For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.

Stories and advice for creating a business out of the food you love. Do you have a passion for delicious food and want to create your own business out of it, but have no idea where to start? Cooking Up a Business is essential reading for aspiring entrepreneurs and gives you a real-world, up-close-and-personal preview of the exciting journey. Through profiles and interviews with nationally known food entrepreneurs from Popchips, Vosges Haut-Chocolat, Hint Water, Mary’s Gone Crackers, Love Grown Foods, Kopali Organics, Tasty, Evol, Justin’s Nut Butters, Cameron Hughes Wine, and more, you will gain applicable, practical guidance that teaches you how to succeed today: • How to create a national brand—with no connections or experience • The secret to getting meetings with grocery store buyers • The number one thing you need to know about food safety regulations • Why a grassroots budget might actually help you succeed • Specific advice for gluten-free, organic, wine, and beverage companies • What every entrepreneur wishes someone had told them at the beginning • Why doing what you love is always a good idea

Analyzes what is wrong with the modern diet, shares healthful recipes, provides advice on selecting and preparing food, and recommends an exercise program.

Previously published as a Gotham Books hardcover edition.

Business wisdom from more than seventy-five food industry experts, specialty food buyers, and entrepreneurs to help you start and run a small culinary concern. For those ready to follow their foodie dreams (or at least start thinking about it) Good Food, Great Business is the place to get organized and decide whether creating a specialty food business is really possible. Whether the goal is selling a single product online or developing a line of gourmet foods to be sold in grocery chains, this working handbook helps readers become food entrepreneurs—from concept to production to sales to marketing. Using real life examples from more than seventy-five individuals and businesses that have already joined the ranks of successful enterprises, the book walks readers through the good, the bad, and the ugly of starting a food business. In these pages, you’ll learn . . . Personal habits and business fundamentals that will help you in every walk of life How to choose the business idea or ideas that best fit you and your personality How to determine the viability of those ideas Concrete steps you need to take to make your business a reality

Bring Your Fresh Ideas to Market and Profit Fueled by growing consumer demand for new tastes, cleaner ingredients, health benefits, and more convenient ways to shop and eat, the business of specialty food is taking off at full speed. This step-by-step guide arms entrepreneurial foodies like yourself with an industry overview of market trends, useful research for your marketing plan, and insight from practicing specialty food business owners. Determine your key growth drivers, opportunities, and how you can differentiate from other food businesses. Discover how to: Find the right avenue for your specialty food business: home-based, retail shop, production, wholesale, or distribution Create a solid business plan, get funded, and get the essential equipment Get the right licenses, codes, permits, insurance for your operations Gain a competitive edge using market and product research Find a profitable location, partnerships, and in-store shelf space Promote your business, products, and services online and offline Attract new and loyal customers using social media platforms to build your community of foodie fans. Manage daily operations, costs, and employees Plus, get valuable resource lists, sample business plans, checklists, and worksheets

The definitive guide to buying, storing, and enjoying whole foods, in full color for the first time and revised and updated throughout. An inspiring and indispensable one-stop resource, The Essential Good Food Guide is your key to understanding how to buy, store, and enjoy whole foods. Margaret M. Wittenberg shares her insider’s knowledge of products available at national retailers and natural foods markets, providing at-a-glance buying guides. Her ingredient profiles include detailed preparation advice, such as dried bean cooking times, cooking ratios of whole grains to water, culinary oil smoke points, and much more. She also clarifies confusing food labels, misleading marketing claims, and common misperceptions about everyday items, allowing you to maximize the benefits of whole foods cooking. With full-color photography, this new edition of The Essential Good Food Guide is fully revised with the most up-to-date advice on organics, heirloom grains and legumes, gluten-free cooking options, and the new varieties of fruits and vegetables popping up at farmers’ markets across the country to help you make the most of your time in the grocery aisle and the kitchen.

A smart, inspiring cookbook showing how to plan, shop, and cook for dinners (and lunches and desserts) all through the week. The secret? Cooking ahead. Amanda Hesser and Merrill Stubbs, founders of the online kitchen and home destination Food52, pull off home-cooked dinners with their families with stunning regularity. But they don't cook every night. Starting with flexible base dishes made on the weekend, Amanda and Merrill mix, match, and riff to create new dinners, lunches, and even desserts throughout the week. Blistered tomatoes are first served as a side, then become sauce for spaghetti with corn. Tuna, poached in olive oil on a Sunday, gets paired with braised peppers and romesco for a fiery dinner, with spicy mayo for a hearty sandwich, and with zucchini and couscous for a pack-and-go salad. Amanda and Merrill’s seasonal plans give you everything you need to set yourself up well for the week, with grocery lists and cooking timelines. They also share clever tips and tricks for more confident cooking, showing how elements can work across menus and seasons to fit your mood or market, and how to be scrappy with whatever’s left in the fridge. These building blocks form A New Way to Dinner, the key to smarter, happier cooking that leaves you with endless possibilities for the week ahead.

Do it right, and you could see your food truck trending on Instagram. Read on to make sure it happens... A modest investment in a food truck can result in an income stream of $250k to $500k a year. Couple that with the incredible freedom and flexibility offered by not only starting a business, but starting a mobile business, and it's easy to see why so many people are drawn to the idea of starting up a food truck. In fact, the food truck is the perfect model for a startup: The start-up costs are low The overhead charges are low You're your own boss from the word go You need very few staff to run a successful operation The market for exciting and unique food-on-the-go is huge, but so is your competition. And that's why you need a solid plan before you start hunting for trucks and planning menus. If you have the glimmer of an idea for a food truck, the chances are, you can make it a success. You may have heard that around 50% of startups fail in the first year. That figure is considerably lower in the food truck industry, but nonetheless, knowing how to avoid failure is key to setting up a thriving business. In Food Truck Business: Guide for Beginners, you'll find a comprehensive guide to setting up a successful food truck. You'll discover: The most common mistakes that lead to food truck failure, and exactly how to avoid them A step-by-step guide to writing a business plan tailored specifically to your food truck business The most successful ways to secure funding, without making a dent in your own wallet How to find your niche, and why doing so is essential to your success The secret to finding the right customers for a success story as big as Kogi's BBQ Truck The 6 hottest mobile food options you can choose from -- how to know which is right for you and how to find the perfect vehicle Weird psychological tricks you can use to make your menu sell out Why 'marketing' is more than a buzzword -- and how to do it successfully, no matter what your background Up-to-date information on licensing, permits, and regulations Everything you need to know to ensure your business passes its inspections every time How to keep your food truck thriving way past the startup stage Ways to expand your business once you're a roaring success And much more. If you've noticed the vast potential of the food truck industry, you've already got your eyes on the prize. What you need to know now is how to make sure you get your business off the ground successfully and stand out from the competition. The good news is that when you follow a clear plan, you'll start with everything in place to ensure your food truck is a success -- something that will already put you leaps ahead of other startups in the industry. If you can envision your food trending on Instagram and hearing excited whispers when someone spots your food truck at a festival, it's time to get started. Make that dream a reality. If you're ready to launch the food truck everyone will remember, then scroll up and click "Add to Cart" right now.

Students will learn how to select, store, prepare, and serve foods while preserving their nutrients, flavors, textures, and colors.