Many people have heard two things about Archimedes: he was the greatest mathematician of antiquity, and he ran naked from his bath crying ``Eureka!''. However, few people are familiar with the actual accomplishments upon which his enduring reputation rests, and it is the aim of this book to shed light upon this matter. Archimedes' ability to achieve so much with the few mathematical tools at his disposal was astonishing. He made fundamental advances in the fields of geometry, mechanics, and hydrostatics. No great mathematical expertise is required of the reader, and the book is well illustrated with over 100 diagrams. It will prove fascinating to students and professional mathematicians alike.

When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything. You'll be able to count your company among giants like Mixpanel, Ubisoft, and Outsystems when you: Captivate clients' attention from the get-go. Make it easier for clients to get good at using your software so they are more likely to use it. Create a fool-proof checklist to make your product go viral. Match services with behaviors, and get users addicted to your product. Win rave reviews by making clients feel like VIPs. Use this strategy at each level in your team to supercharge its effect. Rinse and repeat, and watch your business grow while you sleep. In short, you'll discover why putting your customer first is the ultimate secret to growing your company. And how you can achieve astronomical conversions and customer loyalty without even trying. Check out what others are saying:

Are innovation and creativity helped or hindered by our intellectual property laws? In the two hundred plus years since the Constitution enshrined protections for those who create and innovate, we're still debating the merits of IP laws and whether or not they actually work as intended. Artists, scientists, businesses, and the lawyers who serve them, as well as the Americans who benefit from their creations all still wonder: what facilitates innovation and creativity in our digital age? And what role, if any, do our intellectual property laws play in the growth of innovation and creativity in the United States? Incentivizing the "progress of science and the useful arts" has been the goal of intellectual property law since our constitutional beginnings. The Eureka Myth cuts through the current debates and goes straight to the source: the artists and innovators themselves. Silbey makes sense of the intersections between intellectual property law and creative and innovative activity by centering on the stories told by artists, scientists, their employers, lawyers and managers, describing how and why they create and innovate and whether or how IP law plays a role in their activities. Their employers, business partners, managers, and lawyers also describe their role in facilitating the creative and innovative work. Silbey's connections and distinctions made between the stories and statutes serve to inform present and future innovative and creative communities. Breaking new ground in its examination of the U.S. economy and cultural identity, The Eureka Myth draws out new and surprising conclusions about the sometimes misinterpreted relationships between creativity and intellectual property protections.

This is an accessible introduction to the subject of physics, and how it underpins our understanding of the physical world today. Starting with an initial description of what physics represents from the micro- to the macroscopic, Roger Blin-Stoyle takes the reader on a tour of Newton's Laws, the nature of matter, explaining how the physical world works and how physics may affect our future understanding. The treatment avoids detailed mathematics, and at all times relates the concepts introduced to the reader's everyday experience. The author makes effective use of simple, line drawings to illustrate the concepts introduced. Topics are presented with clarity and precision. The author's enthusiasm for his subject, and his desire to make it comprehensible to the widest possible audience are evident. It is a good foundation for exploring the more exotic aspects of physics, as presented by, for example, Close, Davies and Hawking. Suggestions for further reading are included as an appendix.

Reprint of the original, first published in 1881.

EUREKA! Great things happen when science crosses history! Discover the all-true stories of your favorite inventions with this new multicultural STEM series that takes readers on a journey through time and around the world. A perfect choice for kids ages 4–8 who love to figure out how things work! Electric lights--without them, we'd be in the dark! Here is a "biography" of the light bulb, an essential invention that lights up our days and nights. From the first spark of Thomas Alva Edison's idea to the spread of electric lights around the world, Light Bulb is a fun and informative look at an invention that makes a huge difference in our lives. This STEAM nonfiction title is part of the new Eureka! series, each book covering one groundbreaking, world-changing discovery that millions of people use every single day.

In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success. Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them. In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought. Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial. Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us. Praise for The Eureka Factor “Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”—Newsweek “An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”—The Wall Street Journal “An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen.”—Library Journal (starred review) “A lively and accessible ‘brain’ book with wide appeal.”—Booklist “[An] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews “The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics

This book constitutes the refereed proceedings of the Second International Working Conference on Component Deployment, CD 2004, held in Edinburgh, UK in May 2004. The 16 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers address all relevant issues on component deployment, once a software component has been developed, in particular component customization, component systems configuration, component integration, component activation, component de-activation, and de-commissioning.