How does China speak for nature? How are the pollution and climate change crises being addressed? What are the possibilities and limitations of mobilizing publics to care about the environment through new media, tourism, and government policy? Green Communication and China is the first volume to identify the importance of studying environmental communication in, about, and with China, a rising global environmental leader whose ecological and political controversies often make international headlines. Organized into three sections on communicating crisis, communicating care, and environmental futurity, these essays span multimodal communication practices and methods in green public culture and address topics ranging from The North Face advertisements to NGO advocacy to global governmental policy. The volume showcases the work of leading scholars, all of them deeply intimate with China, in disciplines ranging from cultural studies and rhetoric to public opinion polling, discourse analysis, ethnic studies, and sociology. These complex projects engage transnational and national politics, ecological and economic challenges, media saturation, and government control. Holding these tensions together without glossing over differences, Green Communication and China will inform new agendas for environmental communication in China, the United States, and beyond.

"The essays in Green Communication and China explore the importance of studying environmental communication in, about, and with China"--

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

What does it mean for the future of the planet when one of the world’s most durable authoritarian governance systems pursues “ecological civilization”? Despite its staggering pollution and colossal appetite for resources, China exemplifies a model of state-led environmentalism which concentrates decisive political, economic, and epistemic power under centralized leadership. On the face of it, China seems to embody hope for a radical new approach to environmental governance. In this thought-provoking book, Yifei Li and Judith Shapiro probe the concrete mechanisms of China’s coercive environmentalism to show how ‘going green’ helps the state to further other agendas such as citizen surveillance and geopolitical influence. Through top-down initiatives, regulations, and campaigns to mitigate pollution and environmental degradation, the Chinese authorities also promote control over the behavior of individuals and enterprises, pacification of borderlands, and expansion of Chinese power and influence along the Belt and Road and even into the global commons. Given the limited time that remains to mitigate climate change and protect millions of species from extinction, we need to consider whether a green authoritarianism can show us the way. This book explores both its promises and risks.

This book provides a two-level analytical framework and empirical study to analyze the reason and process of China’s transition that is from a follower to driver in the field of global climate governance, and is especially valuable the dialogues and cooperation between the government, media and civil society. Nowadays, China shows strong leadership to push the process of global climate governance. It’s the first and fastest time in the past 40-year history of China’s Opening-up that China wins the international respect and trust in one of the issues of global governance. What experiences can be summarized? What dynamic situations and new possibilities emerged after Trump, the U.S. president announced to withdraw from the Paris Agreement? How to move forward based on the existing success? This timely book offers new lens for international readers to understand China’s effort domestically and internationally in the field of climate change and illustrate the outlook of the climate governance in the frame of win-win co-governance model.

Nowadays energy crisis and global warming problems are hanging over everyone's head, urging much research work on energy saving. In the ICT industry, which is becoming a major consumer of global energy triggered by the telecommunication network operators experiencing energy cost as a significant factor in profit calculations, researchers have start

Be prepared to answer the most relevant interview questions and land the job Programmers are in demand, but to land the job, you must demonstrate knowledge of those things expected by today's employers. Thisguide sets you up for success. Not only does it provide 160 of the most commonly asked interview questions and model answers, but it also offers insight into the context and motivation of hiring managers in today's marketplace. Written by a veteran hiring manager, this book is a comprehensive guide for experienced and first-time programmers alike. Provides insight into what drives the recruitment process and how hiring managers think Covers both practical knowledge and recommendations for handling the interview process Features 160 actual interview questions, including some related to code samples that are available for download on a companion website Includes information on landing an interview, preparing a cheat-sheet for a phone interview, how to demonstrate your programming wisdom, and more Ace the Programming Interview, like the earlier Wiley bestseller Programming Interviews Exposed, helps you approach the job interview with the confidence that comes from being prepared.

Challenges traditional views of the Qin dynasty as an oppressive regime by revealing cooperative aspects of its governance. This revealing book challenges longstanding notions of the Qin dynasty, China’s first imperial dynasty (221–206 BCE). The received history of the Qin dynasty and its founder is one of cruel tyranny with rule through fear and coercion. Using a wealth of new information afforded by the expansion of Chinese archaeology in recent decades as well as traditional historical sources, Charles Sanft concentrates on cooperative aspects of early imperial government, especially on the communication necessary for government. Sanft suggests that the Qin authorities sought cooperation from the populace with a publicity campaign in a wide variety of media—from bronze and stone inscriptions to roads to the bureaucracy. The book integrates theory from anthropology and economics with early Chinese philosophy and argues that modern social science and ancient thought agree that cooperation is necessary for all human societies.

This book traces Chinese technical communication from its beginnings, investigating how it began and the major factors that shaped its practice. It also looks at the major philosophical and historical traditions in Chinese technical communication, and how historical and philosophical threads play out in contemporary Chinese technical communication practice. In considering such issues, the book gives attention to some of the major classical Chinese texts, but treats them as artefacts of technical communication. It explores the roots of Chinese technical communication, reviews traditional philosophy that has shaped such practice, discusses the key links in the history of Chinese technical communication, and recounts historical roots and contemporary practice side by side. It provides the reader with compelling perspectives on the historical roots of Chinese technical communication.

The energy crisis, growth in data traffic and increasing network complexity are driving the development of energy-efficient architectures, technologies and networks. This edited book presents research from theory to practice, plus methods and technologies for designing next generation green wireless communication networks.