Case histories of famous company brands and the marketing principles followed to win and hold consumer trust.

Classic Beers of the Good Old Days There was a time when one income could support a family, when American-made automobiles were the best on the market, when you could eat a steak without thinking of cholesterol, and when Milwaukee was the beer capital of the world. Back then, you drank beer—not lager, stout, or IPA—just plain old great American beer. The ultimate guide to the classic brews and legendary brands of the past two centuries,Great American Beeris packed with full-color photos of beer memorabilia from the heyday of this country’s beer revolution and brief histories of fifty brands that left their mark on generations of beer drinkers. Infused with fact, lore, and an ample dose of tongue-in-cheek humor,Great American Beerlures you into the America where these legendary beers were born and rose to prominence as regional favorites. If you’re a beer drinker who knows that Schlitz offers “just the kiss of the hops” or who can recite the Budweiser Manifesto by heart, this book’s for you. Test your knowledge of great American beers. 1. Which great American beer is considered “The Champagne of Beers”? 2. Which classic American brew is the “One beer to have when you’re having more than one”? 3. What was the favorite beer of Dennis Hopper’s homicidal Frank Booth character in the cult classicBlue Velvet? The answers to these and other pressing questions about our country’s most timeless brands can only be found in . . .Great American Beer

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

-This series is essential reading for anyone interested in brand management, product management, advertising, marketing or public relations -Contains a range of case studies, and expert insights from the American Brands Council America's Greatest Brands covers the history, innovations, recent developments, brand values, green initiatives, and achievements of the world's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communications professionals in America. A special section of the book pays tribute to America's Great Classic Brands: brands that are over 100 years old and still going strong. Contents: Foreword, American Brands Council, Brand Case Studies, Brand Guardians, Index.

PULITZER PRIZE FINALIST • Benjamin Franklin, perhaps the pivotal figure in colonial and revolutionary America, comes vividly to life in this “thorough biography of ... America’s first Renaissance man” (The Washington Post) by the two-time Pulitzer Prize finalist, bestselling historian, and author of Our First Civil War. "The authoritative Franklin biography for our time.” —Joseph J. Ellis, author of the Pulitzer Prize-winning Founding Brothers Wit, diplomat, scientist, philosopher, businessman, inventor, and bon vivant, Benjamin Franklin's "life is one every American should know well, and it has not been told better than by Mr. Brands" (The Dallas Morning News). From penniless runaway to highly successful printer, from ardently loyal subject of Britain to architect of an alliance with France that ensured America’s independence, Franklin went from obscurity to become one of the world’s most admired figures, whose circle included the likes of Voltaire, Hume, Burke, and Kant. Drawing on previously unpublished letters and a host of other sources, acclaimed historian H. W. Brands has written a thoroughly engaging biography of the eighteenth-century genius. A much needed reminder of Franklin’s greatness and humanity, The First American is a work of meticulous scholarship that provides a magnificent tour of a legendary historical figure, a vital era in American life, and the countless arenas in which the protean Franklin left his legacy. Look for H.W. Brands's other biographies: ANDREW JACKSON, THE MAN WHO SAVED THE UNION (Ulysses S. Grant), TRAITOR TO HIS CLASS (Franklin Roosevelt) and REAGAN.

Grand strategy is one of the most widely used and abused concepts in the foreign policy lexicon. In this important book, Hal Brands explains why grand strategy is a concept that is so alluring—and so elusive—to those who make American statecraft. He explores what grand strategy is, why it is so essential, and why it is so hard to get right amid the turbulence of global affairs and the chaos of domestic politics. At a time when "grand strategy" is very much in vogue, Brands critically appraises just how feasible that endeavor really is. Brands takes a historical approach to this subject, examining how four presidential administrations, from that of Harry S. Truman to that of George W. Bush, sought to "do" grand strategy at key inflection points in the history of modern U.S. foreign policy. As examples ranging from the early Cold War to the Reagan years to the War on Terror demonstrate, grand strategy can be an immensely rewarding undertaking—but also one that is full of potential pitfalls on the long road between conception and implementation. Brands concludes by offering valuable suggestions for how American leaders might approach the challenges of grand strategy in the years to come.

America's Greatest Brands covers the history, innovations, brand values, recent developments, green initiatives and achievements of the country's most admired companies. The book also features the expert insights and opinions of the American Brands Council - some of the most respected marketing and communicaions professionals in America.

Finally, a book that thoroughly traces the rich history of the American drum industry. Historic information, personal anecdotes, and hundreds of black and white and color photos from the golden era of American drum manufacturing. Includes company profiles of Camco, Fibes, Gretsch, Leedy, LandS, Ludwig, Rogers, Slingerland, WFL, George Way, Walberg and Auge, and several others. Includes details on the distinguishing features of over 100 valuable drums that can help experienced and beginning collectors quickly pinpoint exact age, model, and brand. Plus, the color photo section includes 27 of the most collectible drums in the world today!

The story of our nation from the A-bomb to the iPhone-from bestselling historian H.W. Brands With keen insight and an impeccable sense of the spirit of the times, H. W. Brands, one of today's preeminent historians, captures the American experience through the last six decades. As he chronicles politics, pop culture, and everything in between, Brands traces the changes we have gone through as a nation, recounting the great themes and events that have driven America- from the Yalta conference to the fall of the Berlin Wall, Apollo 11 to 9/11, My Lai to "shock and awe." In his adroit hands, movements and trends unfold through a character- driven narrative that shines a brilliant light on America's watershed moments and reveals a still unfolding legacy of dreams.