneurship and Business Incubation analyzes business incubators worldwide through a series of empirical and theoretical papers. The authors examine the extent to which business incubators are influential in situations such as nurturing young technology firms, increasing success of new firms, and in developing an ecosystem around these successes. Also examined is the relationship between business incubators and their resource providers, including venture capitalist firms and government agencies.Edited by Phillip Phan (Johns Hopkins Carey Business School), Sarfraz Mian (State University of New York at Oswego), and Wadid Lamine (Toulouse Business School), all leading figures in the field, this book provides both a theoretical framework to conceptualise ideas and a practical guide to influence best practices and innovation in business incubators.

A small business is hard to start and maintain in many small communities. Too often, it becomes a business broken community where local bias outweighs the community spirit that should be happening. In order to change this broken community business model, we need to form incubators and accelerators. Just as an egg is incubated from birth to ensure its full growth potential, so must new start-up businesses be incubated in order to create jobs and fix the business broken community.Start Up Incubators and Business Accelerators breaks down how this system is currently not working in our small communities and what it will take; from building, office equipment, people and support; to break free from what's not working into something that can. Take the initiative in your community today by reading this book.When an egg is hatched is requires a warm environment (the incubator), a nurturing body (the hen) and a support system (the rooster) in order to grow and thrive in the dangerous world of the barnyard. A small start-up business must also be provided these essential systems and support in order to survive in the cut throat business world. Too often small business start-ups are not given the local community support needed to continue and this results in a business broken community. Soon towns are full of abandoned buildings, no businesses and no economy. Start Up Incubators and Business Accelerators shows how this can all change. The author breaks down how the system is currently not functioning the way it should, and how, with a few simple steps, businesses and communities can repair their broken business models. If you're looking to start up a small business in your community or would like to help your town get back its community spirit and leadership – this book is for you.

This pioneering work explores both the theory and practice of business and technology incubation over the past six decades as an approach to new venture creation and development. With a global scope, the Handbook examines key concepts, models, and mechanisms, providing a research-based analytical foundation from which to understand the emerging role of modern incubation tools in building entrepreneurship ecosystems for promoting targeted economic development.

The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.

Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to build a stronger knowledge of its customer base, contributing to better consumer engagement strategies. On the other hand, these technologies have also integrated into the management and daily operations of companies, resulting in increased performance and organizational improvement. Remaining up to date with the implementation of these cutting-edge technologies is key to a company’s continued success. Digital Innovations for Customer Engagement, Management, and Organizational Improvement is an essential reference source that discusses and strategizes the latest technologies and innovations and their integration, implementation, and use in businesses, as well as lifelong learning strategies in a digital environment. Featuring research on topics such as consumer engagement, e-commerce, and learning management systems, this book is ideally designed for managers, business executives, marketers, consumer analysts, IT consultants, industry professionals, academicians, researchers, and students.

A global overview from an objective authority The first global incubators-environments that allow startup businesses to gather momentum and existing businesses to accelerate their growth-have let their fledglings fly solo. This fascinating new area of business is explored in Colin Barrow's Incubators, an in-depth analysis of the positive and negative aspects of the incubator phenomenon. Using his own hands-on experience at Cranfield Creates, an e-business incubator affiliated with Cranfield School of Management, the author provides a critical overview of the current global incubator space. Relying on real-life case studies, he provides insights on how entrepreneurs can get the best, and occasionally the worst, out of being in an incubator. He also provides authoritative guidance on what sort of options are available-like which type of incubator you should choose, or whether to incubate at all-along with coverage of less formal business incubators.