A marketing director’s story of working at a startup called Google in the early days of the tech boom: “Vivid inside stories . . . Engrossing” (Ken Auletta). Douglas Edwards wasn’t an engineer or a twentysomething fresh out of school when he received a job offer from a small but growing search engine company at the tail end of the 1990s. But founders Larry Page and Sergey Brin needed staff to develop the brand identity of their brainchild, and Edwards fit the bill with his journalistic background at the San Jose Mercury News, the newspaper of Silicon Valley. It was a change of pace for Edwards, to say the least, and put him in a unique position to interact with and observe the staff as Google began its rocket ride to the top. In entertaining, self-deprecating style, he tells his story of participating in this moment of business and technology history, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes the idiosyncratic Page and Brin, the evolution of the famously nonhierarchical structure in which every employee finds a problem to tackle and works independently, the races to develop and implement each new feature, and the many ideas that never came to pass. I’m Feeling Lucky reveals what it’s like to be “indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time” (Seth Godin, author of Linchpin). “An affectionate, compulsively readable recounting of the early years (1999–2005) of Google . . . This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados.” —Publishers Weekly, starred review “Edwards recounts Google’s stumbles and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale.” —Ken Auletta, author of Greed and Glory on Wall Street “Funny, revealing, and instructive, with an insider’s perspective I hadn’t seen anywhere before. I thought I had followed the Google story closely, but I realized how much I’d missed after reading—and enjoying—this book.” —James Fallows, author of China Airborne

Monte Carlo and Las Vegas have become synonymous with casino gambling. Both destinations featured it as part of a broad variety of leisure and consumption opportunities that normalized games of chance and created emotional atmospheres that supported the hedonistic aspects of gambling. Urban spaces and architecture were carefully designed to enable a rapid growth of the casino industry and produce experiences on previous unimaginable scale. Feeling Lucky, is a “making of story,” about cities which acquired a strange and captivating allure of mystery around them. It is more than a mere descriptive account, however. Combining urban history, the history of consumption, and sociological approaches it presents a compelling comparative history of Monte Carlo and the Las Vegas Strip between the 1860s and 1970s. Paul Franke takes the reader on a journey from arriving at the cities, through the carefully planned urban environments and into the famous casinos. The analysis follows the paths contemporary gamblers would have taken, right to the gambling tables and to the shifting gambling practices across a century. Franke shows that casino entrepreneurs succeeded in producing and selling gambling experiences by controlling spaces, adapt leisure practices and appeal to specific markets. Gamblers on the other hand regarded Monte Carlo and Las Vegas as places to engage in games of chance that would allow them to preserve their political, cultural, and moral identities.

Does probability make you panic? Do you ever feel you don't fancy your chances? This title will show you why coins have no memory, and whether Urgum the Axeman is likely to lose his head and join Riverboat Lil and Brett Shuffler in a mathematical tangle with swamp snakes.

Includes Online Resources ′An ideal resource developed from research, practice and teaching, this book contains everything that a busy teacher needs to support the social and emotional development of her pupils. The scenarios are based upon real life situations and are therefore meaningful and engaging for young people. It can be used in whole class, group or individual work settings, either as a complete step by step teaching programme or as reference resource.′ Dr. Ruth MacConville, Author, Head of SENS, L.B. of Ealing This new combined edition of the bestselling Dealing with Feeling and Dealing With More Feeling provides teachers of children aged 7-14 with structured opportunities to develop their emotional literacy and emotional well-being. It is firmly supported by a wealth of research which links children′s mental and physical health to the development of emotional literacy. In this second edition, Tina Rae emphasises the development of emotional literacy skills and specifically the development of an emotional vocabulary, empathy, tolerance, resilience and motivation. The focus upon managing more complex and uncomfortable feelings is central to the programme and pupils are introduced to a variety of techniques which can be applied across a broad range of contexts. Included in this exciting resource pack are: - 40 Lesson plans - 236 full-colour activity pages located on the online resources - Role play activities to develop joint problem solving skills Packed with teacher-friendly resources, this book clearly fulfils the requirements of the PSHE curriculum and Healthy Schools agenda whilst also complimenting and building upon many of the themes in the SEAL curriculum (Social and Emotional Aspects of Learning).

From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham’s Panopticon? Will King Solomon’s challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha. The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. The truth is out there; we just need to know how to Google it!

The hazards of feeling lucky in gambling Why do so many gamblers risk it all when they know the odds of winning are against them? Why do they believe dice are "hot" in a winning streak? Why do we expect heads on a coin toss after several flips have turned up tails? What's Luck Got to Do with It? takes a lively and eye-opening look at the mathematics, history, and psychology of gambling to reveal the most widely held misconceptions about luck. It exposes the hazards of feeling lucky, and uses the mathematics of predictable outcomes to show when our chances of winning are actually good. Mathematician Joseph Mazur traces the history of gambling from the earliest known archaeological evidence of dice playing among Neolithic peoples to the first systematic mathematical studies of games of chance during the Renaissance, from government-administered lotteries to the glittering seductions of grand casinos, and on to the global economic crisis brought on by financiers' trillion-dollar bets. Using plenty of engaging anecdotes, Mazur explains the mathematics behind gambling—including the laws of probability, statistics, betting against expectations, and the law of large numbers—and describes the psychological and emotional factors that entice people to put their faith in winning that ever-elusive jackpot despite its mathematical improbability. As entertaining as it is informative, What's Luck Got to Do with It? demonstrates the pervasive nature of our belief in luck and the deceptive psychology of winning and losing. Some images inside the book are unavailable due to digital copyright restrictions.

Brig Knightly is ready to find love. When he is matched with a secret pen pal, he thinks she's the one, that's until he starts falling for his best friend.

Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples. Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar Acquire advanced Google skills that result in more effective search engine optimization (SEO)

'Feisty and inquisitive - a fresh take on modern feminist issues.' Julia Gillard Australian women are suffering from a crisis of confidence about work. Accustomed to being overlooked and undervalued, even when women do get to the top, they explain their success away as 'luck'. But it's not. Not Just Luckyexposes the structural and cultural disadvantages that rob women of their confidence - often without them even realising it. Drawing on case studies, detailed research and her own experience in politics and media, Jamila Rizvi is the warm, witty and wise friend you've been waiting for. She'll give you everything you need to start fighting for your own success and for a more inclusive, equal workplace for all. (She'll also bring the red wine.) This unashamedly feminist career manifesto is for women who worry they'll look greedy if they ask for more money. It's for women who dream big but dread the tough conversations. It's for women who get nervous, stressed and worried, and seem to overthink just about everything. It will help you realise that you're not just lucky. You're brilliant. 'Gentle, intelligent, meaningful and uncomfortably true career advice, and a huge high-five to sisterhood. Read it.' Zoe Foster Blake 'Funny, insightful and affirming, this book will have you fist pumping the air.' Clementine Ford

After he rolls in a bed of clover on St. Patrick's Day, Tucker the terrier's day goes from horrible to the luckiest day ever.