Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

Performance management systems have become too time-consuming and cumbersome - the time is right for a reboot. This guide will show you how to revisit your performance management strategies - use simpler tools, move towards developmental discussions, and remove or reduce 'forced' rankings. This handbook serves as a practical and convenient guide to managing performance in an uncertain, turbulent, world where companies must adapt. This book is guaranteed to be different from other performance management titles you've read, because it's: Based on years of personal experience in implementing hundreds of performance management systems in companies. Written by contributors who have actually done and experienced what they are writing about. Practical and, for once, tells you how to do it, with no missing steps or information. There are tool kits, forms and check lists that can be used instantly. Written in plain English with no bamboozling jargon, with many practical examples and templates that you can amend to suit your needs. Underpinned by empirical research. After reading Performance Management Reboot you will be able to design, implement and use a performance management system that is perceived as fair by all stakeholders and which stimulates better performance.

The third edition of this core textbook, edited and contributed to by recognised international authorities on the subject, outlines the critical contextual and theoretical issues of business and management in Asia and offers a fresh, topical analysis of management in the major Asian nations. Featuring an accessible two-part structure and updated with the latest research, the book will enable students to assess Asian management systems and the strategies adopted by corporations and governments. The text's thought-provoking teaching and learning tools guide students through a number of the key topics in the field, including globalization, regionalism, corporate social responsibility, ethics, ecological issues, industrial relations and sustainability. This is an ideal textbook for upper-level undergraduates and MBA students studying modules in Asian Business and Management. In addition, it is an essential text for managers and executives seeking a more realistic understanding of business and management in Asia as an evolving adaptive system. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/asian-business-and-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Following the economic crisis, Japan is on its way to regaining its position as an economic powerhouse. The bubble burst in the 1990s, and a decade of recession led to numerous changes in Japanese society and management. J-Management: Fresh Perspectives on the Japanese Firm in the 21st Century presents a comprehensive overview of the reforms and changes in the Japanese economy and their impact on management processes. J-Management gives insights into the current situation of Japanese firms, explains Japanese views on current developments, and answers questions about contemporary Japanese firms, such as ● How have Japanese firms handled the recession, and how have they reinvented themselves after it? ● Is lifetime employment still relevant in today's Japanese society? ● Does the seniority system still apply? ● How has globalization impacted today's Japanese corporations? ● How advanced is gender equality in the J-firm? ● What challenges do foreign workers face in the J-company? Written by students at Sophia University in Tokyo, J-Management not only contains an overview of relevant sources on the topics, but also includes the personal experiences and opinions of these young, international writers who provide comprehensive, fresh, and insightful commentary from the Japanese perspective.