Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.

Ranks the Apostle Paul as "one of the most powerful and seminal minds of the first or any century," and argues that we can now sketch with confidence a new and more nuanced picture of Paul and the radical way in which his encounter with Jesus redefined his life, his mission and his expectations for a world made new in Christ. Reprint.

Performance management systems have become too time-consuming and cumbersome - the time is right for a reboot. This guide will show you how to revisit your performance management strategies - use simpler tools, move towards developmental discussions, and remove or reduce 'forced' rankings. This handbook serves as a practical and convenient guide to managing performance in an uncertain, turbulent, world where companies must adapt. This book is guaranteed to be different from other performance management titles you've read, because it's: Based on years of personal experience in implementing hundreds of performance management systems in companies. Written by contributors who have actually done and experienced what they are writing about. Practical and, for once, tells you how to do it, with no missing steps or information. There are tool kits, forms and check lists that can be used instantly. Written in plain English with no bamboozling jargon, with many practical examples and templates that you can amend to suit your needs. Underpinned by empirical research. After reading Performance Management Reboot you will be able to design, implement and use a performance management system that is perceived as fair by all stakeholders and which stimulates better performance.

All too often, customers take performance--particularly excellent performance--for granted, creating expectations that are difficult to live up to for businesses. The authors provide an entertaining and practical model for building and maintaining high customer loyalty and brand value.