" -Chris Coward, Director, Center for Internet Studies, University of Washington 'Peizer shares his considerable global experience and ICT expertise in a highly readable, illuminating book. A must read!" - Stefaan Verhulst, Chief of Research, Markle Foundation.

Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new chapter on evaluation. • Updated advances in relevant research and theorizing. • New vignettes and short case studies to illustrate theories throughout the text. The authors explore the reasons why marketing should be an integral component of all social programme design and delivery when looking to achieve social good, while progressing on to the nature and application of social marketing; rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context. Their hands-on features then let students lay out strategy, plans, frameworks and tactics to influence behaviours.

Understanding Social Change - Political Psychology in Poland

Intended for scholars and professionals interested in cross- and multicultural research into the mechanisms of the social influnce process.

This book assesses how theorists explained processes of change set in motion by the rise of capitalism. It situates them in the milieu in which they wrote. They were never neutral observers standing outside the conditions they were trying to explain. Their arguments were responses to those circumstances and to the views of others commentators, living and dead. Some repeated earlier views; others built on those perspectives; a few changed the way we think. While surveying earlier writers, the author’s primary concerns are theorists who sought to explain industrialization, imperialism, and the consolidation of nation-states after 1840. Marx, Durkheim, and Weber still shape our understandings of the past, present, and future. Patterson focuses on explanations of the unsettled conditions that crystallized in the 1910s and still persist: the rise of socialist states, anti-colonial movements, prolonged economic crises, and almost continuous war. After 1945, theorists in capitalist countries, influenced by Cold War politics, saw social change in terms of economic growth, progress, and modernization; their contemporaries elsewhere wrote about underdevelopment, dependency, or uneven development. In the 1980s, theorists of postmodernity, neoliberalism, globalization, innovations in communications technologies, and post-socialism argued that they rendered earlier accounts insufficient. Others saw them as manifestations of a new imperialism, capitalist accumulation on a global scale, environmental crises, and nationalist populism.

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

This book attempts to show how motives, emotions, psychological defenses, and unconscious mental processes affects social change. Using the constructs of psychology, sociology and anthropology, the author builds a conceptual bridge between the individual and small groups, and social processes. Several significant dimensions of social change are analyzed, including the emergences of new insights on the part of the individual, changes in social roles and social controls, organizational change, and new trends in art and religion.