Humanizing Businesses for a Better World of Work provides a strategic perspective on how organizations can transform their structures and practices to accommodate a more humanized, people-first workplace in the face of the fundamental transitions happening in the post-pandemic world.

This book highlights how successful companies are thriving by putting people first. It details five key principles essential for rehumanizing workplaces; a framework to help restore hope, well-being, and performance; and tangible actions anyone can take to show up as a leader and influence positive change.

"Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations"--Back cover.

In corporate dynamics, organizations grapple with a pressing dilemma—how to balance the pursuit of success with the well-being and sustained mental health of their workforce. Across industries, employees find themselves burdened with an ever-growing array of responsibilities, a phenomenon that takes a toll on their physical and emotional well-being, ultimately jeopardizing productivity. The pervasive threat of burnout looms large, necessitating a nuanced understanding of the intricate interplay between employee welfare and organizational prosperity. Recognizing the escalating prevalence of mental health issues, particularly in developing nations, scholars are intensifying their focus on the need for comprehensive studies to unearth strategies that can mitigate workplace stress and enhance the overall mental health of employees. This critical exploration forms the crux of our upcoming book, Nurturing Prosperity: Impact of Corporate Social Responsibility on Employee Wellbeing, where we unravel the profound influence of CSR on the multifaceted dimensions of employee wellness. This book presents a comprehensive synthesis of the latest empirical research findings and relevant theoretical frameworks. Tailored for academic scholars, it aims to deepen the understanding of the strategic role of trust in various domains within the information and knowledge society. Encompassing the global economy, networks and organizations, teams and workgroups, information systems, and individual actors in networked environments, the book elucidates how CSR practices can be leveraged to foster employee wellbeing in diverse settings.

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

This Open Access book provides a thorough analysis of the quality of work in the Netherlands, and suggests policy proposals to promote and facilitate good work for more people. New technology, flexibilization and the intensification of work will have significant consequences for all those who will still have jobs in the future, and – much less studied so far – for the quality of their work. Good work is essential for general well-being: for the individual’s quality of life, for the economy and for society. Good work for everyone should therefore be seen as an important aspiration for companies, institutions, social partners and governments. An essential read for an international audience of academics in the field of the sociology of work, labor economics and social policy, as well as for policymakers and researchers of trade unions, and representatives of other social movements.

In this smart, playful, and provocative book, one of today’s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business—by designing products, services, and experiences that connect us with something greater than ourselves. Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves. A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals—these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism. The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents “Rules of Enchantment” that will help both individuals and organizations construct more meaningful experiences for themselves and others. The Business Romantic offers a radically different view of the good life and outlines how to better meet one’s own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.

Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next.

The work world is changing faster than ever before. Adapting to this new reality without a significant interruption in results is increasingly a top priority for all businesses. The key to thriving through disruption is understanding and practicing human capital strategies that will drive enterprise performance and value-creation. In Humanizing Human Capital, renowned business thought leaders Solange Charas, PhD, and Stela Lupushor reframe traditional HR practices into a future-forward strategy to optimize human capital. Charas and Lupushor shift decision-making about people from a gut sense to an evidence-based approach—a critical and much-needed departure from the cross-your-fingers-and-hope-for-the-best approach of most traditional HR programs today. Humanizing Human Capital reveals a step-by-step method to apply analytics approaches to human capital while anticipating inevitable changes in the workforce landscape. This will enable human capital professionals to generate positive outcomes for all stakeholders and allow management to make decisions that work for the entire enterprise. With this book’s comparison of “traditional” with the “future-forward” approach to human capital management, case studies, real-world situations, and 20 business principles, you will learn to: Adopt a best-evidence versus best-practice approach to decision making Shift your thinking so that you view human capital as a crucial investment rather than as a sunk cost Identify what needs to change to respond to future pressures and apply critical thinking to create workable solutions Balance human capital analytics with the more human-centric elements of people management Equip yourself with approaches and tools to interpret the collective voice of the workforce Utilize methods to measure and optimize human capital efficiency, increasing your ROI Increase value for all key stakeholders, including investors, management, workers, customers, partners, and the community at large The road ahead may seem unpredictable and even treacherous, but Humanizing Human Capital provides leaders of any organization a new framework to create resilient, responsive, and innovative organizations with tangible and sustainable business results.

A clear roadmap for the new territory of education Education in the U.S. has been under fire for quite some time, and for good reason. The numbers alone tell a very disconcerting story: according to various polls, 70% of teachers are disengaged. Add to that the fact that the United States ranks last among industrialized nations for college graduation levels, and it's evident there's a huge problem that needs to be addressed. Yet the current education system and its school buildings—with teachers standing in front of classrooms and lecturing to students—have gone largely unchanged since the 19th century. Humanizing the Education Machine tackles this tough issue head-on. It describes how the education system has become ineffective by not adapting to fit students' needs, learning styles, perspectives, and lives at home. This book explains how schools can evolve to engage students and involve parents. It serves to spread hope for reform and equip parents, educators, administrators, and communities to: Analyze the pitfalls of the current U.S. education system Intelligently argue the need to reform the current landscape of education Work to make a difference in the public education system Be an informed advocate for your child or local school system If you're a concerned parent or professional looking for a trusted resource on the need for education reform, look no further than Humanizing the Education Machine. This illuminating resource provides the information you need to become a full partner in the new human-centered learning revolution.