The biggest secret of the startup industry is that bad marketing is the #1 cause of startup failure. This secret exists for two reasons; one, marketers are adept at shifting blame to the product, the market, the user, the management, etc., and two, many of the great startup marketing minds are holding their cards close. In Full-Scale, startup growth consultant and entrepreneur Anthony W. Richardson reveals the exact framework that he has built over the course of his career that enables him grow any startup client, of any industry without as much as a marketing plan or a yearly budget. Some say as many as 90% of startups fail, yet 83% of Anthony W. Richardson's clients are either still in business or have already been acquired. Richardson begins with a bold scientific premise: What if we could say with literal certainty that we are spending our money, time and resources on the marketing tasks that will have the greatest impact? What if we build a formula that measures these things directly against the causes of startup failure? What if the growth marketer is not only responsible for scaling a startup but also any items that would prevent growth? Growing a startup isn't difficult when you start with a great framework. The methodology found in Full-Scale goes even further, beyond growth marketing, and demonstrates how the principles found within this book will also indicate when and how to make other big decisions like: feature development, hiring and firing, pivoting, fund raising getting acquired and more. Suddenly, growth drives the entire operation and the startup is moving at Full-Scale, from the top down, without tips or tricks. Full-Scale presents a new, proven way to grow startups as well as a comparative look at the pitfalls of existing marketing methodologies and why a consultant needed something stronger than simply startup marketing, growth hacking, full-stack or even traditional methods. What if you could actually make that claim using scientific principles and back it up with data? What if you could say words like "best", "fastest", and "most efficient" and mean them literally? The Full-Scale method does just that. After adopting the principles outlined in this book you will be able to say it and mean it. Praise for Full-Scale: "Absolutely worth the investment. Full-Scale has my highest recommendation" - David B. "A must read for any business owner or marketing professional." - Amir S. "[Anthony] is a genius. his methodology combats the resource drain that occurs in startups-as entrepreneurs struggle to make the best decisions with limited resources." - Nathan C. "This is now my go-to recommendation when anyone asks me about startup marketing. Anthony proves that he's got enough skin in the game to know what it's really about. Can't recommend this enough." - Ryan G.

GSP 227 contains 51 papers on the use of full-scale testing to enhance the design of foundations presented in honor of Bengt H. Fellenius.

Today, even the largest development organizations are turning to agile methodologies, seeking major productivity and quality improvements. However, large-scale agile development is difficult, and publicly available case studies have been scarce. Now, three agile pioneers at Hewlett-Packard present a candid, start-to-finish insider’s look at how they’ve succeeded with agile in one of the company’s most mission-critical software environments: firmware for HP LaserJet printers. This book tells the story of an extraordinary experiment and journey. Could agile principles be applied to re-architect an enormous legacy code base? Could agile enable both timely delivery and ongoing innovation? Could it really be applied to 400+ developers distributed across four states, three continents, and four business units? Could it go beyond delivering incremental gains, to meet the stretch goal of 10x developer productivity improvements? It could, and it did—but getting there was not easy. Writing for both managers and technologists, the authors candidly discuss both their successes and failures, presenting actionable lessons for other development organizations, as well as approaches that have proven themselves repeatedly in HP’s challenging environment. They not only illuminate the potential benefits of agile in large-scale development, they also systematically show how these benefits can actually be achieved. Coverage includes: • Tightly linking agile methods and enterprise architecture with business objectives • Focusing agile practices on your worst development pain points to get the most bang for your buck • Abandoning classic agile methods that don’t work at the largest scale • Employing agile methods to establish a new architecture • Using metrics as a “conversation starter” around agile process improvements • Leveraging continuous integration and quality systems to reduce costs, accelerate schedules, and automate the delivery pipeline • Taming the planning beast with “light-touch” agile planning and lightweight long-range forecasting • Implementing effective project management and ensuring accountability in large agile projects • Managing tradeoffs associated with key decisions about organizational structure • Overcoming U.S./India cultural differences that can complicate offshore development • Selecting tools to support quantum leaps in productivity in your organization • Using change management disciplines to support greater enterprise agility

State-of-the-Art Approaches to Advance the Large-Scale Green Computing Movement Edited by one of the founders and lead investigator of the Green500 list, The Green Computing Book: Tackling Energy Efficiency at Large Scale explores seminal research in large-scale green computing. It begins with low-level, hardware-based approaches and then traverses up the software stack with increasingly higher-level, software-based approaches. In the first chapter, the IBM Blue Gene team illustrates how to improve the energy efficiency of a supercomputer by an order of magnitude without any system performance loss in parallelizable applications. The next few chapters explain how to enhance the energy efficiency of a large-scale computing system via compiler-directed energy optimizations, an adaptive run-time system, and a general prediction performance framework. The book then explores the interactions between energy management and reliability and describes storage system organization that maximizes energy efficiency and reliability. It also addresses the need for coordinated power control across different layers and covers demand response policies in computing centers. The final chapter assesses the impact of servers on data center costs.

The Go-To Resource for Large-Scale Organizations to Be Agile Rather than asking, “How can we do agile at scale in our big complex organization?” a different and deeper question is, “How can we have the same simple structure that Scrum offers for the organization, and be agile at scale rather than do agile?” This profound insight is at the heart of LeSS (Large-Scale Scrum). In Large-Scale Scrum: More with LeSS, Craig Larman and Bas Vodde have distilled over a decade of experience in large-scale LeSS adoptions towards a simpler organization that delivers more flexibility with less complexity, more value with less waste, and more purpose with less prescription. Targeted to anyone involved in large-scale development, Large-Scale Scrum: More with LeSS, offers straight-to-the-point guides for how to be agile at scale, with LeSS. It will clearly guide you to Adopt LeSS Structure a large development organization for customer value Clarify the role of management and Scrum Master Define what your product is, and why Be a great Product Owner Work with multiple whole-product focused feature teams in one Sprint that produces a shippable product Coordinate and integrate between teams Work with multi-site teams

Software -- Programming Languages.

The Architecture of Full-Scale Mock-Ups looks at the theory and contemporary practice of creating full-scale architectural mock-ups. This book serves as an introduction to the various forms of full-scale mock-ups which occur today. To broaden the definition of mock-ups, Nick Gelpi dives deep into the use of mock-ups in seven high-profile and global contemporary case studies. Instead of the presentation drawings and final building photos, the documentation of case studies relies on process photos, interviews, and moments of tension in the execution of each building. With never-before-published content, case studies include buildings from all over the world, including the Quincho Tia Coral and Teleton Building, Copper House II, the Pérez Art Museum Miami, the Cité de l’Océan et du Surf Museum, and more. Investigating unique case studies to answer how and when full-scale mock-ups occur today, this book is ideal for professionals and students of architecture studying materials and representation, design-build, and professional practice.

This book provides full-scale field tests of different types of pile foundations. For the testing, it includes static load tests which consider various loading orientations, dynamic load tests, inclinometer monitoring and tests that aim to determine the load transfer mechanism of pile foundation. This book also covers the up-to-date popular topic with detailed project studies. This includes the academic investigation of post-grouting technology effect on drilled shaft piles, the research of displacement and non-displacement precast pile foundation, the study of fiber-reinforced polymer material used in the geo-technical environment such as deep excavation pit in tunneling project, and the research of super-long and large diameter pile foundations. These investigations provide essential and academic information for researchers as well as engineers in role of Civil and Geotech. Not only the different types of the piles are studied, but also the relevant theory and literatures are reviewed. In this book, the diagrams are plotted in an easy way and the explanation of the diagrams and tables are described in detail. The research methods corresponding to the practical projects are detailed as well. Hence, it is useful as a reference for the students and researchers in civil and geotechnical engineering.

The classic account of the structure and evolution of the early universe from Nobel Prize–winning physicist P. J. E. Peebles An instant landmark on its publication, The Large-Scale Structure of the Universe remains the essential introduction to this vital area of research. Written by one of the world's most esteemed theoretical cosmologists, it provides an invaluable historical introduction to the subject, and an enduring overview of key methods, statistical measures, and techniques for dealing with cosmic evolution. With characteristic clarity and insight, P. J. E. Peebles focuses on the largest known structures—galaxy clusters—weighing the empirical evidence of the nature of clustering and the theories of how it evolves in an expanding universe. A must-have reference for students and researchers alike, this edition of The Large-Scale Structure of the Universe introduces a new generation of readers to a classic text in modern cosmology.

As energy produced from renewable sources is increasingly integrated into the electricity grid, interest in energy storage technologies for grid stabilisation is growing. This book reviews advances in battery technologies and applications for medium and large-scale energy storage. Chapters address advances in nickel, sodium and lithium-based batteries. Other chapters review other emerging battery technologies such as metal-air batteries and flow batteries. The final section of the book discuses design considerations and applications of batteries in remote locations and for grid-scale storage. - Reviews advances in battery technologies and applications for medium and large-scale energy storage - Examines battery types, including zing-based, lithium-air and vanadium redox flow batteries - Analyses design issues and applications of these technologies