Marketing Activities

Marketing Activities
Author :
Publisher :
Total Pages : 472
Release :
ISBN-10 : UVA:X030346910
ISBN-13 :
Rating : 4/5 (10 Downloads)

Synopsis Marketing Activities by :

Benefits Management

Benefits Management
Author :
Publisher : John Wiley & Sons
Total Pages : 373
Release :
ISBN-10 : 9781119993261
ISBN-13 : 1119993261
Rating : 4/5 (61 Downloads)

Synopsis Benefits Management by : John Ward

The second edition of Benefits Management has been updated with current examples, further insights from experience and recent research. It shows how the enduring challenges achieving business value from information systems and technology projects can be addressed successfully. The approach, which is synthesized from best practices, sound theories and proven techniques from a range of management disciplines, is exemplified from the authors' extensive experience of working with a wide range of organizations. The book includes examples from a wide variety of projects including non-IT projects. The book is written in an accessible style, ideal for practicing managers, and includes check lists and templates for using the processes, tools and techniques and real-life case studies of their application and impacts. The book now also includes: International survey results that reinforce the importance of the topic, the key management issues and evidence of how the more successful organizations' practices are closely aligned with those described in the book. A Benefits Management Maturity diagnostic which enables organizations to understand the reasons for their current investment success levels and then how to increase them. Discussion of the role and contribution Project Management Offices (PMOs): how they can improve the delivery of value IT projects. Further practical advice and guidance on Program and Portfolio Management, including findings from the authors’ recent research in several large organizations.

Unnumbered Publication

Unnumbered Publication
Author :
Publisher :
Total Pages : 186
Release :
ISBN-10 : UCAL:$C198214
ISBN-13 :
Rating : 4/5 (14 Downloads)

Synopsis Unnumbered Publication by : University of Delaware. School of Agriculture. Division of Agricultural Extension

Business and Management for the IB Diploma

Business and Management for the IB Diploma
Author :
Publisher : Cambridge University Press
Total Pages : 457
Release :
ISBN-10 : 9780521147309
ISBN-13 : 0521147301
Rating : 4/5 (09 Downloads)

Synopsis Business and Management for the IB Diploma by : Peter Stimpson

Designed for class use and independent study, this coursebook is tailored to the thematic requirements and assessment objectives of the IB syllabus. It features the following topics: business organisation and environment; human resources; accounts and finance; marketing; operations management; and business strategy.

Marketing Research Report

Marketing Research Report
Author :
Publisher :
Total Pages : 52
Release :
ISBN-10 : MINN:30000010148660
ISBN-13 :
Rating : 4/5 (60 Downloads)

Synopsis Marketing Research Report by :