The simple text message application that appears on virtually all mobile phones is the ultimate thin client, allowing your users access to the full computing power and informational depth of the Internet from a cheap cell phone on a mountaintop. Building an SMS service can be quite simple. This tutorial guides you through a variety of implementations, giving you the information you need to choose one that best fits your unique needs and circumstances. More than that, though, it seeks to help you understand the core principles necessary to make your service a success.

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Users want real-time answers to their reference questions wherever and whenever they are. Increasingly, that means SMS and IM services. Providing those is easier than you might think!

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

This book is all about Digital Marketing in this world of Technology. Today, we must know how Digital Marketing actually works, how to target perfect audience, how to priortize our methods in marketing and how to make a perfect income with this skill. So, here we have the book Digital Marketing: The Ultimate guide, Written by National Award winning author, Mr. Shashank Johri. He is in the field of Technology for more than 20 years and he worked with Cyber Police and Cyber cells, now he is intoducing the marketing strategy of future. In this book you will be learning about different types of techniques and their appropriate uses. Also, you will be learning about how to understand and behave with people. All these knowledge at very minimal cost.

Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.

The 3rd edition of this highly successful text builds on the achievement of the first two editions to provide comprehensive coverage of IMS. It continues to explore the concepts, architecture, protocols and functionalities of IMS while providing a wealth of new and updated information. It is written in a manner that allows readers to choose the level of knowledge and understanding they need to gain about the IMS. With 35% new material, The IMS,IP Multimedia Concepts and Services, 3rd Edition has been completely revised to include updated chapters as well as totally new chapters on IMS multimedia telephony and IMS voice call continuity. Additional new material includes IMS transit, IMS local numbering, emergency sessions, identification of communication services in IMS, new authentication model for fixed access, NAT traversal and globally routable user agents URI. Detailed descriptions of protocol behaviour are provided on a level that can be used for implementation and testing. Key features of the 3rd edition: Two new chapters on IMS multimedia telephony service and IMS Voice Call Continuity Updated information on Third Generation Partnership Project (3GPP) Release 7 level, including architecture, reference points and concepts Substantially extended coverage on IMS detailed procedures Completely rewritten and extended chapters on IMS services

Get mobile messaging going on virtually any platform, in any language Mobile Application Development Using SMS and the SIM Toolkit is just the guide you’ve been looking for if you’re building applications for GSM or 3G networks, wish you had sample code for reality-based applications, or want to add mobile extensions to your software products and corporate network. In this straight-talking tutorial, smart card expert Scott Guthery teams with information management specialist Mary Cronin to provide you with authoritative guidance on SIM application design, integration, and management for any platform. Seasoned developers will quickly learn how to: Create code that harnesses the power of the SIM Use the micro-browsers and micro-Web servers in 3G phones Construct leading-edge mobile commerce applications on today's network Send and receive SMS messages from your server or your laptop Enable interfaces and other needed components Create secure wireless applications for corporate networks and VPNs

Since the late 1990s, city councils have become increasingly aware of the potential for information technologies (ICTs) to improve the management of cities and as an instrument for economic and social policy. This has resulted in a wave of urban ICT strategies and policies, such as the adoption of ICTs within the city administration itself, projects that facilitate access to ICTs by weaker social groups and policies to improve the urban electronic infrastructure. By comparing eight cities - Barcelona, Cape Town, Eindhoven, Johnnesburg, Manchester, Tampere, the Hague and Venice - this book examines a range of innovative urban e-governance strategies and develops a framework of analysis that permits a common approach. Throughout the book, a distinction is made between access policies (aimed at improving access to ICTs for all citizens), content policies (directed to improve the use of ICTs in the city administration and semi-public domains) and infrastructure policies (to improve the provision of broadband infrastructure). For each of the cities, e-strategies and policies are critically reviewed and compared. The book reveals that urban e-strategies have evolved from an internal and technology-centred orientation to a more outward-looking approach.