New York Times bestseller! From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity. Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds. The knowledge sector's evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you'll be ahead of this trend. If you're a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

IS IT ME OR IS IT THEM? Maintaining control in today's hectic workplace is a challenge -- everything is lean, competitive, and uncertain. What does it take to survive? Making Work Work is Julie Morgenstern's most important book yet. Through the mastery of brand-new strategies, Morgenstern shows you how small changes in your thinking and behavior will help you achieve the seemingly impossible -- boost your value, increase your job security, and afford you the time to still have a life. Morgenstern has helped clients of all levels take control of their work lives in every industry: from corporations and nonprofits to government agencies and small businesses; from executives and assistants to educators and salespeople. She's learned that no matter who you are, happiness at work involves feeling appreciated, in control, successful, and in balance. And achieving that is possible. People rarely look at their jobs from a psychological and practical perspective at the same time, but Julie Morgenstern does. This book mirrors the individual consulting services she provides by showing you how to start with yourself and then tackle the more complex external issues of working relationships and the job. For every obstacle you encounter along the way, Morgenstern diagnoses the source of the problem (is it you or them?), and with insight and warmth, she provides simple grab-and-go strategies. These are small changes anyone can make to improve performance and efficiency at work. At its core, Making Work Work is about your relationship to your job. With the reliable, methodical process taught in this book, you will: • feel less trapped and more in charge • be able to make a bad situation better • search for a job that's a better fit for who you are. This is a provocative and life-changing book that will help you boost your clarity, confidence, and performance in any economic climate. With Morgenstern's guidance you can find a way to make work work.

The Essential Guide to Email for Office and Home bull; When should you email, and when should you call, fax, or just show up? bull; What is the crucial-and most often overlooked-line in an email? bull; What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell? Enter Send. Whether you email just a little or never stop, here, at last, is an authoritative book that shows how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!). The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age-wise, brimming with good humour, and filled with helpful lessons from the authors' own email experiences (and mistakes). In short: absolutely e-essential.

Email client refers to software that allows users to access and manage their email accounts. This software enables users to send, receive and organize emails on their computers or mobile devices. Commonly used email clients include Microsoft Outlook, Apple Mail, Gmail, Yahoo Mail, and Thunderbird among others. Email clients provide users with various features such as email composition, formatting, spell-checking, email signature creation, and the ability to create folders for organization and managing emails. They also allow users to set up multiple email accounts, receive notifications when new emails arrive, and easily search for specific emails. Email clients have become an essential tool for communication in both personal and professional settings. They have significantly reduced the reliance on web-based email services and provided users with more flexibility and control over their email accounts.

"'Email English' contains a wealth of practice activities, all of which can be used for self-study or with a teacher in class. It also has a phrase bank providing over 500 key expressions for reference while you are writing."--Publisher.

There is little doubt that online technologies have transformed the way business operates in recent years. And in this age of such advanced technology, email is still the most preferred and often most efficient form of communication, but yet regrettably many organizations treat this very important form of business communication casually and lightly. With the average professional sending 40 emails per day and receiving 121, there is definitely a chance to move fast in email communication, thus overlooking fundamental email etiquette rules. This means that you have 40 opportunities to market yourself and your business in those individual emails you send, every single day. A recent study found that the average adult spends approximately 5 hours a day checking email: 3 hours checking work email and 2 hours checking personal email. This time is spent reading and composing hundreds of messages at a very fast pace –obviously leaving a lot of room for error. These errors can lead to missed opportunities or appearing totally unprofessional. You would have experienced many replying to emails late or not at all or even sending replies that do not actually answer the questions being asked. This can cause a potentially damaging effect on the image of the organization, resulting finally in a loss of business. There are basically 3 key entrances to any business: 1. The front door (face- to-face-walk-in-customers or customers solicited by your sales personnel) 2. The telephone and 3. The net. And the chances are that, if either of these are NOT handled properly, you have lost your customer forever! Think of this for a moment: If most of the business coming in is through the net, and if your organization is able to deal professionally with email, then this will most certainly result in your organization having that all important competitive edge. On the other hand, if not handled the right way, then in the very first instance, chances are that you have lost a customer- and it could even be forever. And remember word of mouth travels fast today- thanks to the social media platforms. So this is where the importance of educating your employees can help, thus protecting your company from awkward liability issues as well. By having employees use appropriate, business like language and etiquette in all electronic communications, employers can limit their liability risks and improve the overall effectiveness of the organization, thus resulting in greater returns with a professional image and branding. Therefore, when it comes to any material or correspondence being sent out from your organization, it is of vital importance to convey the right message in the right way- to ensure that this creates the right impression that you are a credible, professional enterprise and one that will be easy and a pleasure to do business with. And remember you only have that one chance to make that first impression which will be invaluable to building trust and confidence. So like any tool or skill, it is important therefore that organizations take the time to provide the right support to ensure and enable staff to effectively integrate the right online tools and skills into their daily work routine, and gain maximum benefit. It is also vital that organizations develop internal policies to guide employees on the correct use of such online communications, to cover issues such as personal use, privacy, monitoring, downloading of content, access by third parties, and illegal use of the internet to avoid any embarrassment or awkward liability issues that can otherwise arise. This little book: ‘The Professional Business Email Etiquette Handbook & Guide’ comes to you at such a crucial time as this, when the world is going through a pandemic and one needs to be all the more sensitive especially with the right etiquette. So I believe that this will immensely help in equipping you and your team with the essential skills and techniques necessary for managing and structuring emails and writing professionally. So here’s to how to Write Right- the Email Way!

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel - - No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go? Email marketing is one of the highest leverage activities in a SaaS business. It can help: • increase onboarding and trial conversions; • reduce churn; and • grow monthly recurring revenue (MRR). By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That’s the beauty of automation. It’s also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in: • product onboarding completion; • engagement; • sales; and • upgrades to annual subscriptions. We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than: • Investing in more ads; • Building new features hoping they’ll drive engagement; • Redesigning at the cost of trial and error. You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line. The SaaS Email Marketing Playbook includes everything I would have loved to know about email before I got started at LANDR: • how and when to create new emails or In-App messages to influence your users’ behaviors and purchase decisions; • how to double, triple, or quadruple the performance of every single email you send; • how to stand out in an increasingly more crowded inbox; and • how to create processes and structure to systematically grow the performance of an email marketing program. The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others. You don’t need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email. The SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program. - - The SaaS Email Marketing Playbook was written for businesses with clear signs of Product-Market Fit, that are: • selling to consumers or businesses; • charging monthly or yearly subscription fees; • generating more than $2k MRR; and • adding at least 200 email signups per week.

Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. The authors recap the history of email and email marketing and explain how it informs email today. They cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Also addressed are special topics in email strategy, including the psychology of email recipients, AB testing for optimizing email elements, integrating email with social media, and aligning email with big data sources.

This edited volume makes a valuable contribution to the burgeoning research field of English as a lingua franca. In a pioneering step, the collection is exclusively devoted to the English email discourse of Chinese speakers. The studies address innovative topics related to various contexts and relationships, using several different approaches and theories, which taken together shed light on how English serves as a lingua franca in multiple types of global written communication. The research topics presented are organized into four thematic sections, including emails from students to professors, emails from students to the international academic community, emails from peer to peer, and emails at the workplace. This collection of empirical research invites readers to consider the special features of apologies, requests, terms of address, politeness, and discourse organization, and how cultural differences may affect the use or interpretation of each. Throughout the book, readers will also discover how Chinese speakers use special features and strategies to construct their identity, establish relationships, and achieve successful communication in English. This highly informative, thought-provoking book also provides insights on methods for teaching email discourse using English as a lingua franca and suggests directions for future research.