The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.

Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.

Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.

Looks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.

With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

Archaeologists and anthropologists have long studied artifacts of refuse from the distant past as a portal into ancient civilizations, but examining what we throw away today tells a story in real time and becomes an important and useful tool for academic study. Trash is studied by behavioral scientists who use data com­piled from the exploration of dumpsters to better understand our modern society and culture. Why does the average American household send 470 pounds of uneaten food to the garbage can on an annual basis? How do different societies around the world cope with their garbage in these troubled environmental times? How does our trash give insight into our attitudes about gender, class, religion, and art? The Encyclopedia of Consumption and Waste explores the topic across multiple disciplines within the social sciences and ranges further to include business, consumerism, environmentalism, and marketing to comprise an outstanding reference for academic and public libraries.

Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.

V.1, A-L [563p.] -- v.2, M-Z [1165p.].

New products and services; Creative communications; Customer service strategies; Marketing channels and selling systems; Strategic marketing management; Micromarkets and micromarketing; Information collection and analysis; Total quality management and the future of marketing.