Each double-page spread presents information about a country around the world and includes "Hello" in the language of that country.

Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers. Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called "Eye on Japan" for BusinessWeek Online.

No one does sweet like Hello Kitty! Filled with simple recipes, beautiful yet playful photography, and Hello Kitty’s signature charm, The Hello Kitty Baking Book is a cookbook that’s yummy through and through. From Hello Kitty Cake Pops to Chococat Cake and Pretty Bow Pumpkin Pie, there’s something for everyone to make and enjoy. Featuring over two dozen easy-to-follow recipes, The Hello Kitty Baking Book is the perfect cookbook for anyone who loves Hello Kitty, desserts, or both!

"Created for St. Martin's Press by Priddy Books."

Hello Kitty Crochet is all about cute: the whimsical world of Hello Kitty and her Sanrio friends meets the Japanese art of amigurumi, or crocheted dolls. With easy-to-make patterns for adorable characters and accessories, Hello Kitty Crochet allows you to make all your favorites, new and old, from Badtz-Maru and My Melody to Pekkle, Purin, and Little Twin Stars. Whether you’re a seasoned crocheter or have never picked up a hook, you’ll find helpful tips and how-tos for creating kawaii crafts. It’s the perfect way for crafters and cuteness lovers alike to celebrate the 40th anniversary of Japan’s most famous kitty.

With dozens of beautiful, detailed illustrations, this stunning coloring book captures the essence of Hello Kitty and her Sanrio friends—all waiting to have their world colored in by you! For artists and Sanrio fans of all ages. With dozens of beautiful, detailed illustrations, this stunning coloring book captures the essence of Hello Kitty and her Sanrio friends—all waiting to have their world colored in by you! For artists and Sanrio fans of all ages.

It's Hello Kitty's birthday, and she's inviting all her friends over for a party to celebrate. Readers can join Hello Kitty as she plans her party, opens presents, spends time with friends, blows out her candles, and makes a wish. Includes stickers. Full color. Consumable.

Hello Kitty travels around the world in reality and in her imagination--dancing in a Hawaiian sunset and reflecting in a Japanese garden.

Celebrate all that is Hello Kitty*R with this insiders glimpse into her amazing world. 600 gorgeous photographs illustrate the variety of fun, rare, and one-of-a-kind creations that her image has inspired. For the first time, photographs from the Kitty 30th Anniversary exhibit come to North America in this not-to-be missed book!This book is packed full of relevant information, fun filled facts, travel info and even Kitty quotes and trivia.

Since Hello Kitty first appeared on a coin purse in 1974, Sanrio has grown the brand into a worldwide phenomenon! The famous white cat character has made a name for herself by appearing on everything from pencils to airplanes. This title explores Hello KittyÕs rise to fame and what we can expect from the brand in the future.