Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

Based on the ongoing work of the agenda-setting Future of Minority Studies national research project, Identity Politics Reconsidered reconceptualizes the scholarly and political significance of social identity. It focuses on the deployment of 'identity' within ethnic, women's, disability, and gay and lesbian studies in order to stimulate discussion about issues that are simultaneously theoretical and practical, ranging from ethics and epistemology to political theory and pedagogical practice. This collection of powerful essays by both well-known and emerging scholars offers original answers to questions concerning the analytical legitimacy of 'identity' and 'experience', and the relationships among cultural autonomy, moral universalism and progressive politics.

The Lower East Side has been home to some of the city's most iconic restaurants, shopping venues, and architecture. The neighborhood has also welcomed generations of immigrants, from newly arrived Italians and Jews to today's Latino and Asian newcomers. This history has become somewhat obscured, however, as the Lower East Side can appear more hip than historic, with wealth and gentrification changing the character of the neighborhood. Chronicling these developments, along with the hidden gems that still speak of a vibrant immigrant identity, Joyce Mendelsohn provides a complete guide to the Lower East Side of then and now. After an extensive history that stretches back to Manhattan's first settlers, Mendelsohn offers 5 self-guided walking tours, including a new passage through the Bowery, that take the reader to more than 150 sites and highlight the dynamics of a community of contrasts: aged tenements nestled among luxury apartment towers abut historic churches and synagogues. With updated and revised maps, historical data, and an entirely new community to explore, Mendelsohn writes a brand-new chapter in an old New York story.

Following the transformations and conflicts of the first half of the twentieth century, Austria’s emergence as an independent democracy heralded a new era of stability and prosperity for the nation. Among the new developments was mass tourism to the nation’s cities, spa towns, and wilderness areas, a phenomenon that would prove immensely influential on the development of a postwar identity. Revisiting Austria incorporates films, marketing materials, literature, and first-person accounts to explore the ways in which tourism has shaped both international and domestic perceptions of Austrian identity even as it has failed to confront the nation’s often violent and troubled history.

This “unauthorized biography” of cognitive neuroscience unveils hidden errors in current mind-body accounts and sheds new light on basic scientific issues.

The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.

Given the popular-level conversations on phenomena like the Gospel of Thomas and Bart Ehrman's Misquoting Jesus, as well as the current gap in evangelical scholarship on the origins of the New Testament, Michael Kruger's Canon Revisited meets a significant need for an up-to-date work on canon by addressing recent developments in the field. He presents an academically rigorous yet accessible study of the New Testament canon that looks deeper than the traditional surveys of councils and creeds, mining the text itself for direction in understanding what the original authors and audiences believed the canon to be. Canon Revisited provides an evangelical introduction to the New Testament canon that can be used in seminary and college classrooms, and read by pastors and educated lay leaders alike. In contrast to the prior volumes on canon, this volume distinguishes itself by placing a substantial focus on the theology of canon as the context within which the historical evidence is evaluated and assessed. Rather than simply discussing the history of canon—rehashing the Patristic data yet again—Kruger develops a strong theological framework for affirming and authenticating the canon as authoritative. In effect, this work successfully unites both the theology and the historical development of the canon, ultimately serving as a practical defense for the authority of the New Testament books.

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

The first book to take a "visitor's eye view" of the museum visit, updated to incorporate advances in research, theory, and practice in the museum field over the last twenty years.