From renowned social research experts Mark McCrindle and Ashley Fell come the insights and answers we need to help our switched-on, 21st-century kids thrive. Generation Alpha are the most globally connected generation of children ever. Covering those born between 2010 and 2024, these kids are living through an era of rapid change and a barrage of information - good, bad and fake. For parents, teachers and leaders of Generation Alpha looking for guidance on how to raise their children, worried if their kids are spending too much time on screens, concerned how global trends are impacting them and wondering how to prepare them for a world where they will live longer and work later, this is the book you need. McCrindle and Fell have interviewed thousands of children, parents, teachers, business leaders, marketers and health professionals to deliver parents and educators everything they need to know about Generation Alpha, the term Mark coined, including: * Understanding and empowering this generation * The significance of technology * How to get education right for them * The future of work * Their consumer habits and their role as influencers * Where and how this generation will live as adults * The importance of mental and physical wellbeing * What their future looks like Through meticulous research and interviews, Generation Alpha shows us what we all need to know to help this group of children shape their future ... and ours.

Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitization on the brain and the development of children About the experience of future consumers Insight into the success factors of new marketing and communication techniques Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitization on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.

"Based on more than a decade of research, The ABC of XYZ is designed for educators, business managers and parents who want a short and lively introduction to Australia's living generations. The book explores what a generation is, how its definition has changed over the years, and the trends that are emerging for the future. It examines generational conflicts in the school, home and workplace, and the ways in which they can be understood and resolved, and what might be beyond Z. Written by one of Australia's foremost social researchers, this revised edition of The ABC of XYZ reveals the truth behind the labels and is essential reading for anyone interested in how our current generations live, learn and work."--Cover.

With emphasis on the personal, business, and technology aspects that make using the Internet so unique, this handy reference presents more than 2,500 computer-related terms and industry-specific jargon for anyone who needs to learn the new language of the Net. Newbies as well as techies will find commonly used shorthand, modern office phrases, and a large collection of emoticons and ASII art. An index sorts the terms into 10 popular categories with a complete list of international country codes and file extensions.

This book explores how educational institutions have failed to recognize and effectively address the symptoms of trauma in students of all ages. Given the prevalence of traumatic events in our world, including the COVID-19 pandemic, Gross argues that it is time for educational institutions and those who work within them to change their approaches and responses to traumatic symptoms that manifest in students in schools and colleges. These changes can alter how and what we teach, how we train teachers, how we structure our calendars and create our schedules, how we address student behavior and disciplinary issues, and how we design our physical space. Drawing on real-life examples and scenarios that will be familiar to educators, this resource provides concrete suggestions to assist institutions in becoming trauma-responsive environments, including replicable macro- and microchanges. Book Features: Focuses on trauma within the early childhood-adult educational pipeline. Explains how trauma is often cumulative, with recent traumatic events often triggering a revival of traumatic symptomology from decades ago. Provides clarifications of currently used terms and scoring systems and offers new and alternative approaches to identifying and ameliorating trauma. Includes visual images to augment the descriptions in the text.

As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

"The Beta Male Revolution is for men in the 21st Century what Feminism was for women in the 1960s and 1970s" says Author and Professional Dating Coach Alan Roger Currie in his latest book. Most men don't want to remain 'just friends' with women. Men want either sex only from women, or a combination of sexual companionship and non-sexual companionship. Unlike men, women have as many as FOUR types of men they want to spend time with: - Men who women only want to spend time with for sexual enjoyment and satisfaction: These are 'Total Alpha males' - Men who women only want to spend time with for a combination of sexual companionship and non-sexual companionship. These are 'Alpha males with a few Beta traits and tendencies' - Men who women want to spend time with primarily for the benefit of entertaining conversation, enjoyable social companionship, and financial assistance and support. These are 'Beta males with a few Alpha traits and tendencies' - Men who women only want to spend time with for strictly platonic friendship, flattery, and to have men provide them with an 'empathetic listening ear' when they are feeling bored, frustrated, or depressed. These are 'Total Beta males' Many women socially interact exclusively with Alpha male types between the ages of 18 and 29, and then begin looking for a nice, sweet, polite, monogamy-oriented Beta male type for marriage once they reach the age of 30. Well, the Beta male types are tired of this routine, and they are now avoiding proposing to marriage to women who they perceive as "Alpha male leftovers." Beta males are now well aware that the vast majority of women want to spend time with Alpha males for sexual enjoyment and satisfaction. They are also well aware that most women want to spend time with Beta males for platonic friendship, financial favors, and entertaining conversation. The Beta Male Revolution is a brutally honest assessment of where we as a society have been, where we are now, and where we are headed regarding the state of dating, long-term romantic relationships, marriage, and monogamy vs. promiscuity vs. polyamory. Women can also learn from this book because Currie explains just why men pursue some women for short-term non-monogamous 'casual' sex only, while they pursue other totally different women for long-term romantic relationships and marriage. Purchase this book right now and be educated and enlightened. You are guaranteed to have a better understanding of the manner in which the mind of the opposite sex works, and why men and women gravitate toward the type of romantic companions and sexual companions that they do after reading this book. This book will be talked about for years to come.

What's the Biggest Threat to American Society? It's an Infection like none other: Soyboys. A Generation of Limp Wristed Beta Males has corrupted our American Society, lowered the Birthrate for Western Civilizations and is causing mass migration. No Woman Wants a Boy, much Less a SoyBoy. In this Book, you'll understand why Soy is lowering male testosterone, why it's causing a mass influx of manchildren and tips on how to prevent SoyBoys from corrupting the next generation. Be an Alpha Male and Buy this Book!

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

Relationship therapist Sonya Rhodes's liberating, straight-talking guide convincingly argues that successful modern women—the audience who embraced Lean In—can find the right guy without having to change or settle, and tells them how to do it. In the twenty-first century, women are outpacing men in education and career advancement. Yet amazingly, successful women constantly hear that their professional achievements doom their chances of marriage and family. Don't believe the alarmist hype, advises top relationship therapist Dr. Sonya Rhodes. Today's Alpha women—ambitious, self-assured, and hardworking— aren't going to end up lonely spinsters. They don't have to settle for Mr. Good Enough. Echoing Sheryl Sandberg's powerful message, The Alpha Woman Meets Her Match shares the secret necessary to triumph in love and work: find the right partner. It can be done—and Dr. Rhodes has the tools to help. Going beyond value judgments associated with the terms Alpha and Beta, she advises women to look past the overly competitive, domineering Alpha male for a man who's in touch with his inner Beta qualities—someone who is communicative, responsible, thoughtful, and collaborative. Demonstrating that most people are a combination of both sets of qualities, she includes a revealing test to help readers define where they (and their partners) are on the Alpha-Beta spectrum.