Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: What should be the overarching purpose of your business? Do you really know what your strategy is? Is there such a thing as a bad industry? Where do great ideas come from and how do I find them? What makes products meaningfully different? What makes and breaks great brands? How and when should I disrupt my own company? What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.

Learn to communicate with your dog—using their language “Good reading for dog lovers and an immensely useful manual for dog owners.”—The Washington Post An Applied Animal Behaviorist and dog trainer with more than twenty years’ experience, Dr. Patricia McConnell reveals a revolutionary new perspective on our relationship with dogs—sharing insights on how “man’s best friend” might interpret our behavior, as well as essential advice on how to interact with our four-legged friends in ways that bring out the best in them. After all, humans and dogs are two entirely different species, each shaped by its individual evolutionary heritage. Quite simply, humans are primates and dogs are canids (as are wolves, coyotes, and foxes). Since we each speak a different native tongue, a lot gets lost in the translation. This marvelous guide demonstrates how even the slightest changes in our voices and in the ways we stand can help dogs understand what we want. Inside you will discover: • How you can get your dog to come when called by acting less like a primate and more like a dog • Why the advice to “get dominance” over your dog can cause problems • Why “rough and tumble primate play” can lead to trouble—and how to play with your dog in ways that are fun and keep him out of mischief • How dogs and humans share personality types—and why most dogs want to live with benevolent leaders rather than “alpha wanna-bes!” Fascinating, insightful, and compelling, The Other End of the Leash is a book that strives to help you connect with your dog in a completely new way—so as to enrich that most rewarding of relationships.

A revolutionary way to raise and train your dog, with “a wealth of practical tips, tricks, and fun games that will enrich the lives of many dogs and their human companions” (Dr. Ian Dunbar, veterinarian and animal behaviorist). Zak George is a new type of dog trainer. A dynamic YouTube star and Animal Planet personality with a fresh approach, Zak helps you tailor dog training to your pet’s unique traits and energy level—leading to quicker results and a much happier pup. For the first time, Zak has distilled the information from his hundreds of videos and experience with thousands of dogs into this comprehensive dog and puppy training guide that includes: • Choosing the right pup for you • Housetraining and basic training • Handling biting, leash pulling, jumping up, barking, aggression, chewing, and other behavioral issues • Health care essentials like finding a vet and selecting the right food • Cool tricks, traveling tips, and activities to enjoy with your dog • Topics with corresponding videos on Zak’s YouTube channel so you can see his advice in action Packed with everything you need to know to raise and care for your dog, this book will help you communicate and bond with one another in a way that makes training easier, more rewarding, and—most of all—fun!

50% of our dogs will have cancer in their lifetimes. This book is a crash course for caretakers, by medical animal writer Laurie Kaplan. Composed during her Siberian Husky Bullet's triumphant battle against lymphoma, written to educate all caretakers and to help those who have dogs with cancer.

A unique, one-stop handbook for mixed breed dog owners Known for their individuality, mutts have become the most popular dogs in the United States! Now, The Complete Guide to Mutts addresses all the special needs of owning a mixed breed, providing comprehensive, reliable information in one authoritative resource on everything from health and training to behavior issues-something you won't find in other books. Written by Margaret Bonham, a dog writer who has tremendous firsthand experience with mixed breeds, the book covers such important topics as beyond-the-basics obedience training, holistic therapies, and common problems in older dogs, as well as mutt-specific information on routine health care. You'll also discover: * Why mutts are number one in the hearts of millions and why a mutt might-or might not-be right for you * How to find the perfect mutt through a shelter or rescue organization * The general types of mutts and how to tell what your mixed breed may be * The difference between training a puppy and an adult mutt * How to understand your mutt's behavior-and change it if necessary * The best supplies for your mutt, including feeding dos and don'ts * The latest on competing in obedience, agility, and other performance events

You dont have to be a veterinarian to prevent and treat many of the problems that might afflict your four-legged friend. Robert L. Ridgway, a doctor of veterinary medicine, helps you identify conditions and use home remedies and treatments to treat dogs and cats. Written in everyday language, this guide can help you spot and treat skin infections in minimally invasive ways; help your pet battle and beat heartworms and other parasites; encourage good nutrition and address eating problems; and help your pet overcome stomach problems, gas, and other ailments. While the guide focuses on tackling health problems, it can also help you improve your pets behavior, avoid common household substances that can harm your pet, and weigh complicated issues involved with end-of-life care and decision making. This handbook covers more than 150 different subjects and includes dosage instructions based on a pets weight so you can act with confidence. While veterinarians serve an important role, you can fix many problems on your own when you know The Truth about Dog and Cat Treatments and Anomalies.

Ever since the first youngster in history had a pet, cats vs. dogs has been a hotly debated issue at recesses and lunch tables worldwide. Which one's better? Smarter? This reader presents the facts in fun and informative fashion. Full color.

A knife-wielding criminal threatens a rural Scottish idyll in the latest mystery from a well-loved author . . . Life is good for Jane Highsmith and Roland Fox – Jane is planning on taking over the local veterinary practice, Roland's second novel has been accepted for publication, and they are soon to be married. However, their wedding day is interrupted by a knife-wielding intruder. After confronting Jane in her surgery, she manages to inject the culprit with a microchip used for identifying pets. When a nearby petrol station is robbed by the same perpetrator, DI Fellowes and DS Bright hope that the microchip will lead them to the suspect . . .