For competitive Examinations. Updated With Additional Topics The book would sharpen and enhance your competitive edge, making you 'Winners' in your chosen field. The book aims to augment your ability to effectively communicate your ideas, that include the right body language, problem solving, analytical and interpersonal skills, which are essential in today's highly competitive environment.

Group Discussion and Personal Interview is an important process in selecting people for different positions in any organization. In the present competitive environment, having domain knowledge in a particular subject is not enough, for getting a good job. Ability to effectively communicate, ideas, right body language, problem-solving, analytical and interpersonal skills is essential and prerequisite to achieving the goal .This book aims to equip all with various important skills. · What is Group Discussion? · Recruitment · Interview · Preparing for the Interview · Setting the Right Tone · Interview Strategies · The Basic Interview Questions · 50 Zingers! · Clinching the Deal · The Art of Negotiation · Interpersonal Skills

`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

The book is the culmination of years of experience of a dedicated team of experts at the Triumphant Institute of Management Education (T.I.M.E.) Pvt. Ltd, an institute that has helped students in achieving their goal of making it into the IIMs and other premier B-schools in the country over the last 13 years. No other work on GDs and interviews is as comprehensive and path-breaking as the one in your hands. Features includes * What do moderators look for in the GDs? * How does one prepare for GDs? * How does one score more points in a GD? * How does one steer clear of the distractions during the course of a GD? * How does one `grab the initiative of others` while guarding one`s own? * What do interviewers look for? * How does one double one`s chances of selection? * How does one make a `stress interview` stress free?

The author, who held senior positions in MNCs, has put the essence of his decades of corporate experience into a comprehensive and complete volume on 'Group Discussion'. Beginning with common myths and pitfalls, the Do's and Don'ts of the test, he goes on to discuss at length the pre-requisites for a good preparation.

'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.

This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.

This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal