The book provides an introduction to an interdisciplinary field of inquiry that can be called "global linguistics" (GL). GL emerges to tackle the ever-growing phenomenon of intercultural communication (IC) in today's world of international contacts. The specific aim of GL is to look at the form and contents of dialogues among speakers of different cultural backgrounds who will use a "default language" or koiné (usually English) to interact, in order to detect communication breakdowns at various levels of "depth", as well as the opportunities for developing sound intercultural communication practice. The book includes an accessible presentation of fundamental questions concerning languages and language use. Among the questions addressed are the universal design features of languages, the connection between language and conceptual systems, how people use language to coordinate their actions and interact in a variety of social contexts, and the place of language in a semiotic view of culture. The volume also addresses how language, context and culture shape the way in which we argue a point and try to persuade other people, and why intercultural argumentation is both necessary and risky. Global Linguistics: An Introduction describes fundamental notions in linguistics and cognate fields and is thus well-suited for use as a textbook in courses dealing with IC in general. At the same time, the book is of general interest to scholars in linguistics and communication studies, as it places particular emphasis on theoretical models such as argumentation theory and conceptual metaphor theory, which are generally not presented in textbooks on language and IC.

In early 2012, the global scientific community erupted with news that the elusive Higgs boson had likely been found, providing potent validation for the Standard Model of how the universe works. Scientists from more than one hundred countries contributed to this discovery—proving, beyond any doubt, that a new era in science had arrived, an era of multinationalism and cooperative reach. Globalization, the Internet, and digital technology all play a role in making this new era possible, but something more fundamental is also at work. In all scientific endeavors lies the ancient drive for sharing ideas and knowledge, and now this can be accomplished in a single tongue— English. But is this a good thing? In Does Science Need a Global Language?, Scott L. Montgomery seeks to answer this question by investigating the phenomenon of global English in science, how and why it came about, the forms in which it appears, what advantages and disadvantages it brings, and what its future might be. He also examines the consequences of a global tongue, considering especially emerging and developing nations, where research is still at a relatively early stage and English is not yet firmly established. Throughout the book, he includes important insights from a broad range of perspectives in linguistics, history, education, geopolitics, and more. Each chapter includes striking and revealing anecdotes from the front-line experiences of today’s scientists, some of whom have struggled with the reality of global scientific English. He explores topics such as student mobility, publication trends, world Englishes, language endangerment, and second language learning, among many others. What he uncovers will challenge readers to rethink their assumptions about the direction of contemporary science, as well as its future.

The book provides an introduction to an interdisciplinary field of inquiry that can be called "global linguistics" (GL). GL emerges to tackle the ever-growing phenomenon of intercultural communication (IC) in today's world of international contacts. The specific aim of GL is to look at the form and contents of dialogues among speakers of different cultural backgrounds who will use a "default language" or koiné (usually English) to interact, in order to detect communication breakdowns at various levels of "depth", as well as the opportunities for developing sound intercultural communication practice. The book includes an accessible presentation of fundamental questions concerning languages and language use. Among the questions addressed are the universal design features of languages, the connection between language and conceptual systems, how people use language to coordinate their actions and interact in a variety of social contexts, and the place of language in a semiotic view of culture. The volume also addresses how language, context and culture shape the way in which we argue a point and try to persuade other people, and why intercultural argumentation is both necessary and risky. Global Linguistics: An Introduction describes fundamental notions in linguistics and cognate fields and is thus well-suited for use as a textbook in courses dealing with IC in general. At the same time, the book is of general interest to scholars in linguistics and communication studies, as it places particular emphasis on theoretical models such as argumentation theory and conceptual metaphor theory, which are generally not presented in textbooks on language and IC.

"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.

In South Korea, English is a language of utmost importance, sought with an unprecedented zeal as an indispensable commodity in education, business, popular culture, and national policy. This book investigates how the status of English as a hegemonic language in South Korea is constructed through the mediation of language ideologies in local discourse. Adopting the framework of language ideology and its current developments, it is argued that English in Korean society is a subject of deep-rooted ambiguities, with multiple and sometimes conflicting ideologies coexisting within a tension-ridden discursive space. The complex ways in which these ideologies are reproduced, contested, and negotiated through specific metalinguistic practices across diverse sites ultimately contribute to a local realization of the global hegemony of English as an international language. Through its insightful analysis of metalinguistic discourse in language policy debates, cross-linguistic humor, television shows, and face-to-face interaction, The Local Construction of a Global Language makes an original contribution to the study of language and globalization, proposing an innovative analytic approach that bridges the gap between the investigation of large-scale global forces and the study of micro-level discourse practices.

The field of applied linguistics covers a diverse range of research and practice, and has developed somewhat differently in various parts of the world due to variations in local socio-cultural conditions, needs and issues. However, this local diversity does not reflect a field that is incoherent, but rather one which has a broad, shared international agenda which is invigorated by the diversity brought to the field by local perspectives. The papers in this volume represent some of the major global directions that research in applied linguistics is taking and shed light on how language is used to affect practice. The aim of this volume is to explore some of the key methods and issues which are guiding applied linguistics into the future through an examination of these issues in local contexts, thereby providing a basis for understanding the global directions the field is taking. These directions follow two historically defined paths: those related to educational studies and language teaching, and those related to social issues involving language. In the volume, half the papers focus on the former, examining issues of language teaching, language teacher education and second language acquisition, while the other half examine social issues related to language use, bilingualism and multilingualism, and language policy and planning. The collection of papers presented in this book illustrates how these traditional themes are influenced by the rising forces of globalisation and the use of technology, thus exemplifying both the new and old ways in which the study of language is realised.

This cutting-edge book, located at the intersection of sociolinguistics and Hip Hop Studies, brings together for the first time an international group of researchers who study Hip Hop textually, ethnographically, socially, aesthetically, and linguistically. It is the harvest of dialogue between these two separate yet interconnected areas of study. A missing gap in the Hip Hop literature is the centrality and an in-depth analysis of the very medium that is used to express and perform Hip Hop -- language. Global Linguistic Flows fills this gap.

This bold and accessible study of human languages and communication explores issues which are at the forefront of today's globalized society. The human species is divided into more than five thousand language groups that do not understand each other. And yet these groups constitute one coherent world language system, connected by multilingual speakers in a surprisingly powerful way. The chances of a language thriving depend on its position in the system. There are thousands of small, peripheral languages, each connected to one of a hundred central languages. The entire system is held together by one global language: English. A language is a ‘hypercollective' good: the more speakers it has, the higher its communication value for each one of them. Thus, when people think that a language is gaining new speakers, that in itself is a reason for them to want to learn it too. That is why, in an age of globalization, only a few languages remain for transnational communication and these often prevail even in national societies. This important book discusses a number of specific constellations in detail: India, Indonesia, Sub-Saharan Africa, South Africa and the European Union. De Swaan concludes by providing a sober but illuminating view of language policy in multilingual societies. This book will be essential reading for those studying sociology, communication studies and linguistics.

Innovations and Challenges in Applied Linguistics from the Global South provides an original appraisal of the latest innovations and challenges in applied linguistics from the perspective of the Global South. Global South perspectives are encapsulated in struggles for basic, economic, political and social transformation in an inequitable world, and are not confined to the geographical South. Taking a critical perspective on Southern theories, demonstrating why it is important to view the world from Southern perspectives and why such positions must be open to critical investigation, this book: charts the impacts of these theories on approaches to multilingualism, language learning, language in education, literacy and diversity, language rights and language policy; provides broad historical and geographical understandings of the movement towards a Southern perspective and draws on Indigenous and Southern ways of thinking that challenge mainstream viewpoints; seeks to develop alternative understandings of applied linguistics, expand the intellectual repertoires of the discipline, and challenge the complicities between applied linguistics, colonialism, and capitalism. Written by two renowned scholars in the field, Innovations and Challenges in Applied Linguistics from the Global South is key reading for advanced students and researchers of applied linguistics, multilingualism, language and education, language policy and planning, and language and identity.