Your customers are called on by hundreds of companies trying to sell them... Here is the key question you should always be prepared to answer... Give me one good reason why I should talk to you? Do you have one? If not, let's get to work on yours.

"Trim Healthy Mama is more than a nutrition book, although you'll be armed with knowledge that will revolutionize your life. It is more than a recipe book, although you will find hundreds of quick and tasty recipes to satisfy your family and trim your waistline at the same time. Serene and Pearl coach you all the way through to freedom from food restriction and excess pounds. They go far beyond food and talk exercise, how to balance your hormones, and how to keep the fire alive in your marriage relationship." --from book description, Amazon.com.

Bob Oros along with 67 colleagues making 348 contributions reveal how to turn your sales activities from dread and apprehension to a positive and exciting experience. Powerful lessons with input from dozens of successful sales professionals that will skyrocket your confidence and put your sales in overdrive.

Cover letters are alive and sell! When they’re written right, that is. To stand out in today’s sea of qualified job seekers, learn to craft riveting new breeds of cover letters, create vibrant images online, and discover sensational self-marketing documents you never imagined. This completely revised and updated 3rd Edition of Cover Letters For Dummies brings you all this — plus over 200 great new samples by 62 successful professional cover letter/resume writers. You’ve probably suspected that passive and sleepy cover letters merely hugging resumes won’t get you where you want to go. Especially in a shaky job market. The verdict’s in. Since the last edition of Cover Letters For Dummies, blazing fast change in tools, technology, and how hiring managers come calling and how we invite them to look us over, means big dramatic changes in our job messages. In this exceptional handbook of contemporary job messages, you’ll discover fresh ways of thinking about cover letters that captain an entire team of new-style job messages.

Packed with insider tips, practical strategies, and case studies, the editors of the successful Photopreneur blog (blogs.photopreneur.com) reveal 99 creative ways to make money from your photography. Each chapter reveals what to shoot, how to break in, and where to go to generate sales. Discover how to sell stock, approach galleries, host your own exhibition, earn with Flickr, shoot for social networking sites, create and market photo products, form joint ventures, upsell your event photography and much, much more. From beginners to enthusiasts and from hobbyists to professionals, 99 Ways To Make Money From Your Photos can help anyone earn income from their talent.

Discover the Fast, Easy, Foolproof System You Can Use to Write Great Sales Copy … Even If You Flunked High School English! Copywriting is one of the foundational skills that any successful salesperson must employ to remain competitive in the market. It entails some basic elements that should come as no surprise: a mastery of the basic rules of grammar, vocabulary and a strong aptitude for making persuasive arguments. There are more refined skills that differentiate capable copyrighters from the truly great ones. These include a knowledge of the psychology of the demographic toward which the copy is directed, a solid knowledge of what the product offers that demographic and the ability to put that knowledge into words. These skills take time, and practice, to develop to an effective level. Truly accomplished copywriters can greatly increase the success of their marketing efforts. They copy they generate is always effective, doesn't require a commission when it makes a sale and is one of the most cost-effective ways to increase market penetration for any product or service. The skills required, moreover, require no money to develop and it takes nothing more than a word processor to create even the most complex and persuasive sales copy. Contrast that with the software expenses required to build web pages and engage in other forms of marketing and it's readily apparent why this skill should be part of the basic toolbox used by anyone involved in sales or marketing. All that's needed to get started is literally a pen and a paper. In fact, this may be the best way to practice this necessary marketing skill. While a typewriter or word processor may seem like a more convenient idea, the more intimate relationship provided by pen and paper is oftentimes more copacetic toward developing this skill than those methods. Below are the information that you are about to learn:

Make your book fly off the shelves! Every author knows what a back cover blurb is, but crafting an effectively good one is no easy task. Many writers outright dislike writing them or dread the process because so much is at stake if the blurb fails to engage. A sizzling back cover blurb needs to convince readers they absolutely have to read the story inside the pages…or they'll set the book down without ever opening it. Additionally, a powerful series blurb can sell not just one book but all of them in that set! High-concept blurbs are necessary in every author's marketing to provide intriguing "sound bites" that sell books and series'. Writing Blurbs That Sizzle--And Sell! is the definitive guide on how to craft back cover, series, and high-concept blurbs.

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

In this straightforward look at how contracts are used in everyday business life, you'll find this book an invaluable and very readable companion to your commercial negotiations.