The prevailing view of scientific popularization, both within academic circles and beyond, affirms that its objectives and procedures are unrelated to tasks of cognitive development and that its pertinence is by and large restricted to the lay public. Consistent with this view, popularization is frequently portrayed as a logical and hence inescapable consequence of a culture dominated by science-based products and procedures and by a scientistic ideology. On another level, it is depicted as a quasi-political device for chan nelling the energies of the general public along predetermined paths; examples of this are the nineteenth-century Industrial Revolution and the U. S. -Soviet space race. Alternatively, scientific popularization is described as a carefully contrived plan which enables scientists or their spokesmen to allege that scientific learn ing is equitably shared by scientists and non-scientists alike. This manoeuvre is intended to weaken the claims of anti-scientific protesters that scientists monopolize knowledge as a means of sustaining their social privileges. Pop ularization is also sometimes presented as a psychological crutch. This, in an era of increasing scientific specialisation, permits the researchers involved to believe that by transcending the boundaries of their narrow fields, their endeavours assume a degree of general cognitive importance and even extra scientific relevance. Regardless of the particular thrust of these different analyses it is important to point out that all are predicated on the tacit presupposition that scientific popularization belongs essentially to the realm of non-science, or only concerns the periphery of scientific activity.

The prevailing view of scientific popularization, both within academic circles and beyond, affirms that its objectives and procedures are unrelated to tasks of cognitive development and that its pertinence is by and large restricted to the lay public. Consistent with this view, popularization is frequently portrayed as a logical and hence inescapable consequence of a culture dominated by science-based products and procedures and by a scientistic ideology. On another level, it is depicted as a quasi-political device for chan nelling the energies of the general public along predetermined paths; examples of this are the nineteenth-century Industrial Revolution and the U. S. -Soviet space race. Alternatively, scientific popularization is described as a carefully contrived plan which enables scientists or their spokesmen to allege that scientific learn ing is equitably shared by scientists and non-scientists alike. This manoeuvre is intended to weaken the claims of anti-scientific protesters that scientists monopolize knowledge as a means of sustaining their social privileges. Pop ularization is also sometimes presented as a psychological crutch. This, in an era of increasing scientific specialisation, permits the researchers involved to believe that by transcending the boundaries of their narrow fields, their endeavours assume a degree of general cognitive importance and even extra scientific relevance. Regardless of the particular thrust of these different analyses it is important to point out that all are predicated on the tacit presupposition that scientific popularization belongs essentially to the realm of non-science, or only concerns the periphery of scientific activity.

The vast majority of European countries have never had a Newton, Pasteur or Einstein. Therefore a historical analysis of their scientific culture must be more than the search for great luminaries. Studies of the ways science and technology were communicated to the public in countries of the European periphery can provide a valuable insight into the mechanisms of the appropriation of scientific ideas and technological practices across the continent. The contributors to this volume each take as their focus the popularization of science in countries on the margins of Europe, who in the nineteenth and twentieth centuries may be perceived to have had a weak scientific culture. A variety of scientific genres and forums for presenting science in the public sphere are analysed, including botany and women, teaching and popularizing physics and thermodynamics, scientific theatres, national and international exhibitions, botanical and zoological gardens, popular encyclopaedias, popular medicine and astronomy, and genetics in the press. Each topic is situated firmly in its historical and geographical context, with local studies of developments in Spain, Portugal, Italy, Hungary, Denmark, Belgium and Sweden. Popularizing Science and Technology in the European Periphery provides us with a fascinating insight into the history of science in the public sphere and will contribute to a better understanding of the circulation of scientific knowledge.

Reading Popular Physics is a valuable contribution to our understanding of the nature and implications of physics popularizations. A literary critic trained in science, Elizabeth Leane treats popular science writing as a distinct and significant genre, focusing particularly on five bestselling books: Stephen Hawking's A Brief History of Time, Steven Weinberg's The First Three Minutes, James Gleick's Chaos, M. Mitchell Waldrop's Complexity, and Gary Zukav's The Dancing Wu Li Masters. Leane situates her examination of the texts within the heated interdisciplinary exchanges known as the 'Science Wars', focusing specifically on the disputed issue of the role of language in science. Her use of literary analysis reveals how popular science books function as sites for 'disciplinary skirmishes' as she uncovers the ways in which popularizers of science influence the public. In addition to their explicit discussion of scientific concepts, Leane argues, these authors employ subtle textual strategies that encode claims about the nature and status of scientific knowledge - claims that are all the more powerful because they are unacknowledged. Her book will change the way these texts are read, offering readers a fresh perspective on this highly visible and influential genre.

This volume investigates the features and challenges of medical discourse between medical professionals as well as with patients and in the media. Based on corpus-driven studies, it includes a wide variety of approaches including cognitive, corpus and diachronic linguistics. Each chapter examines a different aspect of medical communication, including the use of metaphor referring to cancer, the importance of ethics in medical documents addressed to patients and the suitability of popular science articles for medical students. The book also features linguistic, textual and discourse-focused analysis of some fundamental medical genres. By combining sociological and linguistic research applied to the medical context, it illustrates how linguists and translation specialists can build bridges between health professionals and their patients.

Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of ‘public communication of science and technology’, from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, it presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research. The practical Handbook format ensures it is a student-friendly resource, but its breadth of scope and impressive contributors means that it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology and history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology.

The author (speech communication, Indiana U.) divides the subject into six chapters on the rhetorical ecology of science; philosophical perspectives--of propositions, procedures and politics; historical and social studies of science; demarcating science rhetorically; science and creation science; and cold fusion. In his discussion of cold fusion, he describes it not as a case study in how "nonscientific behavior sullied the public ethos of real science," but rather as a case that serves to "alert us to the inescapably human dimensions of real science so that we might appreciate its strengths without wishing away its imperfections." The bibliography is extensive. For scholars in the field. Paper edition (unseen), $22.95. Annotation copyright by Book News, Inc., Portland, OR

With over forty chapters, written by leading scholars, this comprehensive volume represents the best work in America, Europe, and Asia. Geographical diversity of the authors is reflected in the different perspectives devoted to the subject, and all major disciplinary developments are covered. There are also sections concerning the countries that have made the most significant contributions, the relationship between science and industry, the importance of instrumentation, and the cultural influence of scientific modes of thought. Students and professionals will come to appreciate how, and why, science has developed - as with any other human activity, it is subject to the dynamics of society and politics.

This work on science in the 20th century represents work in America, Europe and Asia. It includes such topics as the countries that have made the most significant contributions, the relationship between science and industry and the importance of instrumentation.

With over forty chapters, written by leading scholars, this comprehensive volume represents the best work in America, Europe and Asia. Geographical diversity of the authors is reflected in the different perspectives devoted to the subject, and all major disciplinary developments are covered. There are also sections concerning the countries that have made the most significant contributions, the relationship between science and industry, the importance of instrumentation, and the cultural influence of scientific modes of thought. Students and professionals will come to appreciate how, and why, science has developed - as with any other human activity, it is subject to the dynamics of society and politics.