In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for industry stakeholders. In response, companies must adopt innovative strategies to stay competitive and meet the growing demands for sustainability and transparency. It is essential to embrace these changes to ensure long-term viability and address the evolving expectations of consumers and regulators alike. Emerging Trends in Food and Agribusiness Marketing focuses on the unique challenges and opportunities in marketing within the agriculture industry. It blends traditional marketing principles with the nuances and emerging trends specific to agribusiness. Covering topics such as blockchain technology, food supply transparency, and organic food consumption, this book is an excellent resource for entrepreneurs, industry professionals, educators, graduate and postgraduate students, scholars, academicians, and more.

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.

This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new millenium.

Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

This book serves as a guide to understanding the intricacies and challenges of managing agribusiness enterprises in the modern era. It covers the fundamentals of agribusiness management and discusses the trends and emerging issues. Through real-world case studies and practical examples, this book aims to bridge the gap between theory and practice, enabling the reader to apply their knowledge in diverse agribusiness contexts. Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)

This book is a compendium of papers presented in the ‘International Conference on Emerging Global Economic Situation: Impact on Trade and Agribusiness in India’. The book is structured in four parts with thirty seven papers. The first part discusses the Emerging Trend in Export of Agricultural Commodities, while second part highlights the Emerging Issues in Agribusiness in India. The third part of book presents the performance of Agro-based Industries in India and last part presents Innovation and Emerging Areas in Agriculture. This book will be very useful for all those are interested in issues related to Agribusiness Trade Policies and its implementation in our country.

This book discusses the increased scope, complexity and globalization of markets, the changes in technology behind this, and the need for policy and program adjustments. Also discusses the development of supply chains both domestically and globally.

This volume discusses a broad range of vital issues encompassing the production and consumption of food in the current period of climate change. All of these add up to looming, momentous challenges to food security, especially for people in regions where malnutrition and famine have been the norm during numerous decades. Furthermore, threats to food security do not stop at the borders of more affluent countries – governance of food systems and changes in eating patterns will have worldwide consequences. The book is arranged in four broad sections. Part I, Combating Food Insecurity: A Global Responsibility opens with a chapter describing the urgent necessity for new paradigm and policy set to meet the food security challenges of climate change. Also in this section are chapters on meat and the dimensions of animal welfare, climate change and sustainability; on dietary options for mitigating climate change; and the linkage of forest and food production in the context of the REDD+ approach to valuation of forests. Part II, Managing Linkages Between Climate Change and Food Security offers a South Asian perspective on Gender, Climate Change and Household Food Security; a chapter on food crisis in sub-Saharan Africa; and separate chapters on critical issues of food supply and production in Nigeria, far-Western Nepal and the Sudano-Sahelian zone of Cameroon. Part III examines Food Security and patterns of production and consumption, with chapters focused on Morocco, Thailand, Bahrain, Kenya and elsewhere. The final section discusses successful, innovative practices, with chapters on Food Security in Knowledge-Based Economy; Biosaline Agriculture in the Gulf States; Rice production in a cotton zone of Benin; palm oil in the production of biofuel; and experiments in raised-bed wheat production. The editors argue that technical prescriptions are insufficient to manage the food security challenge. They propose and explain a holistic approach for adapting food systems to global environmental change, which demands the engagement of many disciplines – a new, sustainable food security paradigm.