The Golden Gate International Exposition (GGIE) was a massive undertaking. The city of San Francisco had long looked for a site for a new airport to service the Pacific market, and the fair provided the impetus to build Treasure Island, a man-made island that would eventually service the massive seaplanes in use at the time. The GGIE also helped cement the Bay Area as a tourism and business center, competing directly with the 1939-1940 New York World's Fair. While New York centered more on the industrial side, the GGIE showcased the many natural wonders of the West, with expansive gardens and complementing architecture. The GGIE was a success on all counts, enticing millions of visitors to travel to the region. When the fair was over, Treasure Island became an important naval base during World War II.

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Published on the occasion of the expo's 75th anniversary, Into the Void Pacific is the first architectural history of the 1939 San Francisco WorldÕs Fair. While fairs of the 1930's turned to the future as a foil to the Great Depression, the Golden Gate International Exposition conjured up geographical conceits to explore the nature of the city's place in what organizers called "Pacific Civilization." Andrew Shanken adopts D.H. LawrenceÕs suggestive description of California as a way of thinking about the architecture of the Golden Gate International Exposition, using the phrase Òvoid PacificÓ to suggest the isolation and novelty of California and its habit of looking West rather than back over its shoulder to the institutions of the East Coast and Europe. The fair proposed this vision of the Pacific as an antidote to the troubled Atlantic world, then descending into chaos for the second time in a generation. Architects took up the theme and projected the regionalist sensibilities of Northern California onto Asian and Latin American architecture. Their eclectic, referential buildings drew widely on the cultural traditions of ancient Cambodia, China, and Mexico, as well as the International Style, Art Deco, and the Bay Region Tradition. The book explores how buildings supported the cultural and political work of the fair and fashioned a second, parallel world in a moment of economic depression and international turmoil. Yet it is also a tale of architectural compromise, contingency, and symbolism gone awry. With chapters organized around the creation of Treasure Island and the key areas and pavilions of the fair, this study takes a cut through the work of William Wurster, Bernard Maybeck, Timothy Pflueger, and Arthur Brown, Jr., among others. Shanken also looks closely at buildings as buildings, analyzing them in light of local circumstances, regionalist sensibilities, and national and international movements at that crucial moment when modernism and the Beaux-Arts intersected dynamically.

Guidebook to the exposition set in Golden Gate Park in 1894. With advertising.

The Expo Book: A Guide to the Planning, Organization, Design & Operation of World Expositions